Tue.Jan 24, 2017

Acquiring Minds

Trending Sources

Empathetic Marketing: How To Connect With Your Customers

B2B Lead Generation Blog

Have you made empathetic marketing part of your strategy in 2017? If not, you should. interviewed Michael Brenner ( @BrennerMichael ) the CEO of  MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. images/2017/01/Interview-with-Michael-Brenner-Podcast.mp3. Michael: Yeah, sure. Thanks, Brian.

46
46

More Sales Less Time

Your Sales Management Guru

More Sales/Less Time. -A book review-. If want to exceed your sales goals this year-read this book…. I am not sure how some people do it?   Jill Konrath has written three other sales related books and now she hits the mark again with More Sales/Less Time published by Penguin books. This book sets a different tone from her past books, Selling to Big Companies, SNAP Selling and Agile Selling.  In this book, Jill shares a highly personal story, sharing a lot of research that ends up providing every executive, sales manager and certainly all salespeople a formula to increase productivity.

42
42

4 of the Best Growth Hacking Experiments to Try in 2017

Hubspot

Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? Growth hackers or marketers are inherently what we call “scrappy” -- fast-moving and super creative. They experiment and experiment until they find something that multiplies growth by 10, 20, or 40x, instead of doing large projects that increase conversions in small increments. Set achievable goals. Results.

Test 18

Doing Great Creative Work Isn’t About Luck

B2B Marketing Insider

A friend sent me this great article in WIRED by illustrator and author Chris Niemman. The piece is a beautiful and moving look into the creative process and moving from very good work to exceptional. As you’d expect, it’s full of existential questions and the search for meaning. loved all of it, except this… The idea here is that. Read More. Content Marketing

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

4 Secret Weapons for Sales Enablement

Modern B2B Marketing

Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same. Most of them beseech marketers and salespeople to “just get along,” but while they advertise “shockingly simple secrets,” most of them are troublingly vague. Other than buy a thesaurus, that is. The best way to do that?

11
11

Is it Ever OK to Work for Free? 10 Agency Leaders and Freelancers Weigh In

Hubspot

If you work in a creative profession, you've probably been approached at one point or another by someone who wants you to work for free. They might offer some form of intangible benefit in return, like exposure or new contacts , but do these potential perks actually outweigh the negative aspects of not getting paid for your hard work? Is it Ever OK to Work for Free? Absolutely not. Julie T.

Paid online influencer marketing is fully mainstream

Biznology

Over New Year’s I attended Renaissance Weekend down in Charleston, South Carolina , to be among the world’s most innovative, accomplished, successful, and disruptive experts from across a panoply of academy, experience, and expertise. Among the tools include sponsored website links, native advertising, sponsored posts, sponsored reviews, product placement, and influencer marketing.

8
8

How Your Business Can Survive The Ad Blocking Wars On YouTube

Act-On

If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. Ad blocking is growing worldwide. On desktop, increasing numbers of users are blocking ads via browser plugins. On mobile, Apple’s iOS last year began permitting the use of ad-blocking apps. Ad Blocking Early Adopters, Young, Tech-Savvy.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Laundry Service Is No. 9 on Ad Age’s 2017 Agency A-List

Opentopic

“The offering we have is really coming of age and it’s the idea that we’ve had since we started—content creation and distribution in the same place,” said 32-year-old Laundry Service Founder and CEO Jason Stein. “When we started, the industry perhaps wasn’t ready for that, and now it’s something that Fortune 100 brands are seeking out because they see the. The post Laundry Service Is No. 9 on Ad Age’s 2017 Agency A-List appeared first on Opentopic. Brands & Marketers

6
6

Why CMOs Need To Be Bullish On Mobile DMPs

It's All About Revenue

Not sure why I used the word "bullish" in the title. I don't think I have ever used that word before in a title or any of the thousands of posts I have written. Let's just call it the "Trump Effect" as to why I used that word instead of say confident or self-assured. Stats Incredible. Since we are marketers and we all love stats, try these on for size. CMO Corner

8
8

Lead Liaison is Prepared to Revolutionize the Relationship Between Marketing and Analytics

Lead Liaison

Allen, TX – Lead Liaison is revolutionizing the way marketers, executives, and salespeople receive and analyze their data. Lead Liaison is hard at work fine-tuning the marketing automation company’s newest add-on: Revelation™. Never before has reporting and analytics like this been so seamlessly integrated within a marketing platform. Wealth of Data as the Foundation. Lead Liaison is already a powerful tool for collecting data on prospects, customers, and partners who engage with a company’s outbound and inbound marketing. Their cloud-based marketing automation system is second to none.

