Tue.Mar 15, 2011

Trending Sources

Why Social Media Blogging is Corrupt

grow - Practical Marketing Solutions

I met a young blogger the other day who reported to me that one of his posts had been used in the promotional newsletter of one of the A-List bloggers, in fact probably the most famous blogger around. He was thrilled and hopeful that this fella’s vast audience might find their way to his own blog. “Did he ask you if he could use your content?&# I asked. “No.&#.

The Dangerous Allure of Speed in Social Media

Sazbean

I’m not exactly sure where companies got the idea that social media is a quick fix. Pay for a bunch of followers and BAM! you’re rich! Sure, there are ways to shortcut social media by basically paying for numbers (followers, fans, traffic). There is a dangerous allure in the empty promise of speed in social media. Talk about a total waste of money. But people (customers) are not stupid.

7 Signs You’re A Social Media Diva

B2B Marketing Insider

You know you’ve seen it. Like rock stars, actors, or sports stars, chillin’ in the VIP section of that exclusive club, getting comp’d bottles of the priciest vodka and champagne. They are roped off from us mere mortals and surrounded by an entourage of beautiful people. You know they exist. And you struggle with whether you want what they have. Read and enjoy –. Return the favor.

A Couple of Important Thing You May Have Missed

Fearless Competitor

7 Keys to Successful Lead Nurturing. is our new cheat sheet. No registration either. Point, click, click, done. How to Do Great Marketing with (Almost) No Money. is a special post I wrote for #smallbiz for another blog.  It explains how, even if you have a tiny marketing budget, you can still do great marketing. Click the title above to view. Filed under: Demand Generation. Demand Generation

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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7 Steps to Visualizing B2B Social Media Data

Social Media B2B

Once B2B companies start creating social profiles and interacting with customers and prospects online, they start accumulating data. It is easy to aggregate data into spreadsheets to present to your team or to your boss, but for many people data can be more easily understood and remembered if it is presented visually. And I don’t mean just creating pie charts and colored graphs using excel data, but transforming the data into a visual story. Determine the Story You Want to Tell. Before you even start looking at your data, you need to plan the story. What is the Context of the Story.

How to Deal with Key Content Marketing Challenges

Fearless Competitor

Marketo posted this to their great blog and it was very, very popular. Content marketing is a b2b marketing imperative and this video by Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers is outstanding. Hope you enjoy it. Jeff Ogden is President of  Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.&#   Find New Customers is one of few  lead generation companies in New York. Quality sales leads matter. contact-form].

MA Monday San Francisco and Other Cities

LeadSloth

The next Marketing Automation Monday will be in San Francisco on March 21st. It is organized by Daniel Kuperman and hosted by Brighttalk (501 Folsom Street). It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics. Register for Marketing Automation Monday in San Francisco, March 21 @ 6pm. In addition to the topics, there is lots of opportunity to exchange best practices and to connect with like-minded Marketing Automation enthusiasts. Why should the Bay Area have all the fun?

Thank you, Marketo and Jill

Fearless Competitor

Thanks so much, Marketo and Jill. A new business has to start somewhere. The B2B generation company Find New Customers started when. Marketo approved the writing of the remarkable sales lead generation white paper entitled How to Find New Customers. The incomparable Jill Konrath of Selling to Big Companies edited it for me. 2011 is shaping up to be the best year ever at Find New Customers.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

What type of online marketing just pisses people off? In part one, I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets' ire

Marketing segmentation and the game of averages

Biznology

Image by enriqueburgosgarcia via Flickr. by Aaron Kim. Hunch Blog post from last week ( "You've got mail: What your email domain says about you" ) made some noise around the net, courtesy of Gizmodo , swissmiss , and hundreds of tweets and retweets, most likely by Gmail users, who are depicted very favorably compared to Yahoo!, Hotmail and poor AOL users. Internet Marketing E-mail Market segment

7 Keys to Successful Lead Nurturing

Fearless Competitor

Lead nurturing is the process of sharing valuable content (to them) with prospective customers until they are ready to buy and trust you. The B2B experts at the Aprimo Marketing Summit discussed this extensively. According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead. Our new cheat sheet on B2B lead nurturing 7 Keys to Successful Lead Nurturing is officially released. If your company is embarking on a lead nurturing program in 2011, it’s a “Must Have.&# It’s bold, beautiful and short.

