Sat.Dec 03, 2016 - Fri.Dec 09, 2016

Acquiring Minds

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The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. As noted here previously , the current preference for consuming B2B content in text rather than video or other visual forms won’t last. 10) MakeaGif.

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3 Sales Emails Proven to Boost Reply Rates by 8x

Vidyard

If you’re like most sales reps, you know how hard it is to stand out and get noticed. The average prospect receives more than 100 emails a day , and you have just 8 seconds to get their attention. So how can sales emails cut through all the noise, increase click-through rates by 5x and send open-to-reply rates soaring by over 8x ? Webcam Selfie Videos. Pro Tips: Keep it short (60-90 seconds).

Rate 86

Save the Data: How to Marry Your Figures With Your Customer Profile

It's All About Revenue

The data revolution is both a blessing and a challenge for the Modern Marketer. On the one hand, we now have access to more information about our prospects and customers than ever before. On the other, we are confronted with huge volumes of data that have to be properly collated, attributed, and analysed if we are to extract any marketing value. When it comes to data, think big!

10 Tips on How to Write Better Pay Per Click Ad Copy

Act-On

I hate wasting money. Even other people’s money. And while I love pay per click advertising, it can be like hoarding up a big pile of cash and setting it on fire. You just hope you get warm enough before the blaze goes out. Of course, most of us don’t just light our budgets on fire. And many of you reading this know all about the pay per click basics. You’ve already: Set a conservative daily budget (no bonfires for you). Carefully picked your keywords for optimal conversions (not just to nab tons of traffic). Grouped your keywords into tightly-related ad groups. Set up conversion tracking.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

The Content Marketing Debate: More (Better) Is Definitely More

B2B Marketing Insider

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […].

How to Prevent a Live Q&A from Turning into a #BrandFail

ScribbleLive

Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. And they were trolled. Hyatt is not the first brand to watch a live Q&A veer way, way, way off track. Not necessarily. In Conclusion.

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3 Ways to Connect Video Advertising to the Customer Journey

It's All About Revenue

There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential. Leverage a variety of data to personalize your video creative.

6 Ways to Get Inspired to Create Content

Modern B2B Marketing

Author: Elaine Ip Even the most innovative marketers sometimes hit a wall when it comes to creating content. Sometimes the industry is slow, the market is lagging, or the product/service you offer just doesn’t change much. It can feel like there’s nothing left to say, but that’s never actually the case. You just need some fresh inspiration to get back on track. Look Around. Utilize New Tools.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics

bizible

Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing. The report found a number of insights and recommendations for both marketers who are just getting their feet wet with ABM and those who have a few years of ABM under their belt. The chief finding of the report is that ABM works. Successful ABM Requires a Shift to Down-Funnel Metrics.

Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

Hubspot

We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine -- from silencing your alarm, to reviewing the daily news, to checking email, and so on. And search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries. What exactly do we mean by that?

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Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Episode 64 of the #FIR podcast is up. Podcast: Play in new window,   Download (Duration: 1:31:44 — 37.6MB), Embed. https://traffic.libsyn.com/fir/forimmed-64.mp3. Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues. Is it time to stop measuring engagement ? We’ll bring you up to date.

2017 Marketing Predictions [Slide Deck]

Modern B2B Marketing

Author: Heidi Bullock Do you ever get to this time of the year and look back and ask yourself where the time went? Maybe it’s just me, but 2016 went FAST. So instead of looking back, we’re looking forward to what 2017 will mean for marketers. Here are four key themes that we see taking center stage in the upcoming year: 1. Customer-Centric Marketing. Technology & Data. Content & Channels.

Why Your PPC Agency Needs to Focus on the Full Funnel

bizible

Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. Search Engine Marketing continues to evolve and it appears PPC Managers are becoming better and better at managing their accounts in order to get better returns on their client’s ad spend. But are they really?

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]

Junta 42

Each year during my Content Marketing World keynote  talk, I highlight one theme I think is critical for all marketers to understand. This year, that theme is commitment. As I (perhaps boldly) stated, you need to go all in or do nothing. However, the idea of commitment can feel kind of nebulous. It’s a mindset. So what exactly do you need to do? How do you get clarity on what success looks like?

What To Do When Marketing Metrics Fall Short

Hive9

The great thing about having access to enhanced marketing data is that it shows you what works. The corollary, of course, is that it also shows you what isn’t working in your marketing mix. Although unpleasant, digging into the drivers behind underperforming metrics are critical to improvement in your bottom line. Hive9 Marketing Insights Campaigns

The Ultimate Guide to Account-Based Marketing: 6 Key Steps

Hubspot

There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place. Right?