5
5

Why a Negative B2B Customer Review Can Be an Opportunity for Growth

Content Standard

Whether on Yelp, Google, Facebook, or another social media platform, many businesses—especially B2Bs—have learned to fear the negative online review. One reason businesses fear a bad B2B customer review is that their reputations are essential to their ability to attract new clients and retain existing clients. So, what’s wrong with one negative review? That’s a lot of pressure.

5
5

How to Revamp Your Social Media Presence in 2017

Opentopic

About two years ago, social media was one of the ONTRAPORT marketing team’s lowest priorities. We considered it a necessary evil rather than one of the most powerful promotional and marketing tools out there (which it is!). Fast forward to last year when we hired a full-time social media strategist, ramped up our Facebook advertising budget, started to experiment with. The post How to Revamp Your Social Media Presence in 2017 appeared first on Opentopic. Brands & Marketers

3
3

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

How Inventors and Ad Agencies Are Starting to Shape the Internet of Things’ Next Phase

Opentopic

What can a hot tub that makes its own shopping list tell us about the future of the internet? To better understand how connected devices benefit from giving and receiving data, James Whittaker, a Microsoft tech evangelist, connected his heated mini-pool to the internet so it could take in data from his local spa company, find sources of chemicals it. The post How Inventors and Ad Agencies Are Starting to Shape the Internet of Things’ Next Phase appeared first on Opentopic. Brands & Marketers

3
3

Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy

Kapost

Times of change for organizations are times of celebration. As your company begins to expand, so will your content marketing team—as your organization evolves, so will your need for more editors, storytellers, consultants, and freelancers. But growth is a double-edged sword. It’s well known that as companies grow, knowledge management and internal communication become a challenge. Over the years, despite some well-meaning efforts, the focus of senior managers had shifted, the original training had been forgotten, and many of the messages on the subject had become empty rhetoric.

3
3

Improve Employee Engagement to Improve Customer Experience

Type A Communications

January 24, 2016 by Carla Johnson 2016 certainly had its share of customer experience challenges – airline system outages, tainted burrito ingredients and exploding balancing scooters. Understanding how these gross. read more. Customer Experience Employee & Internal Communications Storytelling Carla Johnson Disney Gallup Type A Communications

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

In the world of SEO, it’s extremely difficult to project for the year to come. Strategies are always subject to change. This is due to a variety of factors including algorithm updates, changing user behavior, new platforms or features launching, industry findings, and more. As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. Enjoy! 1. Buyers Buyers Want Personalized Content.

3
3

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

How to Sell to a Complex Buyer

Jill Konrath's Fresh Sales Strategies Blog

In Part 2 of the CEB Sales Roundtable, we discuss how B2B buyers are becoming more complex—and what we need to do to make the sale. The transcript is below or you can listen here. Working Smarter

2
2

The Buyer’s Guide to Artificial Intelligence Software For Sales

Infer

This article was originally published on the Hubspot blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Salespeople have never had so much technology at their fingertips. But with all the products promising to tell the future, it’s hard to discern which can actually deliver. Top players like Salesforce and Microsoft have rolled out AI-driven tools over the last year.

2
2

3 Brands That Are Revolutionizing Instagram Marketing with Live

Content Standard

Last November, Instagram introduced a new feature that took marketers back to the pre-DVR era: it added live video to Instagram stories, allowing marketers to create and share videos with their followers (but only in real time). In some ways, this felt like a bold move. Even Snapchat waits until users are ready to view their disappearing pictures or video snippets. Loft: Feel Like a Friend.

1
1

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

It’s no secret that marketers are investing more in online video than ever before. From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit. The largest B2B clients host more than 10,000 videos with no signs of slowing down. Get the Report. Get the Report.

1
1

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp

SnapApp

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats.  . One way they’re doing that is through content-enabled campaigns.  . Paycor Case Study.  . And reach their goals they did. Deploying a variety of content formats across multiple channels, they were able to achieve:  . And that’s not all.

1
1