Tue.Dec 06, 2016

Acquiring Minds

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The 24 Best Visual Content Creation Tools


More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. As noted here previously , the current preference for consuming B2B content in text rather than video or other visual forms won’t last. 10) MakeaGif.

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3 Sales Emails Proven to Boost Reply Rates by 8x


If you’re like most sales reps, you know how hard it is to stand out and get noticed. The average prospect receives more than 100 emails a day , and you have just 8 seconds to get their attention. So how can sales emails cut through all the noise, increase click-through rates by 5x and send open-to-reply rates soaring by over 8x ? Webcam Selfie Videos. Pro Tips: Keep it short (60-90 seconds).

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10 Tips on How to Write Better Pay Per Click Ad Copy


I hate wasting money. Even other people’s money. And while I love pay per click advertising, it can be like hoarding up a big pile of cash and setting it on fire. You just hope you get warm enough before the blaze goes out. Of course, most of us don’t just light our budgets on fire. And many of you reading this know all about the pay per click basics. You’ve already: Set a conservative daily budget (no bonfires for you). Carefully picked your keywords for optimal conversions (not just to nab tons of traffic). Grouped your keywords into tightly-related ad groups. Set up conversion tracking.

2017 Marketing Predictions [Slide Deck]

Modern B2B Marketing

Author: Heidi Bullock Do you ever get to this time of the year and look back and ask yourself where the time went? Maybe it’s just me, but 2016 went FAST. So instead of looking back, we’re looking forward to what 2017 will mean for marketers. Here are four key themes that we see taking center stage in the upcoming year: 1. Customer-Centric Marketing. Technology & Data. Content & Channels.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz


Episode 64 of the #FIR podcast is up. Podcast: Play in new window,   Download (Duration: 1:31:44 — 37.6MB), Embed. https://traffic.libsyn.com/fir/forimmed-64.mp3. Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues. Is it time to stop measuring engagement ? We’ll bring you up to date.

How to Bring Instagram Love to Your Email Marketing

B2B Marketing Insider

You’ve probably heard a couple of things about Instagram and email marketing. You’ve heard that email is the old, reliable work horse of marketing, and you’ve probably heard that Instagram is the “big thing” on the social media scene. But did you know that they could work together to increase engagement with your email marketing? […]. Social Media

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The Ultimate Guide to Account-Based Marketing: 6 Key Steps


There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place. Right?

A Brief History of Social Advertising [Infographic]


Social advertising is a big business. Over the past two years, social media advertising budgets have doubled worldwide , from $16 billion U.S. in 2014 to $31 billion in 2016. While Facebook currently claims nearly 70% of the social advertising market, it's starting to get some serious competition from younger networks. Marketing Agency Daily

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

3 Ways to Connect Video Advertising to the Customer Journey

It's All About Revenue

There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential. Leverage a variety of data to personalize your video creative.

How Global CMOs Reap the Benefits of Technology

It's All About Revenue

Global organizations have realized that technology can provide many marketing and branding benefits that they can leverage to further achieve their specific objectives in this area. For example, Julie Lyle, CMO of Demandjump and former CMO of Wal-mart believes technology has enabled tracking, measurement, and best practices sharing. Created A Lot of Value. CMO Corner


State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful


In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California. That’s when things started getting weird. Big green pods started growing around town. Even stranger, local psychiatrists suddenly had an influx of visits from people who lived in the community. Soon, the doctors started panicking too. Their own friends and family were acting weird. By aliens.


How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. We spoke to Jordan Con , a marketer with Bizible, for more insight into the report’s findings.

10 Ways to Recycle Content from Your Business Blog

B2B Marketing Insider

Creating quality content takes a lot of time and energy. That’s not to say every piece you put on your blog is your best work. But we all have those posts… you know, the ones where we just hit the mark. Maybe it was the depth of research. Or maybe it was a certain twist […]. The post 10 Ways to Recycle Content from Your Business Blog appeared first on Marketing Insider Group.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

How I Increased My Email Prospecting Response Rate by 1400%


When was the last time you responded to a cold email? You probably can’t remember — for good reason. Most people simple delete outreach emails from reps they haven’t met or mark them as spam. Even if some prospects do read the email, few bother to respond. However, a well-crafted prospecting email is a powerful weapon in any salesperson’s arsenal. The post How I Increased My Email Prospecting Response Rate by 1400% appeared first on Opentopic. Brands & Marketers

Brainshark Recognized as a Strong Performer in Forrester Wave for Sales Enablement Automation


How to Set Your 2017 SEO Strategy: The Essentials


Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). From the days of spamming and jamming, to the rise of mobile and voice search, SEO has evolved and continues to change every day. On-Site. Those new to the site, though, will likely want to learn before they buy. Off-Site. We got that.


