February, 2012

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SAS Unveils High Performance Analytics Technology

Customer Experience Matrix

I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. Of course, “high performance analytics” is what SAS has always done and, like “big data” itself, the term is relative.

Analytics 156
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How to Transform Social Media into a Powerful Marketing Tool

Tomorrow People

Want to be part of the social media revolution? There’s no escaping the rising business use of social media networking sites. But many companies are still getting it wrong when it comes to social media marketing. This is because they have failed to take on board some important resources and approaches. Here’s how to turn those social networking sites into social media marketing : Apply insight.

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Confidence is the Feeling You Have Before You Understand the Situation

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. There are many marketing managers blithely tripping along feeling confident about themselves and their accomplishments who have never proven the return on investment for lead generation.

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B2B Lead-Gen: Top tactics for a crisis-proof strategy

markempa

Tweet Do you remember the fire drills at school? The alarm went off, students got excited, and teachers marched them to the exits. They were a test of the schools evacuation plan — a calm, orderly process to follow should an emergency strike. ? Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges.

Lead Gen 226
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What is SEO? 10 Free SEO Videos for Beginners

KoMarketing Associates

What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. There are endless amounts of books, blogs and articles that answer this question, but to suit the visual learners, we’ve compiled a list of videos that answer the question, “What is SEO?”.

SEO 189

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Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. This and similar seeds have since sprouted into a forest of products that help brand marketers work with dealers, distributors, franchisees, and agents. Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management.

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What Business-Owner Needs to Know about Social Media Marketing

Tomorrow People

Three things every business-owner needs to know about social media marketing and why social marketing is still not working for every business. Social media marketing. It’s one of the biggest things to hit the world of marketing for some time. But many business-owners are leaping head first into social media marketing – without taking some essential rules into consideration first.

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6 Sales & Marketing Strategy Recommendations for 2012

ViewPoint

I’m an avid reader of Bob Apollo’s “Accelerating Revenue Growth” blog. Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. He does a great job of clearly presenting, assessing and recommending solutions for today’s pressing sales lead management challenges.

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How to Get the CEO to Support Your Next Marketing Plan

markempa

Tweet On the way home from the MarketingSherpa Email Marketing Summit, I caught up with one our clinic coaches, Craig Mullenbach. A Program Manager for MECLABS, Craig used his decade-plus years of experience in lead-generation and content strategy to help attendees at the event. But he often felt like his hands were tied. He voiced his frustration to me: “Nearly everyone I talked to said that they knew all of the best practices but can’t execute them because they don’t have executive support –

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Measuring the Value of Social Marketing and Media

Vision Edge Marketing

'Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s. Philip Kotler & Gerald Zaltman, Kellogg School of Management, Northwestern University, in 1971, used the term to describe the application of commercial marketing principles to health, social and qual

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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The opportunity costs are significant, which is what we’ll explore in this post. Can agencies truly benefit from a commitment to content (which often carries with it the bonus of getting sharper about their positioning)?

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Et Tu, David: Why Raab Associates Became Part of Left Brain DGA

Customer Experience Matrix

You may have seen yesterday’s announcement that Raab Associates’ marketing technology practice* has become part of LeftBrain DGA , an agencyspecializing in demand generation strategy and execution. My role at Left Brain will be to build the “optimization”practice, which means working on marketing analytics as well astechnology. I’m looking forward to deeper involvement in client marketing programs than the project-oriented work at RaabAssociates allowed.

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How to Generate Leads from Social Media

Tomorrow People

What the lead generation companies don’t tell you about social media. What are the lead generation companies failing to tell you? It could be that your lead generation approach is working perfectly for you in attracting the right kind of contacts. But if it isn’t, it may be time to assess what it is that the lead generation companies have been neglecting to say about social media: "Not a lot".

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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On Becoming a Top Sales Expert at Top Sales World

ViewPoint

I’m honored, thrilled and humbled (all at the same time!) to be selected a Top Sales Expert at Top Sales World , the international online community dedicated exclusively to sharing sales best practices. Becoming a member of the Top Sales Expert team is an exceptional honor for me as the group is comprised of 31 sales professionals who have joined this exclusive group over the past five years, and a maximum of four new members are elected each year.

