Fri.Apr 13, 2012

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers. Budgets determined using Texas Instruments’ calculators. Then computers came. Wordperfect and Lotus123. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads….

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Welcome to Lauren Carlson from Software Advice

Tomorrow People

I'd like to welcome Lauren Carlson from www.softwareadvice.com who will be contributor to our blog. Lauren Carlson is a writer and online marketing professional in Austin, TX. She joined Software Advice in 2010, where she heads up the CRM technology blog, focusing on topics related to CRM software, with particular interest in social media and the changing virtual landscape of how we communicate.

Software 152
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Is Being A Social Media Jack of All Trades A Good Idea?

Biznology

Getty Images via @daylife. If you were to consider only the most used (thus possibly also the most influential) social media outlets what would you list as the Top 5? Facebook, Twitter, Pinterest, Google+ and LinkedIn? Would you have another combination that would make better sense for your business? I ask this question so we can seriously consider what the true skill set of a social media professional is as we move deeper and deeper into the online social age.

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B2B Marketer: Have You Backed Up Your Marketing?

B2B Marketing Traction

What if something were to happen to your online marketing presence? Now more than ever, marketing has a lot of moving parts. Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Do you know how to access these platforms? Do you have your content backed up, just in case?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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More Influence Hocus-Pocus

Paul Gillin

A Chicago company called Unmetric has just raised $3.2 million so it can develop yet another secret metric that purports to measure online influence. Unmetric monitors brands, not people, but it has the same shortcomings as Klout, PeerIndex and the others: Its methodology is a mystery. The distinguishing feature of its website is a leader board that shows the relative Unmetric scores of various brands in different industries.

More Trending

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35 Statistics That Fuel the Battle Between Pinterest and Google+

Hubspot

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. It's no surprise. Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. So which -- if either -- are worth a marketer's time? And how do you decide? To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of

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Television Typography: Showcase of Memorable TV Show Logos

JotForm

TV show logos have become an art. They create recognizable brands that become an important part of a show’s off-air life and legacy. The eclipsing O of “Heroes”, the periodic elements of “Breaking Bad”, the film-negative “X-files”, these title pieces have become instantly recognizable, and help make.

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An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. But when you're tasked to sit down and actually. do it. many marketers draw a blank. Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors?

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Creating a Multilingual App for Your International Audience [SnapApp FAQ]

SnapApp

While SnapApp is located within the United States, this does not mean that our platform is confined to this region only. In fact, we have reached several countries with our product and are in hopes to expand even further across the globe. If you are in another country (or speak a language other than English), have come across our product, and are interested in creating an app for yourself, don't hesitate to build one - our platform is compatible with your native language!

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Why Facebook Terrifies Google

readwrite

Google is still the biggest, baddest online advertising company on the planet. Its $2.9 billion profit last quarter, announced yesterday , was almost as much as Facebook’s revenue for all of 2011. But Facebook has something important that Google doesn’t, and it scares Google’s pants off: Facebook knows who you are , to an incredible level of detail.

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10 Top Reasons Consumers Re-visit a Website

SnapApp

10 Top Reasons Consumers Re-visit a Website By Mark Di Vincenzo. A business needs repeat customers or it becomes irrelevant. The same goes for a website. Creating a site that makes people want to return takes work, but here are 10 tips to help you do it. 1. Update your site daily -- or at least weekly -- with fresh and interesting articles and tips that connect with your business.

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PowerViews with Jeff Ernst: Marketing & Sales Must Work Together

ViewPoint

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing. He is the author of the book, The New Rules of Sales Enablement , the co-author of How to Create Killer Sales Playbooks , and he’s a regular contributor to B2B Magazine.

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Five Techniques to Increase Engagement on Your Facebook Brand Page

SnapApp

Accumulating thousands of Facebook fans is no easy task. Facebook has become a highly competitive marketplace for brands, and users are no longer as quick to "like" a brand. But there are a few techniques marketers can use to help their business Facebook pages stand out from the crowd and start earning more likes. 1. Robust design. Your custom landing pages may have been shuffled a bit when Facebook switched to the timeline view.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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“Fortune 500 CIO” is Not a Target Market – A Conversation with Bob Wright

The Point

I’ve had the pleasure of watching Bob Wright conduct messaging workshops with clients, and there is no-one better in my view at helping companies hone their message and strategy. Bob has worked with more than 100 technology companies during his career, and is currently Managing Director at Firebrick Consulting , a firm devoted to helping technology companies drive revenue growth.

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Your Content Board: How to Generate and Remember Marketing Ideas

SnapApp

One of the challenges of sustaining your marketing campaign is coming up with fresh and engaging ideas day after day. Your mailing list will notice when you get bored with your campaign -- because they'll be getting bored with it too. A "content board" can keep your marketing engaging and fun by providing you with a constant source of ideas. This can be a physical whiteboard somewhere in your office, a spiral notebook on a shelf, a memo pad or even an app on your own device.

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7 Ways To Get More Clicks on Twitter

SnapApp

With 300 million tweets sent out every day by 300 million users, it's easy for the messages you create to slip through the cracks. And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. If a tweet is posted and nobody clicks, replies, or retweets it, does it even matter?

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How to Explain Mobile Marketing to Your Boss

SnapApp

By Jason Brick Although many senior executives are beginning to understand the value of mobile marketing, not all of them understand what it is exactly. Like most things a boss doesn't understand, this often means he gives it too little funding, time, attention or priority. Not only is this frustrating to the mobile marketing team, it can lead to a downward spiral of performance.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Sources of Inspiration for Your Media Content

SnapApp

Here's the good news: New media gives you an unprecedented opportunity to deliver your messages to the best potential clients every single day. And the bad news: Effective new media requires somebody on your team to deliver quality new messages every single day. After the first few months, this is even harder than it sounds. The best media people seek outside inspiration for their media content -- sometimes from surprising sources.?

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