Sat.Feb 25, 2012 - Fri.Mar 02, 2012

Trending Sources

Social Media ROI: Check Before You Start


An army of social media thinkers has deemed it useful to redefine ROI. In 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.]. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROI

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The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice

Tony Zambito

© All Rights Reserved Kenny Madden. This is part 3 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . For B2B, it has been harder to translate B2C research dynamics into ways that would make the psychology of B2B buyers more readily understood.  Psychology of Buyer Choice.

Punterest: It’s kind of like pins, only funnier.

grow - Practical Marketing Solutions

My friend Reza Malayeri likes my sense of humor. He’s the only one, really. So I’ve created a new app for him and I’m debuting it today. Punterest. The place where everybody can pin their puns! Like this: humor Pinterest pinterest reza malayeri social media puns

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Why Now Is The Time To Build Your Personal Brand

B2B Marketing Insider

Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands. But as trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the employee-brand. Layoffs. Downsizing. Rightsizing.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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B2B Lead-Gen: Top tactics for a crisis-proof strategy

B2B Lead Generation Blog

Tweet Do you remember the fire drills at school? The alarm went off, students got excited, and teachers marched them to the exits. They were a test of the schools evacuation plan — a calm, orderly process to follow should an emergency strike. ? Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. asks Doyle. Click to enlarge.

Five Ways to “Get Real” With B-to-B Social Media


Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA).    In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions.  But the B-to-B marketers I talk to still sound confused.  What should I be doing,” they ask.  What’s really worth my time?” What you want to do is get out of the hype, get real, and get results.  Here’s a simple plan of attack. First, get busy on LinkedIn.

Sales Management & The Impact of Social Media

Your Sales Management Guru

Sales Management and the Impact of Social Media. Ken Thoreson. While in the process of writing a future magazine column on the future of sales and social media I interviewed three people and posed several questions in order to get their view points.  I thought for this week’s blog I would also introduce you to my current thinking and I would really enjoy hearing your thoughts on the direction of sales and the use of social media. In the traditional sense of a new product introduction, social media is moving through various stages. This is exactly what I believe is the direction we will move.

Lead Scores Too High? Maybe They Need An Expiration Date.

The Point

In the early stages of a recent client engagement, it became apparent that the schema already in place to determine and assign lead scores was, well: broken. The most glaring symptom was the absurdly high scores: hundreds of contacts had lead scores of more than 1,000, even though the supposed threshold for a sales-ready lead was a mere 100 points. attends Webinar, VP-level title or above).

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

44+ Mobile Marketing Statistics for the B2B Internet Marketer

KoMarketing Associates

Should B2B marketers be focused on a mobile marketing initiative? We don’t get that question as much as we should. suspect part of that reason is the ever growing list of marketing responsibilities are clients have on their plate, satisfying short and long-term marketing goals. There is just not enough time in the day to map out this strategy. Still not sold on these development? 2012 U.S.

The Quantum Mechanics of Blogger Outreach


Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. All at once. One missing engagement ring.

Google Food. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy   Maxwell  is a guy who loves his work, family and a good challenge. See more of his cartoons at growtoons

Why Your CMO Doesn’t Like You

It's All About Revenue

by Jesse Noyes | Tweet this A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me?”. Marketers might blame it on a clash of personalities or a personal grudge. But often personality isn’t the problem; it’s performance. And marketers can address these issues head on. Stick to the Strategy.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

The One Chart Every Marketer Needs To Understand

B2B Marketing Insider

Last year I announced that  change was coming to B2B Marketing  and urged marketers to get ready… Earlier this week I wrote about the decline of trust in traditional news media, CEOs and government officials and the corresponding  rise of the employee-brand. Remember those numbers: 40-50%. This week, Mark J. Henry Blodget’s prediction was actually conservative. Lessons for Marketers.

The Rise of the Employee Brand

Blue Focus Marketing

While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands.  However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged communities from inside out.  These wise businesses are starting to understand that they need to operationalize their social media functions internally. 

3 Networking Tips with LinkedIn Groups for Business

Writing on the Web

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the working world. Academics (9% of all users).

Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Visit [link] to learn more.

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Are you on your customer’s A-List?

grow - Practical Marketing Solutions

By Contributing {grow} Columnist “Social Steve” Goldner. Good Golly Miss Molly.  I’ve been busy.  Between work overload, family health issues, running with the kids schedule and just the general day to day hectic world, I‘ve had no time to be social.  But I am sure it is very different for you. Right! You have to stay connected with the people that matter the most. No matter what.

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Use a Name Badge as a Personal Branding Tool

Fearless Competitor

Let’s say you are going to a big tradeshow like Dreamforce. What’s the first thing each person looks at? Your name badge. So do you want a “Hello, My Name Is ” name badge, so do you want to be unique? vote for unique. So go out and buy yourself a name tag like this one. Marketing Find New Customers Mad Marketing TV

17 (of the) Best Email Marketing Guides of 2011


As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day. Email and social media play well together. How can marketers determine the best frequency for their email campaigns?

Is Focusing On Your Audience Getting In Your Way?

Digital B2B Marketing

Of course not! As B2B marketers, focusing on your audience is absolutely critical. However, you must look forward, at where your audience will be. Research and observation tell you where your audience has been and what they have been interested in. But what will they be interested in and using in 6, 12 or 24 months? B2B buyers won’t read content on their smartphones. Who cares if they are!

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

ComScore Data Illustrates But Also Obfuscates

Paul Gillin

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. Here are some thoughts on what the numbers indicate and what they hide. It does that very well. New data from research firm ComScore Inc. That about sums up my experience.

Your Guide to Creating a World Class Program | How to Find New Customers

Fearless Competitor

This white paper can be obtained for free at our newly simplified home page at Find New Customers. “ For all the hype and talk surrounding the demand generation movement, there still hasn’t been that one piece that puts everything together for marketers. How to Find New Customers IS that whitepaper — making it a Must Read. Craig Rosenberg, the Funnelholic,

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Best Cool SEO Tools of 2011


SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity. The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. Need to analyze the optimization status of an existing website? Identify promising keywords? Google (and Yahoo!)

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Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages

WindMill Networking

LinkedIn Company Pages  are actually a combination of a number of different modules that are rarely maximized by businesses.  In order to better understand how your sales and marketing team can best maximize this multi-functional part of LinkedIn , it’s important to understand exactly what the Companies functionality offers. The careers page within a company’s page notes job openings. LinkedIn

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

The Monkees, Davy Jones, and Good Marketing/Content Strategy


The passing of Davy Jones on February 29, 2012 has given me some time to reflect on the phenomenon on what the Monkees were at the time, and the role of marketing played in turning actors to beloved and still well-known musicians to this day.  Although not in the rock and roll hall of fame, if you ask someone today who grew up in the 60s to name famous rock groups of the 60s, more than likely, you’ll hear Beatles, Rolling Stones, Beach Boys, and Monkees. Only Mike Nesmith had any real musical talent from a playing standpoint.  The show was very successful although lasted only 2 years (66-68). 

The World’s Simplest Overview of BtoB Lead Nurturing

Fearless Competitor

Lead scoring-nurturing. View more webinars from Find New Customers, Inc. Presented by the B2B lead generation and global marketing company Find New Customers. Marketing lead-nurturing

Why You’re Going to Buy More Google AdWords [Chart]

It's All About Revenue

by Egan Cheung | Tweet this For those that were not already acutely aware, when Google introduced personal search last October, they also encrypted all search terms when concurrently logged into any of their services (Gmail being the obvious one that most people leave logged on, with Google+ the fastest growing). Our logs are showing that this is affecting more than 26% of our searches and growing.

Why Content Marketing (as a term) Is All the Rage

Junta 42

NOTE: There have been a few articles recently (one on content marketing hype and one on the term  ”content marketing” in particular) that motivated me to write this post. In the Beginning, It Wasn’t Content Marketing. Back in 2001, I started selling content marketing services as part of Penton Media ’s custom media division. Selling Content. But we persevered. More will come.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.