Sat.Jun 12, 2010 - Fri.Jun 18, 2010

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Is Traditional B2B Marketing Dead?

Everything Technology Marketing

Earlier this week, I was on a panel at the WIT event "The Intersection of Marketing & Technology" in McLean, VA. One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?" ignited a lively discussion. I think we are experiencing nothing short of a major disruption in marketing today.

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Twitter: the little bird that grew up strong

Writing on the Web

Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&# I thought to myself: Why should they care about this and why should I join the site?

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Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. I found it interesting that my score came in as ENTJ. For those of you who aren’t aware of the Myers Briggs test it asks you a bunch of questions from multiple angles to rate you on 4 basic scales: your Favorite World (Introvert/Extrovert), Information (Sensing/Institution), Decisions (Thinking/Feeling) and Structure (Judging or Perceiving).

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Checklists for Selecting a Marketing Automation System

Customer Experience Matrix

Summary: here are some checklists to help select a marketing automation system. For more details, attend my Focus Webinar on June 29. On June 29, I'll be giving a Webinar on “Matching a Marketing Automation System to Your Needs”, part of a day-long set of all-star lead management presentations organized by the Focus online business community. ( Click here to register ; it’s free.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Three Words That Should Never Be Used With Social Media

Webbiquity

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message).

More Trending

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OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda

Buzz Marketing for Technology

By now I am sure you have heard of the movie Bucket List. In real life we all have one and some bucket lists may be longer than others. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing. So naturally sailing in a race from Newport RI to Bermuda is on my list. So this year I decided to join in one of the world’s classic ocean race.

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Rant: The Problem with Formatting Sales Pages.

Writing on the Web

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. In today’s info-crammed world, that means you’ve got to grab busy peoples’ attention , and get them to click, and get them so excited that they take the time to type in their email address in exchange for your offer.

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ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. Upon opening up the solution, you can view your ActiveConversion dashboard.

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Why the Best Writer is a Busy Writer

WriteSpark

You have a project that is due next week and you need a writer who can start work on it immediately. You search for a freelance writer, but so many are busy. You finally assign the project to the first writer who says “yes” to the schedule, cross your fingers and hope that person will produce acceptable work. In the meantime, you forget about those other writers who declined the project because they’re too busy.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Plugging the Leak in the Middle of the Sales & Marketing Funnel

LeadSloth

I’ve recorded an introductory video on lead nurturing and how it can turn more raw leads into qualified leads. Effective lead nurturing will prevent prospects from falling out of the funnel before they are ready to talk to a sales person. This video is a preview of Tuesday’s webinar “ 7 Steps to Finding Untapped Revenue in Your Marketing Database “, which covers a comprehensive 7 step process to design a lead nurturing strategy.

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Blog or Website: Do You Use Wordpress as a Website?

Writing on the Web

Online Surveys & Market Research. Do you use Wordpress for your business website? Many people do. And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. Leave a comment if you’d like, since the poll only gives you a yes/no choice. My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog.

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Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Smashmouth Marketing

Today at Enterprise 2.0 in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. We all wake up on Mondays to a mountain of data, feeds, and emails. It's great to know that our best buddies "like" your latest blog article and left a comment that they miss you while they are surfing or mountain biking through your facebook fan page , or that the company we are following on LinkedIn just hired a VP of Demand Gen (nice lead for me), and that Chris Brogan

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The Redesign of Customer Experience in the Digital Age

Tony Zambito

Image via Wikipedia. Orienteering has become the new rage of outdoor sports and hiking.  It is a sport that requires navigational skills using the tools of an orienteering map and a compass to navigate from one point to another.  In the race against time, one wrong misread and heading in a different direction could put you out of the running.  Many organizations today are in need of an orienteering map when it comes to customer experience.  The notion of creating positive

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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7 Steps to Finding Untapped Revenue in Your Marketing Database

LeadSloth

This Tuesday (June 22nd) I’m presenting a webinar on the 7 steps to finding untapped revenue in your marketing database. Do you have many leads in your database who have never been followed up on? If yes, you have a lot of untapped revenue in your database. Attend this webinar to learn how to generate additional revenue from your existing leads.

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Blog Boredom: Renew and Refresh

Writing on the Web

One important key to effective blog marketing is to keep your brain clean and fresh. By that I mean, it’s easy to fall into ruts and become bored and boring. While routine and structure keep us on track, we need to “get out of our own yard&# and get out of the office for renewal and regeneration. I’m reading Tony Schwartz new book “ The Way We’re Working Isn’t Working.&#.

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Originally published on the WebMarketCentral blog in December 2008. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. Trouble, spelled with a capital T, a capital R, and several other letters. “Hello Sugar,&# I said as I slipped a bottle out of the bottom drawer of my desk and poured myself a belt. “Care for a drink?

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The power of self-regulation in customer relationships

Chris Koch

Simple things seem to be the most powerful, don’t they? I think that’s one of the reasons that when people write about an archetypal business, they often use bicycles. Image via Wikipedia. Clear, simple product that everyone understands, right? Everyone knows what a bike shop does. They sell and fix bikes and they offer accessories. The bowl of quarters.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Is Your Twitter Addiction Paying Off

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Twitter Addiction Paying Off June 17th, 2010 |Written By: Jay Baer | View Comments Tweet Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich.

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Content Strategy on BlogTalkRadio

NuSpark Consulting

For those who missed it, please click the link below to hear our first Marketing Strategy show, discussing how to develop a content strategy with NuSpark Marketing partner Apryl Parcher. BlogTalkRadio-Content Strategy discussion. Related posts. No related posts. Tags: Audio/Video Content.

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The Changing Rules of B2B Marketing

Paul Gillin

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. Your feedback is welcome. Please ignore the typos and grammar flaws that inevitably appear at this stage.

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The Truth, the Whole Truth, and Nothing But the Truth

Biznology

Image by Getty Images via @daylife. by Frank Reed. If there was ever a time in human existence where the truth is more elusive, please fill me in. Everyone today has the opportunity to appear like someone else. Everyone and everything can create a persona that may have little to do with who or what they really are. As a result, it is becoming harder and harder to tell fact from fiction and truth from lies.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Marketing Tip: If You Only Do One Thing, Qualify Your Leads

ViewPoint

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Content Strategy on BlogTalkRadio

NuSpark Consulting

For those who missed it, please click the link below to hear our first Marketing Strategy show, discussing how to develop a content strategy with NuSpark Marketing partner Apryl Parcher. BlogTalkRadio-Content Strategy discussion Related posts No related posts. Tags: Audio/Video Content.

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6 Steps to a Successful (B-to-B) Direct Marketing Campaign

MLT Creative

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. Granted, the overarching differences between the two disciplines are still present and should be considered (e.g. committee buying/decision-making in b2b vs. a solo decision in b2c), but when you strip it down, the si

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Calling Attention to Yourself

Biznology

Image by carolanross via Flickr. I always wonder whether I am doing the best job of marketing myself. Yeah, I know I do a better job of marketing myself than anyone else does, but you know what I mean. In my business, there is no shortage of opportunities to get attention, but most of them require a lot of attention. So, I've been forced to decide what things to spend my time on and what to do less of.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Have you struggled to answer that question?

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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone should not stop you from making your site the powerful marketing tool it can be. This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites.

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B2B Book Buzz: Think Outside the Inbox

MLT Creative

Think Outside the Inbox is a great reference for all things marketing automation, a subject about which there is so much information floating around right now that it tends to be overwhelming. Thankfully, Adam Blitzer and David Cummings were able to take some of the most useful information (specifically regarding B2B) and round it up into one handy guide.

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