| | | Achieve Market Leadership | | | | 7 articles |
| Page 1 of 1 | Previous | Next | ACHIEVE MARKET LEADERSHIP FEBRUARY 28, 2013  4 Reasons Why Google+ is a Killer B2B Social Media Platform My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. But you know what? Number of Active Users. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. | ACHIEVE MARKET LEADERSHIP MARCH 22, 2013  Marketers, Give Your Salespeople the Info They Need to Succeed In his new book To Sell is Human , Daniel Pink talks about information asymmetry in the sales process. He points out that the reason people have historically distrusted salespeople is because salespeople had all the information and the buyer had none. Thus the term caveat emptor (let the buyer beware). . Mr. Pink contends that we are now in the age of information symmetry. How Marketing Must Help. | | | | | |
| ACHIEVE MARKET LEADERSHIP FEBRUARY 19, 2013  5 Steps to Humanize Your Brand Humanizing your brand builds brand/customer loyalty by allowing you to create an emotional connection with your customers. We recently ran across an article with these 5 steps to help guide you in the process: Have a plan. Know thyself. Create brand ambassadors and evangelists. Don’t forget your netiquette. Hire for humanization. Check out the article in it’s entirety here. | ACHIEVE MARKET LEADERSHIP FEBRUARY 5, 2013  What Not to Do With Your Online Presence in 2013 With 2013 well underway, are you staying ontrack with your online presence? . We recently ran across this good reminder list from Marketing Profs of do’s and don’ts for your online marketing activities. Here are just a few: Don’t: Substitute a social media page for a website. Do: Get a professional website. Don’t: Build a “flashy” mobile website. Interactive | ACHIEVE MARKET LEADERSHIP JANUARY 16, 2013  CMOs Must Know Big Data and Digital Marketing I just read an interesting Forbes article which talks about the most sought after marketers are those who enhance their skills with the knowledge of Big Data and Digital Marketing. Today’s game has been transformed. Where consumers were annonomous previously, marketing now targets individual consumers whose behaviors and preferences can be known and predicted. Other Interesting Topics | ACHIEVE MARKET LEADERSHIP MARCH 5, 2013  Five Tips for Using LinkedIn Groups Effectively Are you taking advantage of LinkedIn Groups? We recently ran across an article that gives these helpful 5 tips for doing so effectively. Don’t be a party crasher. Don’t join too many groups. Use the “Share” feature to post to multiple groups. Join groups for your target market. Ask questions systematically: polls. Other Interesting Topics Product Marketing | | | | | | | |
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ACHIEVE MARKET LEADERSHIP | THURSDAY, FEBRUARY 14, 2013  How to Size Images on Social Media
We recently ran across this awesome cheat sheet of image sizing for social media that is sure to make your life– or at least your graphic designer’s life much easier. LunaMetrics has compiled this handy guide of specs to optimize your images from the top social media platforms such as Facebook, Twitter, Google+ and YouTube. This is a keeper for sure! View the cheat sheet/infographic here. Interactive MORE >>
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