Tue.Mar 15, 2011

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Why Social Media Blogging is Corrupt

grow - Practical Marketing Solutions

I met a young blogger the other day who reported to me that one of his posts had been used in the promotional newsletter of one of the A-List bloggers, in fact probably the most famous blogger around. He was thrilled and hopeful that this fella’s vast audience might find their way to his own blog. “Did he ask you if he could use your content?&# I asked. “No.&#.

The Dangerous Allure of Speed in Social Media


I’m not exactly sure where companies got the idea that social media is a quick fix. Pay for a bunch of followers and BAM! you’re rich! Sure, there are ways to shortcut social media by basically paying for numbers (followers, fans, traffic). There is a dangerous allure in the empty promise of speed in social media. Talk about a total waste of money. But people (customers) are not stupid.

Thank you, Marketo and Jill

Fearless Competitor

Thanks so much, Marketo and Jill. A new business has to start somewhere. The B2B generation company Find New Customers started when. Marketo approved the writing of the remarkable sales lead generation white paper entitled How to Find New Customers. The incomparable Jill Konrath of Selling to Big Companies edited it for me. 2011 is shaping up to be the best year ever at Find New Customers.

7 Signs You’re A Social Media Diva

B2B Marketing Insider

You know you’ve seen it. Like rock stars, actors, or sports stars, chillin’ in the VIP section of that exclusive club, getting comp’d bottles of the priciest vodka and champagne. They are roped off from us mere mortals and surrounded by an entourage of beautiful people. You know they exist. And you struggle with whether you want what they have. Social Media Equity. Social Media

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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The Big O – Outcome Selling

The ROI Guy

Today’s buyer is more empowered, skeptical and frugal than ever before, providing a greater than ever challenge to sales professionals, and shaking the very foundations of traditional selling models. At Alinean, we have coined this new B2B challenge as Frugalnomics, indicated by: 1. Commodity sales professionals are being disinter-mediated. Fight Frugalnomics with Outcome Selling?

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The Invisible Sales Rep

Fearless Competitor

(Editors note: This post originally ran in the B2BSalesLounge.com, which I used to write for a client. But it was so popular and had so many great comments, that I also wish to run it here.). I found this post at Miles Austin’s great blog Fill the Funnel. To read the original post, please visit: The Invisible Sales Rep. We thank Miles for giving us permission to reuse his great post.

7 Steps to Visualizing B2B Social Media Data

Social Media B2B

Once B2B companies start creating social profiles and interacting with customers and prospects online, they start accumulating data. It is easy to aggregate data into spreadsheets to present to your team or to your boss, but for many people data can be more easily understood and remembered if it is presented visually. And I don’t mean just creating pie charts and colored graphs using excel data, but transforming the data into a visual story. Determine the Story You Want to Tell. Before you even start looking at your data, you need to plan the story. What is the Context of the Story.

How to Deal with Key Content Marketing Challenges

Fearless Competitor

Marketo posted this to their great blog and it was very, very popular. Content marketing is a b2b marketing imperative and this video by Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers is outstanding. Hope you enjoy it. Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is one of few lead generation companies in New York. Quality sales leads matter. contact-form].

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

MA Monday San Francisco and Other Cities


The next Marketing Automation Monday will be in San Francisco on March 21st. It is organized by Daniel Kuperman and hosted by Brighttalk (501 Folsom Street). It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics. Register for Marketing Automation Monday in San Francisco, March 21 @ 6pm. In addition to the topics, there is lots of opportunity to exchange best practices and to connect with like-minded Marketing Automation enthusiasts. Why should the Bay Area have all the fun?

Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

What type of online marketing just pisses people off? In part one, I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets' ire

7 Keys to Successful Lead Nurturing

Fearless Competitor

Lead nurturing is the process of sharing valuable content (to them) with prospective customers until they are ready to buy and trust you. The B2B experts at the Aprimo Marketing Summit discussed this extensively. According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead. Our new cheat sheet on B2B lead nurturing 7 Keys to Successful Lead Nurturing is officially released. If your company is embarking on a lead nurturing program in 2011, it’s a “Must Have.&# It’s bold, beautiful and short.

Marketing segmentation and the game of averages


Image by enriqueburgosgarcia via Flickr. by Aaron Kim. A Hunch Blog post from last week ( "You've got mail: What your email domain says about you" ) made some noise around the net, courtesy of Gizmodo , swissmiss , and hundreds of tweets and retweets, most likely by Gmail users, who are depicted very favorably compared to Yahoo!, Hotmail and poor AOL users. Internet Marketing E-mail Market segmen

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Non-Profits Use Twitter to Generate Awareness for their Cause.


Are you policing your domain from spammers?


Image via Wikipedia. Do you know whether your Web site has been attacked by search spammers? Is it possible that you have been infiltrated by someone out fr their own gain at your expense? How would you know it is happening and what would you do about it? If you understand all about Web server security and how to protect your Web site. move on. Organic Search organic search seo

Top Tactics in B2B Inbound Marketing

Client Bridge

Inbound marketing is growing in B2B companies. From MarketingSherpa, some of the top insights from their 2011 B2B Marketing Benchmark Report. There is no one-size-fits-all solution, but certain tactics are commonly reported as effective. Search Engine Optimization (SEO) Most effective tactic : On-page content optimization. Vital to an inbound strategy. Ties directly to SEO. View Original Article

Sales Management Thought Leadership: The “Linchpin” for Business Growth

Your Sales Management Guru

From Webster’s dictionary: Linchpin: “ something that serves to hold together the elements of a situation”. The reason I focus on the role of sales leadership and management is I have found where there is strong sales management there are high performing sales teams, revenue and profit goals are exceeded and organizational culture is robust. This week you have a unique opportunity to move your career ahead and have an impact on your 2011 objectives. This Wednesday the 16 th , you are invited to a terrific event: The Changing Face of Professional SALES Leadership. Wednesday March 16th.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What Traits Should Inside Sales Managers And Employees Share?