This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I get together IRL and discuss Airbnb’s new magazine launch with Hearst. This week’s show. Recorded live on November 28, 2016; Length: 1:01:05). Download this week’s PNR This Old Marketing podcast. HANDPICKED RELATED CONTENT: Will the Content Bubble Burst?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor

Vidyard

When you ask someone what they wanted to be when they grew up, chances are the answer you get doesn’t exactly line up with their current day-to-day. But for Notch Video ’s Director of Community, Yotam Dor, his career isn’t too far off. Getting that position at the centre was like a mini MBA,” Dor told me in an interview. He stayed at SCAD for two years before returning to Toronto.

How Global CMOs Reap the Benefits of Technology

It's All About Revenue

Global organizations have realized that technology can provide many marketing and branding benefits that they can leverage to further achieve their specific objectives in this area. For example, Julie Lyle, CMO of Demandjump and former CMO of Wal-mart believes technology has enabled tracking, measurement, and best practices sharing. Created A Lot of Value. CMO Corner

4 Secrets of Mobile Retention

Modern B2B Marketing

Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. According to Nielsen, 84% of users’ time on smartphone apps is spent on five non-native apps from the app store. By day 90, our findings show that retention drops to 1.89%.

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Why You Need to Approach Sales Kickoff Differently This Year

Brainshark

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

How to Bring Instagram Love to Your Email Marketing

B2B Marketing Insider

You’ve probably heard a couple of things about Instagram and email marketing. You’ve heard that email is the old, reliable work horse of marketing, and you’ve probably heard that Instagram is the “big thing” on the social media scene. But did you know that they could work together to increase engagement with your email marketing? […]. Social Media

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How to Set Your 2017 SEO Strategy: The Essentials

Fathom

Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). From the days of spamming and jamming, to the rise of mobile and voice search, SEO has evolved and continues to change every day. On-Site. Those new to the site, though, will likely want to learn before they buy. Off-Site. We got that.

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5 Holiday Videos from 2016 That Bring Joy to the World

Vidyard

I never really liked the holidays, I’m not going to lie. Working at a grocery store in my teens meant angry shoppers fighting over the last frozen turkey, hearing the grocery store’s grainy loudspeaker belt out Mariah Carey’s “All I Want for Christmas is You” several hundred times per day, and of course, snow. None of this was my jam. And that’s what I want to talk about today.

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B2B Marketing Automation Software for Fast Growing Companies

Act-On

As each new year approaches, marketing teams often search for ways to be more productive and successful. This means reviewing the past year’s accomplishments, identifying bad habits, and rethinking marketing processes. We want to help. The first thing you can do is read our blog post from Friday for some tips on creating your 2017 marketing plan. You can also mark your calendar to read our Dec. 23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. This is where marketing automation helps. The Future is Now. Tell me how?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Marketing Automation: It’s Time You Got On Board

B2B Marketing Insider

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The post Marketing Automation: It’s Time You Got On Board appeared first on Marketing Insider Group. Content Marketing

A Brief History of Social Advertising [Infographic]

Hubspot

Social advertising is a big business. Over the past two years, social media advertising budgets have doubled worldwide , from $16 billion U.S. in 2014 to $31 billion in 2016. While Facebook currently claims nearly 70% of the social advertising market, it's starting to get some serious competition from younger networks. Marketing Agency Daily

Help SnapApp Give Back by Building Some Holiday Fun

SnapApp

It’s Monday, December 5th, and Boston is currently receiving its very first coat of snow for the season. As the holiday season is upon us, we really want to focus on the spirit of giving back that comes with it. But we also want you to have a little holiday fun in the process. So how do we combine these two desires? Easy – through interactive content, obviously. But we need your help!

Predictions: 17 digital marketing trends for 2017

Opentopic

What does 2017 hold for digital marketers? We ask a raft of industry experts from the marketing technology and industry community The age of the customer is here, and personalisation and consumer context are now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience. With the customer in mind, and the end of. The post Predictions: 17 digital marketing trends for 2017 appeared first on Opentopic. Brands & Marketers

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

The B2B Value Sale is Actually Three Distinct Sales

B2B Marketing Insider

Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates. significant cause is sellers haven’t realigned messages, sales conversations, and sales […]. Sales Alignment

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

By Mark Schaefer. great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. Hub — Content that creates authority through evergreen storytelling. Hero — Epic content that goes viral. You can read about how these content types relate to SEO here. move to insights.

10 Ways to Recycle Content from Your Business Blog

B2B Marketing Insider

Creating quality content takes a lot of time and energy. That’s not to say every piece you put on your blog is your best work. But we all have those posts… you know, the ones where we just hit the mark. Maybe it was the depth of research. Or maybe it was a certain twist […]. The post 10 Ways to Recycle Content from Your Business Blog appeared first on Marketing Insider Group.

Putting Meaning Back Into Marketing

Hubspot

Everyone in an organization is (hopefully) aware that marketing is essential to a company’s success. However, when asked to define what the marketing team does and how it impacts business, answers tend to come up short. What Do Other Departments Think Marketing Does? Marketing was noted as the least important department within the organization. As marketers, we know this simply isn’t true.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.