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B2B Marketing Needs Visual Storytellers

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Professional B2B marketers have had to reinvent themselves several times over the past 20 years. First there was the evolution from producing offline print content (brochures, white papers, etc.)

Story + Video = Powerful B2B Marketing

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B2B products and services are complex. It’s nearly impossible to communicate effective B2B marketing messages in a brief enough time frame for today’s short attention span prospects. Well-produced video is a way to get peoples’ attention and hold it.

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Achieving Remarkable ROI with Your Business Story Video

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Today, every marketing campaign should include well-made video.

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Show the Crocodile Brain ‘Contrast’ to Grab Its Attention

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“Why is this so different from that? The difference might make it dangerous… or tasty.” Contrast draws the attention of the crocodile brain, which must then pass the information to the neo-cortex for consideration.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Leapfrog Your Competition – Sell Directly to the C-Suite

acSellerant

According to IDC Research, 80% of buying decisions are controlled, validated and justified by senior executives – the C-suite and VPs of functional areas. Most salespeople have a fear of heights – they begin their pursuit somewhere in middle management.

Business Story Video for Short Attention Spans

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In a world of short attention spans and increasing skepticism around all sales and marketing efforts, the ability to generate buyer engagement and responsiveness quickly determines business success or failure. We launched acSellerant Studios Inc.

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Engaging Early with Video Stories

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Forrester reports that solution providers who engage prospective buyers earlier, helping them “turn a vision into a clear path to value,” win a game changing 74% of the deals!

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The Power of Story for B2B Marketing

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Stories have the power to influence and persuade. Stories have a special appeal to human brains. We are hard-wired to be fascinated by stories. Stories were told by our earliest ancestors around the campfire.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Getting Sales Messages Past the Crocodile Brain

acSellerant

“Crocodile Brain!?” Research shows that the most rudimentary part of our brains, the part responsible for survival, filters what gets through to the rest of our brains.

Capturing the Voice of Your Customer

acSellerant

Voice of Your Customer Research provides excellent source material for a host of business critical items including product strategy, sales messaging and customer service. Customers tell me things when I interview them that they’d never tell your salespeople.

Business Story Videos Are Viewed, Remembered and Shared

acSellerant

We work with clients to uncover stories about their businesses. We then translate their stories into the sights and sounds that comprise a watchable video – one that is effective as a sales tool.

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Messaging and Visual Storytelling Custom Built for the C-Suite

acSellerant

Targeting the C-suite with video is a way to gain mind share with decision makers early in their buy cycle (maybe even before they know they have a problem you can solve). How do you develop messaging that gets them thinking? How do you avoid saying the same things your competition is saying?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Capturing the Voice of Your Customer for Business Video

acSellerant

Big corporations have marketing people on staff who do nothing but discover and document the Voices of Their Customers. Because CUSTOMERS SELL! They are seen as trustworthy, not biased. And customers talk about business results – not product features.

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B2B Video Stories Achieve the Impossible

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The ‘Impossible’ we’re referring to is effective AND affordable B2B marketing videos. It’s challenging to produce videos that people will watch, that clearly communicate value propositions and benefits, AND do it at a price that mid-sized businesses can afford. Why Stories? People are hard-wired to pay attention to stories, to remember them and to share them with others. The evidence is overwhelming. Successful B2B salespeople know that stories sell.

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Capturing the Voice of Your Customer for B2B Video

acSellerant

The Voice of My Customer has spoken. They are saying, “Enough already. We get it! We agree that stories are impactful sales tools, and delivering stories via brief videos is even more powerful. What we need are the stories! We know they exist. We just don’t know how to find them and document them.” ” This is an easy problem to solve. We can help, AND we can ensure that the resulting stories really resonate because they’re developed using the Voice of Your Customer.

Marketing Lessons from the Ebola Crisis

acSellerant

I’ll get to Ebola in a minute. In my last post I described the neural functions that determine whether information will be filtered out by the brain stem (aka ‘crocodile brain’), or will be considered important enough to be passed on to the neocortex for consideration.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Open Doors with Emotion – Even B2B Doors

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Events that trigger emotions cause us to pay attention and to remember. Think back to 9/11. I’ll bet you know exactly where you were, who you were with, and what you were doing when you heard the news. I’m sure you also vividly remember milestones in your personal life – the birth of a child, […]. The post Open Doors with Emotion – Even B2B Doors appeared first on acSellerant Visual Strategies. B2B Video Content Marketing

Messaging and Visual Storytelling Custom Built for the C-Suite

acSellerant

Targeting the C-suite with video is a way to gain mind share with decision makers early in their buy cycle (maybe even before they know they have a problem you can solve). How do you develop messaging that gets them thinking? How do you avoid saying the same things your competition is saying?