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Taking B2B Marketing Mobile: The Pitfalls and Payback

markempa

Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. “As more businesses target marketing to mobile, I expect even better results,” says Meghan Lockwood, MECLABS research analyst.

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Guidelines for a Content Marketing Audit

The Effective Marketer

If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts.

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(Video) 4 Mistakes You Make When Posting Video on Your Blog

Convince & Convert

Guest post written by Rocky Walls , who has more than 10 years’ experience in digital content creation. As CEO of 12 Stars Media Productions , Rocky works with businesses to create video that’s so real and simple it changes audiences into relationships. It’s no secret that embedding videos on your blog post is a great way to attract readership and conversion.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?

Customer Experience Matrix

I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. Clean interface, easy to use, all the standard marketing automation features. Particular strengths in: • split testing (separately for email subject lines and versions) • lead scoring (automatically reduces scores from older events) • CRM integration ( Highrise , Capsule CRM , Sugar CRM , Salesforce.com , and an open API) • marketing analysis (users can track mult

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Why Your Prospects Love Inbound Marketing

Tomorrow People

Your prospects love inbound marketing. But they don’t know it yet. This is because inbound marketing gives both you and your customers a great deal more than a conventional marketing strategy. Here are just some of the reasons that your customers – and your prospects – love inbound marketing: Your prospects want to be wooed. No-one likes the hard sell.

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How to Make Social Sell: From Thought Leader to Thought Provoker

ViewPoint

Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. He blogs at www.offthehookblog.com and can be reached at jeff@jeffmolander.com. Why is it so difficult to generate actual leads and sales using social media in the B2B world? At risk of my wife divorcing me, I decided to take a year off and find out how those brands who were succeeding with social media were doing it.

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Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Content Marketing Tools Series #2 Brainshark

Ambal's Amusings

sandeep. Normal. sandeep. 2. 6. 2012-02-29T06:15:00Z. 2012-02-29T06:15:00Z. 2. 432. 2465. 20. 5. 2892. 12.00. Clean. Clean. false. false. false. false. EN-US. X-NONE. X-NONE. MicrosoftInternetExplorer4. Brainshark : Online and Mobile Video Presentation Tool. About Brainshark. Brainshark is an interesting content marketing tool that enables you to easily create, share and track online and mobile video presentations.

Tools 100
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Three F-Commerce Techniques That Actually Work

Convince & Convert

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs a consulting firm called Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C.

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Raab VEST Report: Testing Features, Data Quality and Content Management Still Lag in Marketing Automation Products

Customer Experience Matrix

My last post looked at data from our just-released B2B Marketing Automation Vendor Selection Tool (VEST) to understand general industry trends and identify the greatest areas of improvement. Today we’ll look at the VEST data to see what’s still hard to find. As before, the charts show three columns: change in feature availability over the past year among core marketing automation vendors; current availability among core vendors; and current availability among enterprise vendors.

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Top Valentine’s Day Ideas for Pulling in More Prospects

Tomorrow People

Looking for inspiration for your marketing this Valentine’s Day? Wondering how you can create a stronger relationship with your client-base? Try out some of our top marketing ideas for Valentine’s Day 2012: Create a perfect match : Create a perfect match between each stage of your marketing and sales pipeline to ensure that you nurture people from prospects into customers.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings

ViewPoint

In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. This third and final article shares findings uncovered during an overall review of our lead contact strategies.

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3 Networking Tips with LinkedIn Groups for Business

Writing on the Web

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the working world.

Linkedin 149
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A Leap-Day Special

B2B Memes

To mark the auspicious occasion of leap day, I’ve marked down the price of the e-book edition of the New-Media Survival Guide to just 99 cents (or, if you’re outside the United States, the equivalent in some other currency). This is just a one day sale, more or less, so if you’re tempted, don’t wait. I don’t anticipate another discount for some time.

Amazon 116