Why Your UX Design Is Failing: It Doesn’t Tell a Story

Content Standard

Content marketers have long preached the value of storytelling to help consumers connect with brands. Now, they’re beginning to learn exactly how to tell stories to reach and convert prospects into paying customers. But what marketers might not realize is that UX design has a story to tell, too. great experience draws you in and keeps you scrolling. Think Beginning, Middle, and End. Maybe.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Adding Art to Words: How emojis can brighten up your emails

Vertical Response

We’ve all felt proud of email campaigns we’ve sent, whether because they’ve had phenomenal open rates, spurred strong sales, or simply looked great. What we’ve never considered, though, is that some of those campaigns may have actually contained works of art. Use emojis in subject lines. Use emojis in body copy. Don’t forget to test. Not so with emojis.

Why chatbots need deep learning


Bots are hot. Bots are coming. However, there are two distinct species both referred to as “bots.” ” The first article of this series argued the latter have a number of serious disadvantages that make them virtually unacceptable. They face problems with deep linking, discoverability, and lack of bot-to-bot communication protocols. Intelligent conversational agents offer an intriguing solution to these problems: The post Why chatbots need deep learning appeared first on Opentopic. Brands & Marketers


Marketing in the Staffing Industry: Is There a Secret Weapon?

Haley Marketing

In an industry crowded with competitors, what’s the best way to stand out, stay top-of-mind and sell more? That’s exactly what we set out to discover with our 2016 nationwide survey of nearly 500 staffing professionals. If you missed any of the earlier posts, here are the other installments in this series: Biggest Recruiting Challenges in the Staffing Industry. Build SEO.

Why Empathy Matters in Storytelling and How to Use It

Type A Communications

December 6, 2016 by Carla Johnson In his book Down and Out in Paris and London, author George Orwell (of 1984 and Animal Farm fame…) tells the story of penniless. read more. Creativity & Innovation Storytelling Carla Johnson Cleveland Clinic Design Thinking Empathy George Orwell storytelling Type A Communications

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Don’t Break the NEW Rules of B2B Sales and Marketing

Great B2B Marketing

Those of us who have worked in B2B sales and marketing for some time agree that the rules have changed. […]. B2B Sales Sales and Marketing

Taking Integrated Marketing to the Next Level


By now B2B companies have heard why it’s essential to build an integrated marketing strategy. Integrated marketing is more efficient, streamlines efforts and provides a clear and cohesive way for teams to align around a central strategy, setting the stage to create clear content that addresses customer pain points and converts. Jackpot, right? So So why isn’t everyone doing it? Score!


Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]

Junta 42

Each year during my Content Marketing World keynote  talk, I highlight one theme I think is critical for all marketers to understand. This year, that theme is commitment. As I (perhaps boldly) stated, you need to go all in or do nothing. However, the idea of commitment can feel kind of nebulous. It’s a mindset. So what exactly do you need to do? Asked another way, what are marketers who are committed doing differently – and why is this mindset so critical? Note: If you follow our research closely and think you are hearing suggestions repeated, you are correct. More subscribers. Click To Tweet.


The secret to smarter fresh-food replenishment? Machine learning


By Dorian Pyle and Cristina San Jose, Modified By Opentopic With machine-learning technology, retailers can address the common—and costly—problem of having too much or too little fresh food in stock. Fresh food, already a fiercely competitive arena in grocery retail, is becoming an even more crowded battleground. Discounters, convenience-store chains, and online players are recognizing the power of fresh-food categories. The post The secret to smarter fresh-food replenishment? Machine learning appeared first on Opentopic. Brands & Marketers


Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

The power of big data must be harnessed for medical progress


By @NatureNews, Modified by Opentopic There is art in ‘big data’ — in the poetic claims that it competes in volume with all the stars in the firmament. And in the seductive potential of its exponential, uncontrolled, ungraspable growth to improve our lives: by allowing medical treatments to be developed and approved more quickly — and, ultimately, truly personal medicine. The post The power of big data must be harnessed for medical progress appeared first on Opentopic. Brands & Marketers


Marketing Automation: It’s Time You Got On Board


Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. These modern tools have helped marketers establish more fruitful relationships with prospects, improving their ability to convert them into paying. The post Marketing Automation: It’s Time You Got On Board appeared first on Opentopic. Brands & Marketers