Mon.Jun 27, 2011

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How to Start a Blog Serial Writing Project

Writing on the Web

??. If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Anyone with a doctorate suffers from the same disease. Dissertation-itis. Nobody has time to read all those words anymore, especially not online. Then, at some point in my writing career I got lazy. Or maybe I got smart.

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Organizational Social Media

Biznology

Image via Wikipedia. Sometimes an idea that seems simple is actually a lot more difficult. Social media is like that. You might tweet, you might blog, you might watch YouTube. You might use social media, but that doesn't mean that you know how to manage your organization's use of social media. But it's seductive to think that you would know. I mean, it seems like anyone who can tweet can tweet for business reasons.

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Marketing Analytics Drill Down: What Referring Sources Can Tell You

Adobe Experience Cloud Blog

by Jon Miller The effort you put into your website and online marketing won’t amount to much if your website doesn’t have an active traffic pattern. If you are using marketing analytics to determine unique visitors, kudos. But the real question is, are you probing for answers to questions about referral and search engine traffic? If not, you’re missing out on a load of opportunities to fine-tune and ramp up your B2B marketing.

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Get Personal with B2B Buyer Personas

MLT Creative

Soccer moms. NASCAR dads. Security seniors. Pet lovers. Weekend jocks. Computer nerds. People use personas to identify themselves or groups where they maintain connections. For instance, I'm a football mom, a Jane Six-Pack (more diet ginger ale than pints of ale) and a latte-sipping bookstore lounger. Although these personas don't describe all my activities, they do touch on some of my affinities and proclivities, and thus some motivations that trigger my buying impulses.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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3 Secrets to AWESOME Presentations

Hubspot

Raise your hand if you've ever been subjected to Death by Powerpoint. Raise your hand if you've ever subjected an audience to Death by Powerpoint. Let's stop killing each other with boring presentations, shall we? Here are three simple, powerful things you can do to transform an average presentation into an awesome one: 1. Don't just share information; TELL A STORY.

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5 Amazing Foursquare Stats [Infographic]

Hubspot

Last week, Foursquare published a cool new infographic to announce a major milestone for the location-based social network: 10 million users! Based in New York, Foursquare has offered its check-in service since March 2009 and, in addition to 10 million users, has some pretty amazing stats to share. Below are some of our favorites, but the infographic boasts several more: 5 Awesome Foursquare Facts. 10 million people currently use Foursquare. 3 million check-ins occur each day. 400,000 businesses

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The 12 Key Messaging Strategies for Email Lifecycle Marketing

Convince & Convert

Guest post from Chris Sietsema , who teaches and trains small to medium-sized businesses and non-profits in the disciplines of search, social media, email marketing and online analytics. Chris owns Teach to Fish Digital , a one-man consultancy in beautiful Mesa, Arizona. He also created the infographics for The NOW Revolution. A common challenge for us is to determine what specific messages will resonate with the various segments of our audience throughout the customer lifecycle.

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10 Blogging Tactics That Increased One Business' Traffic by 300%

Hubspot

River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. The company started blogging in 2008, and to date, it has 760 blog subscribers. This company is a great example of an organization that uses blogging and organic search to its benefit.

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6 Awesome Email Marketing Powers of the P.S.

Hubspot

As a copywriting tactic, the P.S. has made its way from standard direct mail copy to email marketing copy. Two paragraphs, a couple of links, and a P.S. to bring it all home has the ability to effectively reinforce message, create urgency, and generate value. The postscript , abbreviated to P.S. , may be a sentence or a paragraph added after the main body and signature of a letter (or other body of writing).

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Why Internet Marketers Must Always Be Testing

Hubspot

In this day and age, amidst the ever-growing digital revolution, a company simply cannot maintain a highly successful website or online presence without testing. But with so many crucial metrics that must be tracked, testing is no easy task to approach. However, Bryan Eisenberg’s book, Always Be Testing breaks down everything you need to know about running tests and analyzing data in a step-by-step approach.

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How Do You Tie in Social Media with Email? [Marketing Cast]

Hubspot

Email is dead. Social media is just fluff. This sort of sweeping statements have come up in the digital landscape. Let’s put them aside for a moment. What if we married email marketing and social media? It is a great combination, says David Meerman Scott. Email and social media are two different platforms that compliment each other in an advantageous way for your marketing mix.