Wed.Dec 12, 2012

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user.

Google 217
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My Business Website: Content for Customers… or SEO?

Writing on the Web

Should my business website focus on keywords and getting search engine results ? Or quality content for customers ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” The challenge: You want to make sure that your business website is fresh, attractive and informative.

SEO 157
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Is Your Website Mobile-Friendly?

Biznology

Image via CrunchBase. For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and check when we wake up. Now more than ever, people are using their mobile devices to not only make phone calls and send text messages, but to access information on the Internet. According to the Pew Internet & American Life Project, the majority of American adults who have cell phones are now using them to go online.

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WriteSpark: Best Blog Posts about Content Marketing

WriteSpark

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you? How to look beyond the standard collateral list to create fresh ideas for marketing content.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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LinkedIn Video: How to Use Endorsements and Manage Skills

B2B Marketing Traction

I’ve had many questions on how to use LinkedIn endorsements. Watch this video to learn how endorsements and skills work on your LinkedIn profile! You will also learn how to assess and manage skills to best fit your capabilities and experience as well as a few other helpful LinkedIn features.

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More Trending

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Blogger Outreach Software That Will Make You Do a Happy Dance

Convince & Convert

Flickr image from slettvet. Blogger outreach is a major part of many agencies’ social media offerings, and finding and managing relationships with bloggers is often a time-consuming, Sisyphean task that usually gets foisted upon junior team members who then spend dozens of hours on random Google searches and lame email pitches. Let’s fix that.

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The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

Adobe Experience Cloud Blog

by Dayna Rothman There is always so much going on around the Holidays! Your weekends are packed with parties and at work you are trying to get everything done before the New Year. And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount.

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8 of Our Absolute Favorite 2012 Holiday Campaigns

Hubspot

It's that time of year again! The malls are packed. Discounts are everywhere. People are looking for opportunities to volunteer or donate to charity. Advertising and marketing promotions are jam-packed with colorful lights and holiday ditties. That means by now, you should have your own business' holiday campaign all ready and raring to go, especially if you want to stand out from all the other companies doing that exact same thing.

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Is Marketing hurting your company?

Integrated B2B

The marketing department of almost any B2B company is a busy place. Its staff are, as a rule, hard at work trying to figure out what the market needs and match the content and offerings of the company to those needs. But could much of this hard work be misguided? Could it, in fact, be limiting your company’s potential? Everyone knows that misguided marketing can, in some quite obvious ways, hurt the company it is supposed to support.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010.

Cost 164
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Jyske Bank playing “stupid smart”? Really?

Integrated B2B

There is upheaval in the Danish banking and marketing sectors. One bank’s ill-judged campaign has opened it up to humorous and not so humorous criticism from competitors and the public, and the commentators are having a field day. Jens Kofoed, the chairman of Kreab Gavin Anderson , which describes itself as a global strategic communications partnership, is caustic in his criticism of Danish bank Jyske Bank’s ad attack on its much larger competitor Danske Bank.

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How to Talk About Pricing Without Scaring People Off

Hubspot

Sex. Politics. Religion. Now that I’ve gotten those out of the way, let’s talk about another topic rarely broached at the marketing dinner table. Pricing. I know, I know. It’s scary. You’d rather talk about your products or services, how you can help potential customers, or frankly, anything else in the world. After all the excitement of attracting a potential new customer, pricing seems like such a killjoy.

Pricing 59