| | | Acquiring Minds | | | | 3 articles |
| Page 1 of 1 | Previous | Next | ACQUIRING MINDS MARCH 28, 2013  Marketing Velocity & Full-Stack Marketing Would you rather be called a generalist or a jack-of-all-trades ? Or would it be preferable to be called a Full-Stack Marketer ? recent post in Geekwire by Marcelo Calbucci talks about the unique skills of a Full-Stack Marketer for tech start-ups. The head of marketing at Uberflip followed with his perspective on Uberflip’s blog. What defines a start-up, is what defines the marketer. | ACQUIRING MINDS FEBRUARY 21, 2013  Don’t Think Outside a New Box Given the dynamic nature of business, you are probably facing a dizzying array of business challenges every day. Have you faced a new business problem that you tried to solve with a legacy perspective? Maybe you found that old rules don’t solve new problems. Existing frames of reference may hinder not help. would like to tell you about a new experience. It was a frosty cold day but beautiful. | | | | | |
| ACQUIRING MINDS JANUARY 8, 2013  Channel Partners don’t want to generate leads Generating new business is the keystone for tech companies. Most large tech organizations sell primarily or completely through channel partners. In turn, the channel arm of a tech organization allocates significant resources to lead generation programs for channel partners. Unfortunately many channel partners experience challenges generating leads in tandem with their technology partners. | |
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