Sales Prospecting Perspectives

As I think back on the variety of managers I’ve worked with over the years, I began to realize that there really wasn’t much of a consistent theme in terms of specific traits they all possessed. Some were decent motivators with terrible interpersonal skills. Some had great interpersonal skills but had no spine when it came time to fight for their people. Though there was a pretty wide range, I tried my best to pull out the things that helped to contribute to both my motivation as well as my happiness.

Attributes of a Thought Leader

Client Bridge

As social media grows, research shows that trust in “credentialed experts” and “company technical specialists” is rising. There's a hunger for thought leadership in social media. These leaders must be well-rounded enough to be comfortable in a number of arenas. From Chris Koch, here are some key characteristics of a thought leader. Relevant Experience - A leader must have experience that sounds relevant to the target audience. He or she can't be seen as peer however. Presence - Hard to define, but you know it when you see it. Able to make others receptive.

Savvy Toolkit: The 2011 CMO’s Guide to the Social Landscape

Savvy B2B Marketing

Are you trying to navigate all of the social media channels and are wondering which are best for your company and objectives? One of my favorite resources has been The CMO’s Guide to the Social Landscape , which has just been updated. This one-page PDF that you through the primary social networks and the offers a quick look at which ones are best suited for certain objectives: Customer communication. Brand expose. Traffic to your website. This is a PDF to bookmark or print


Business Investments that Pay Off

Client Bridge

From Entrepreneur magazine, here are ten of the top investments in which business owners can get the best return for their money. Publicity Prior to opening a bakery called Cinnaholic, the owner launched a blog chronicling the details and challenges surrounding the process of opening. This led to coverage in popular regional publications, and the opening was a huge success. Customer Research Before launching the online scrubs and medical uniforms retailer Scrubadoo.com, the owner used online-survey services to poll healthcare professionals about their preferences. View Original Article

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Live From SXSWi: Social Capital & The Hunt For The Magic Metric

It's All About Revenue

by Jesse Noyes | Tweet this. If marketers know one thing it’s that social media is huge. But when it comes to measuring impact and influence, most companies are awaiting a magic metric. That was the takeaway from the panel “Social Capital: The Billion Dollar Digital Future,” which took place yesterday at South By Southwest Interactive. The trouble is there’s no standard for defining influence.

3 Strategies to Get More Sales Referrals With LinkedIn


This is a guest blog post written by Patrick O'Malley, former VP of operations for Google's top competitor and a LinkedIn expert. During the second session of Jill Konrath's Sales Productivity Summit , he'll show you that the real power in LinkedIn is in using clever search techniques. Are you looking for new ways to get referrals from your best clients? Want to save time for both of you? o HP.

Self-efficacy: Motivating Your B2B Audience to Buy

B2B Ideas @ Work

As both a B2B marketer and behavioral scientist, I am constantly examining individuals’ buying behavior to determine what motivates them to make purchasing decisions. Thus, while reviewing Social Cognitive Theory and what it can teach us about human behavior, I knew it was something I had to discuss. Self-efficacy. Self-efficacy in B2B. Perhaps they think the product is too expensive?

Leveraging the Pounce Strategy to Increase Sales


This is a blog post written by Mike Damphousse. Mike wears the dual hats of both CEO and CMO for Green Leads , a leader in inbound demand generation and techniques. Green Leads is a HubSpot customer. On March 24th at 2:00pm, I'll be joining Jill Konrath on her Sales Productivity Summit and presenting A Day in the Life of a Sales 2.0 Sales and Marketing Professional. Dial them ! Image: JohnGoode.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Staying Ahead of Google AdWords Ad Copy Best Practices


As Google pay-per-click space becomes more and more competitive and concentrated, Google has provided many ways for advertisers to have their ads stand out, especially if their competitors are dropping the ball. Are you utilizing these features? The majority of … Continue reading → The post Staying Ahead of Google AdWords Ad Copy Best Practices appeared first on Fathom. Paid Advertising/SEM/Display

The Future of Foursquare: Understanding Location-Based Marketing


At SXSW Interactive, Foursquare founder Dennis Crowley and Mashable founder Pete Cashmore took the stage for an interview about the future and evolution of location-based social network Foursquare. During the interview Crowley announced that the service was going to expand its venue API and is working to create a standard for venue identification numbers. version. Prompting People to Be Proactive.

Should you lose sleep over Google’s crackdown on content farms?

EMagine B2B Blog

Many believe – rightly or wrongly – that Google’s recent “Farmer” algorithm update was aimed at so-called “content farms”: websites that basically collect and post content developed by others, and provide backlinks to those donating sites. Assuming that was the primary goal, how successful it was is a matter of intensive analysis and debate; you [.]. B2B Web Strategy Search Engine Marketing