What to Look for in a B2B Video Producer

acSellerant

Mac McIntosh is a friend and colleague of mine. He’s also a B2B demand generation expert. He’s had both good and bad experiences working with video producers. So I asked him what he thinks makes the difference between the two.

How to Get Your C-Suite Targeted Videos Seen by Your C-Suite Targets

acSellerant

In the last blog post I covered why video is the best vehicle for C-suite consumption of your marketing message – what the content should be and how to produce a video they’ll watch. You still have to get the video in front of them, though.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Bridging the Gap for Effective B2B Videos

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B2B sales and marketing people understand that videos can be powerful sales tools. Many still aren’t producing them, though. Why not? Most problems with B2B video production are created at the handoff from the corporate marketing people to the creative video people. The post Bridging the Gap for Effective B2B Videos appeared first on acSellerant Video Studios -- Stories Sell. Business Story Video Marketing Video Production Visual Storytelling script story Storyboard

How to Turn Your Marketing Messages into Visual B2B Stories

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In our previous posts we made the case for storytelling in your B2B content marketing. But how do you do that? It isn’t easy. Your audience is busy, your space is noisy, the world is increasingly visual and… people don’t read.

A Sure-Fire Recipe for Getting Your Marketing Messages Consumed

acSellerant

According to the Corporate Executive Board, 60% of the B2B buyer journey is complete before prospects reach out to vendors. And when they do allow a salesperson to call, it’s to discuss terms and pricing. How can you establish a relationship and build trust when they won’t talk to you?

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Video Content Marketing for Technology Sales Consultancy

acSellerant

We produced this video for Brian Geery, the owner of SalesNv, a technology sales consultancy. It was fun to work with Brian because he has a good story to tell… plenty of successes to highlight. Also, it was challenging because it was appropriate to use our whole bag of tricks – live camera shoot in […] The post Video Content Marketing for Technology Sales Consultancy appeared first on acSellerant Video Studios -- Stories Sell.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Leapfrog Your Competition – Sell Directly to the C-Suite

acSellerant

According to IDC Research, 80% of buying decisions are controlled, validated and justified by senior executives – the C-suite and VPs of functional areas. Most salespeople have a fear of heights – they begin their pursuit somewhere in middle management.

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Achieving Remarkable ROI with Your Business Story Video

acSellerant

Today, every marketing campaign should include well-made video.

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How to Turn (almost) Anything into an Interesting B2B Video Story

acSellerant

How do you create a story when none exists? Case studies are effective sales tools and they’re already in story format. What happens, though, when you want to tell your prospects about your complex B2B product or service, but you don’t have a case study? Use these steps to create your story: The post How to Turn (almost) Anything into an Interesting B2B Video Story appeared first on acSellerant Video Studios -- Stories Sell. Business Story Marketing Business Story Video Visual Storytelling stor

Effective and Affordable B2B Marketing Videos

acSellerant

Once you have a tight, compelling text-based story (see my earlier posts), it’s time to translate that story into sights and sounds for the visual medium. Care must be taken to ensure that the translation results in a cost effective video production blueprint. It’s a balancing act to create online videos that are effective B2B […] The post Effective and Affordable B2B Marketing Videos appeared first on acSellerant Video Studios -- Stories Sell.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

A Sure-Fire Recipe for Getting Your Marketing Messages Consumed

acSellerant

According to the Corporate Executive Board, 60% of the B2B buyer journey is complete before prospects reach out to vendors. And when they do allow a salesperson to call, it’s to discuss terms and pricing. How can you establish a relationship and build trust when they won’t talk to you?

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Capturing the Voice of Your Customer

acSellerant

Voice of Your Customer Research provides excellent source material for a host of business critical items including product strategy, sales messaging and customer service. Customers tell me things when I interview them that they’d never tell your salespeople.

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Capturing the Voice of Your Customer for Business Video

acSellerant

Customers tell me things when I interview them that they’d never tell your salespeople. People are much more open when they know they’re not being sold to. They feel comfortable in telling me what they really think because I’m a third party – not a company insider.

How to Get Your C-Suite Targeted Videos Seen by Your C-Suite Targets

acSellerant

In the last blog post I covered why video is the best vehicle for C-suite consumption of your marketing message – what the content should be and how to produce a video they’ll watch. You still have to get the video in front of them, though.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.