Wed.Apr 06, 2011

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The End of Traditional Marketing

Buzz Marketing for Technology

Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years. And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space.

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What To Do With a "Not Quite Ready" Technology Case Study

WriteSpark

One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Can we get the writer to do a case study?". Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. Yet this situation presents a dilemma: you know a technical case study now won't be as strong as it will be in a few months, after the technology solution has been

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5 Tips for Using Facebook’s Moderation Blocklist

Convince & Convert

Guest post from Jessica Carlson , a social media manager at Off Madison Ave who specializes in building social communities that create brand loyalists and garner key insights. “Censorship reflects society’s lack of confidence in itself.” -Potter Stewart. Facebook recently released a Moderation Blocklist , a functionality that allows Page administrators to set parameters around certain keywords, automatically marking posts with those topics as spam , and placing it in the Hidden Posts filte

Tips 146
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What To Do With a "Not Quite Ready" Technology Case Study

WriteSpark

One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Can we get the writer to do a case study?". Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. Yet this situation presents a dilemma: you know a technical case study now won't be as strong as it will be in a few months, after the technology solution has been

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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What's missing from your social media playbook?

Biznology

Image via Wikipedia. Some people think that B2B and B2C social media are very different. I think they are similar, however. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. I am talking about a technique that is missing from many social media playbooks: proving your expertise. Now you might believe that there are lots of ways that proving your expertise can be common between B2B and B2C social media—writing a blog, for ex

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Scaling Social Intelligence Across the Enterprise

Biznology

Image via CrunchBase. I had a great session yesterday with Zach Hofer-Shall at the Forrester Marketing Forum in San Francisco, substituting for Converseon CEO Rob Key. I ran into numerous companies at this conference who are at various stages of social media adoption, but most have moved beyond the experimentation stage to a place where they are asking bigger questions about social media.

Forrester 101
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A Revenue Cycle Analytics Overview for B2B Success

Adobe Experience Cloud Blog

by Maria Pergolino In B2B marketing , numbers drive everything. They define lead generation success, they give marketing relevancy within the organization and they drive strategies and campaigns. Especially in this buyer driven marketplace, marketing’s impact can drastically affect ROI, so the numbers have to be clear and powerful to measure effectiveness and keep efforts on track.

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Inbound Marketing Vs. Outbound Marketing

Hubspot

This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. On Demand Webinar & Report: 2011 State of Inbound Marketing. Learn the latest findings from the 2011 State of Inbound Marketing Report. View this webinar and download our report to learn how inbound marketing channels compare to outbound channels.

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Most companies have missed the content bus. This formula will get you back on.

EMagine B2B Blog

Nowadays, I see would-be marketing gurus reading tons of blogs and websites about marketing (Thanks!). We’re also participating in conversations on other blogs, Twitter, Facebook, LinkedIn, and whatever new platform shows up tomorrow. But we’re spending a lot of time doing all the reading, re-posting and researching, and not enough time putting this stuff into [.].

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Making Your Social Media and Your Garden Deliver « Digital B2B.

Digital B2B Marketing

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5 Reasons Why You Should Transform Your Marketing Agency—NOW!

Hubspot

This blog post is part of HubSpot's Marketing Transformation Week , April 4-8, 2011. At the end of 2010, HubSpot surveyed approximately 3,000 marketing agencies and consultants about the financial health of their businesses, as they registered for our free inbound marketing training series designed exclusively for agencies. What we found was not encouraging—variable cash flow, lack of new leads, difficulty signing new clients, and few (if any) sources of recurring revenue.

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Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Making Your Social Media and Your Garden Deliver Three Ways Click Rates Are Killing Your Brand → Why B2B Marketing Is Not Social: An Unexpected Insight from SiriusDecisions April 6, 2011 by Eric Wittlake 8 Comments The most important thing I learned at this week’s SiriusDecisions

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Excuses, Excuses. Top Marketing Transformation Myths Debunked!

Hubspot

If you've been reading the blog lately, you're probably starting to notice the theme we've got going on this Marketing Transformation Week -- that the internet has fundamentally changed the way businesses must market to their prospects. So why are so many businesses still failing to transform their marketing? As an inbound marketing company, we've heard every excuse in the book.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission