| | | Achieve Market Leadership | | | | 8 articles |
| Page 1 of 1 | Previous | Next | ACHIEVE MARKET LEADERSHIP NOVEMBER 10, 2011  6 Ways That Facebook is Better Than LinkedIn for B2B Marketing In my recent blog, originally published on Social Media B2B , I discussed how we work with many B2B clients who want to engage with their audience via social media. We often get the question about investment in LinkedIn vs. Facebook. You would think LinkedIn would be better for marketing to B2B customers. It’s designed for business. People use it only for business. On the surface, yes. Interactiv | ACHIEVE MARKET LEADERSHIP MAY 23, 2011  Why waste your money on B2B Social Media? Many B2B professionals are still skeptical. Janet, a senior exec at one of our B2B clients, recently said to me, “Social media just doesn’t feel like an important area of investment for us. We’re not selling to consumers, we’re selling to hardcore business people. think we’d be wasting our time and money.”. couldn’t blame her for being skeptical. But the concerns Janet expressed are real. | | | | | |
| ACHIEVE MARKET LEADERSHIP DECEMBER 21, 2011  We Are All Mobile By Judy Hopelain and Jim Lightsey. Jim and Judy recently led a panel discussion at the Silicon Valley chapter of the American Marketing Association on Mobile Marketing. Panelists included Beth Murphy, CMO of mobile-first site HotelTonight, Robyn Yoslow, Digital Strategist at Seagate Technologies, and Stephen Andrews, Director of Sales and Marketing at The Creative App Company. | ACHIEVE MARKET LEADERSHIP FEBRUARY 28, 2011 YouTube for B2B Marketing – Really? We help many companies with marketing and social media strategy. More and more, the topic of YouTube is coming up and people are asking why they should invest in a YouTube channel. . They express many concerns: What’s the ROI? Isn’t it for consumers and not B2B? We see the value of video, but why YouTube specifically? Most people agree that video is becoming important to B2B. For example: Video can engage your audience better than other media. Studies show decision-makers want to watch, not read. Studies also show that people who have seen a video are more likely to convert to a lead. | ACHIEVE MARKET LEADERSHIP AUGUST 23, 2011  Quit Fooling Yourself! How to make sure your competitive analysis has real impact. All companies conduct competitive analysis. But in our work with clients, we too often see our clients engage in myopic self deception. So to get real, the first thing companies must do is remove their bias from their analysis, which can be like removing enamel from your teeth. It’s all about me! Not!). Compare entire solutions. | ACHIEVE MARKET LEADERSHIP APRIL 13, 2011 Three Ways to Fail at Solutions Marketing Suit up, shake hands, and deliver a speech about the technical superiority of your product. Trot out your recent press releases about the latest upgrades and newest features. Try to sound like these data points provide the quintessential business solution. Does it work? recently met with Paul, VP of Solutions Marketing for a technology company. He told me they weren’t landing deals they had thought would be sure bets. asked him a few probing questions and as he told me the story, I quickly recognized the trap they had fallen into. Transform them into meaningful marketing solutions. | | | | | | | |
| -
 Your Cloud Solution Won’t Sell Here
How geographic differences are significant to product planning, marketing and sales I recently sat down with Raghu, VP of Product Management and Marketing for Cloud Solutions, at one of our clients. We discussed some problems he is having gaining widespread acceptance of his solution. I get a lot of feedback from our field and partners on what’s working and what’s not working, and yet, it’s more confusing than helpful. The feedback is quite different, depending on where they are. It’s hard to make sense of it all,” Raghu said. see this issue in many of our clients. Vive la différence. MORE >> -
ACHIEVE MARKET LEADERSHIP | THURSDAY, JULY 21, 2011  The Disruptive Force of the Cloud in the Channel
Cloud technologies are turning your channel partners into MSPs and the power will shift from you to them. ? Karen (VP of Channel Marketing for one of our clients) and I were having a phone conversation the other day. She asked me how I thought the delivery of services via the cloud will impact her channel strategy. She said, “Some of our partners are really concerned that their business with us could go away if we’re successful with our cloud services approach.”. responded that I used to think the cloud was bad for channel partners too. This is particularly true with SMBs or within verticals. MORE >>
| |
Crimson Marketing