As we continue looking at best practices in lead generation campaigns, it is important to understand how to segment your leads for campaign success. Developing a strategy and a process that prepares the database for easy campaign segmentation will simplify and streamline campaign list building. Assigning accurate profile data will enable your campaign to use relevant messages and influence and ultimately win prospects faster and easier. Some ways that Crimson has helped our clients ensure their leads are well-segmented include: Adding a self-qualification requirement to a web-to-lead form. MORE >>

At Crimson, we have recently added a lead management practice , designed to help our clients with their prospect management challenges. Demand generation is the deliverable produced by marketing that connects ready and willing buyers with a sales team. Improving demand generation entails a chain of processes laced with marketing lingo like respondents, lead profiles, bounce rates, open rates, and conversions. These universal terms, commonly utilized by marketing professionals, don’t signify the end of a campaign. Lead Management MORE >>

Properly used, you get bigger and stronger. Most likely your marketing and sales organizations are using a combination of SaaS and software applications that promise to meet your objective of bigger and better demand generation. Never before has marketing and sales been presented with such an array of productivity-enhancing opportunities. The side effect of all of this capability is that we are often unprepared to tap into the potential of our marketing systems. We get locked into a few features here and there. Radian6, Visible Technologies). Website analytics (e.g. Omniture, Coremetrics). MORE >>

Back in June 2008 when I wrote my blog and presentation titled The Mobile Internet Revolution is Here , there were some detractors who said that others had predicted that for years with little results to show. In that presentation, I applied the principles outlined in Malcom Gladwell’s The Tipping Point. The latest data indicates explosive growth over the past year. The Fierce Mobile article about a Quantcast report points to 148% growth in the mobile web usage in 2009. According to this source, mobile page views represent 1.3% of all web page views for North America. Are you ready? MORE >>

With the world’s attention on Vancouver, one thing is certain: people are posting, updating, tweeting, and blogging about it like no other Olympics before. NBC recently launched a pretty interesting way to take a snapshot of that real-time conversation. The Olympic Tracker aggregates tweets about live sporting events and Olympians and then overlays these conversations with images. Click on an image, and tweets clearly targeted by keyword are displayed to share live comments and links. The site even allows users to post directly to Twitter without ever leaving the site. Interactive MORE >>