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| | ACHIEVE MARKET LEADERSHIP
SEPTEMBER 27, 2010 Viewing Social Media Audits as a New Standard Practice
What is a social media audit and why should you implement - on at least an annual basis? social media audit is an examination of multiple factors of a social media marketing strategy implementation. The goal of the audit is to look inside and out to see if you can make adjustments and improvements in the effort to optimize your results. It’s basically showing up at the right time and right place.
| | ACHIEVE MARKET LEADERSHIP
AUGUST 17, 2010 Is Social Media Missing from Your Competitive Intelligence
Are you aware that the same technology that tells you your best friend from high school’s daughter lost a tooth can also provide highly actionable competitive insights? Yes, I’m talking about social media. Savvy organizations have long used competitive intelligence (CI) to understand their competitors’ strategies. This is different than knowing about how your competitors use social media.
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| | ACHIEVE MARKET LEADERSHIP
JANUARY 25, 2010 Mistaking a Habit for Brand Loyalty
These days, brands are looking for loyalty wherever they can find it. With consumers increasingly careful about spending, and even health insurance being seen by some as discretionary, brands need to hold onto as many customers as possible. Our recent work for a health care client suggests that what seem like automatic renewals may lull brands into a false sense of customer loyalty. Think about it.
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APRIL 7, 2010 Predicting Payoff of Channel Programs
How do you measure the success of stimulus spending? It’s an obvious question for the Government, and it’s one that channel marketing professionals should also pose when it comes to money spent for demand generation. The ugly truth is this – money you spend to boost channel sales often disappears into a black hole. Unfortunately, instead of boosting sales, it reaps just a meager blip.
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ACHIEVE MARKET LEADERSHIP Lead Profiling - Preparing your contact database for campaign segmentation
| WEDNESDAY, MARCH 3, 2010
As we continue looking at best practices in lead generation campaigns, it is important to understand how to segment your leads for campaign success. Developing a strategy and a process that prepares the database for easy campaign segmentation will simplify and streamline campaign list building. Assigning accurate profile data will enable your campaign to use relevant messages and influence and ultimately win prospects faster and easier. Some ways that Crimson has helped our clients ensure their leads are well-segmented include: Adding a self-qualification requirement to a web-to-lead form. MORE >>
ACHIEVE MARKET LEADERSHIP Lead Management Matters!
| THURSDAY, FEBRUARY 18, 2010
At Crimson, we have recently added a lead management practice , designed to help our clients with their prospect management challenges. Demand generation is the deliverable produced by marketing that connects ready and willing buyers with a sales team. Improving demand generation entails a chain of processes laced with marketing lingo like respondents, lead profiles, bounce rates, open rates, and conversions. These universal terms, commonly utilized by marketing professionals, don’t signify the end of a campaign. Lead Management MORE >>
ACHIEVE MARKET LEADERSHIP What do Marketing Systems and Steroids have in Common?
| WEDNESDAY, FEBRUARY 3, 2010
Properly used, you get bigger and stronger. Most likely your marketing and sales organizations are using a combination of SaaS and software applications that promise to meet your objective of bigger and better demand generation. Never before has marketing and sales been presented with such an array of productivity-enhancing opportunities. The side effect of all of this capability is that we are often unprepared to tap into the potential of our marketing systems. We get locked into a few features here and there. Radian6, Visible Technologies). Website analytics (e.g. Omniture, Coremetrics). MORE >>
ACHIEVE MARKET LEADERSHIP Mobile Internet Growth Validated
| MONDAY, JANUARY 11, 2010
Back in June 2008 when I wrote my blog and presentation titled The Mobile Internet Revolution is Here , there were some detractors who said that others had predicted that for years with little results to show. In that presentation, I applied the principles outlined in Malcom Gladwell’s The Tipping Point. The latest data indicates explosive growth over the past year. The Fierce Mobile article about a Quantcast report points to 148% growth in the mobile web usage in 2009. According to this source, mobile page views represent 1.3% of all web page views for North America. Are you ready? MORE >>
ACHIEVE MARKET LEADERSHIP Tapping the Olympics’ Social Media Pulse
| WEDNESDAY, FEBRUARY 24, 2010
With the world’s attention on Vancouver, one thing is certain: people are posting, updating, tweeting, and blogging about it like no other Olympics before. NBC recently launched a pretty interesting way to take a snapshot of that real-time conversation. The Olympic Tracker aggregates tweets about live sporting events and Olympians and then overlays these conversations with images. Click on an image, and tweets clearly targeted by keyword are displayed to share live comments and links. The site even allows users to post directly to Twitter without ever leaving the site. Interactive MORE >>
- Sales & Channel Lead Integration - Enabling cross-channel selling with integrated lead management ACHIEVE MARKET LEADERSHIP | THURSDAY, MARCH 25, 2010
- Evaluation Factors: Identifying and weighting factors for your channel program ACHIEVE MARKET LEADERSHIP | FRIDAY, APRIL 23, 2010
- Using Analytics: Statistical program modeling “unpacks” economic impact of tradeoffs ACHIEVE MARKET LEADERSHIP | FRIDAY, APRIL 30, 2010
- What Crimson Has Learned: Lessons from channel program modeling by our clients ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MAY 12, 2010
- State of Collaboration: Return to Essentials ACHIEVE MARKET LEADERSHIP | THURSDAY, MAY 20, 2010
- Art & Science of a Successful Product Launch, Part 2 ACHIEVE MARKET LEADERSHIP | FRIDAY, JULY 23, 2010
- Art & Science of a Successful Product Launch ACHIEVE MARKET LEADERSHIP | TUESDAY, AUGUST 3, 2010
- High-Value Engagement, Connecting with the CIO Audience ACHIEVE MARKET LEADERSHIP | THURSDAY, AUGUST 19, 2010
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