Are you policing your domain from spammers?

Biznology

Image via Wikipedia. Do you know whether your Web site has been attacked by search spammers? Is it possible that you have been infiltrated by someone out fr their own gain at your expense? How would you know it is happening and what would you do about it? If you understand all about Web server security and how to protect your Web site. move on. Organic Search organic search seo

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Non-Profits Use Twitter to Generate Awareness for their Cause.

Marketri

Top Tactics in B2B Inbound Marketing

Client Bridge

Inbound marketing is growing in B2B companies. From MarketingSherpa, some of the top insights from their 2011 B2B Marketing Benchmark Report. There is no one-size-fits-all solution, but certain tactics are commonly reported as effective. Search Engine Optimization (SEO) Most effective tactic : On-page content optimization. Vital to an inbound strategy. Ties directly to SEO. View Original Article

Live From SXSWi: Social Capital & The Hunt For The Magic Metric

It's All About Revenue

by Jesse Noyes | Tweet this. If marketers know one thing it’s that social media is huge. But when it comes to measuring impact and influence, most companies are awaiting a magic metric. That was the takeaway from the panel “Social Capital: The Billion Dollar Digital Future,” which took place yesterday at South By Southwest Interactive. The trouble is there’s no standard for defining influence.

Sales Management Thought Leadership: The “Linchpin” for Business Growth

Your Sales Management Guru

From Webster’s dictionary:  Linchpin: “ something that serves to hold together the elements of a situation”. The reason I focus on the role of sales leadership and management is I have found where there is strong sales management there are high performing sales teams, revenue and profit goals are exceeded and organizational culture is robust. This week you have a unique opportunity to  move your career ahead and have an impact on your 2011 objectives.  This Wednesday the 16 th , you are invited to a terrific event: The Changing Face of Professional SALES Leadership. Wednesday March 16th.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

What Traits Should Inside Sales Managers And Employees Share?

Sales Prospecting Perspectives

As I think back on the variety of managers I’ve worked with over the years, I began to realize that there really wasn’t much of a consistent theme in terms of specific traits they all possessed. Some were decent motivators with terrible interpersonal skills. Some had great interpersonal skills but had no spine when it came time to fight for their people. Though there was a pretty wide range, I tried my best to pull out the things that helped to contribute to both my motivation as well as my happiness.

Attributes of a Thought Leader

Client Bridge

As social media grows, research shows that trust in “credentialed experts” and “company technical specialists” is rising. There's a hunger for thought leadership in social media. These leaders must be well-rounded enough to be comfortable in a number of arenas. From Chris Koch, here are some key characteristics of a thought leader. Relevant Experience - A leader must have experience that sounds relevant to the target audience. He or she can't be seen as peer however. Presence - Hard to define, but you know it when you see it. Able to make others receptive.

Savvy Toolkit: The 2011 CMO’s Guide to the Social Landscape

Savvy B2B Marketing

Are you trying to navigate all of the social media channels and are wondering which are best for your company and objectives? One of my favorite resources has been The CMO’s Guide to the Social Landscape , which has just been updated. This one-page PDF that you through the primary social networks and the offers a quick look at which ones are best suited for certain objectives: Customer communication. Brand expose. Traffic to your website. This is a PDF to bookmark or print

SEO 2

Business Investments that Pay Off

Client Bridge

From Entrepreneur magazine, here are ten of the top investments in which business owners can get the best return for their money. Publicity Prior to opening a bakery called Cinnaholic, the owner launched a blog chronicling the details and challenges surrounding the process of opening. This led to coverage in popular regional publications, and the opening was a huge success. Customer Research Before launching the online scrubs and medical uniforms retailer Scrubadoo.com, the owner used online-survey services to poll healthcare professionals about their preferences. View Original Article

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

3 Reasons Why Every Lawyer and Legal Professional MUST Embrace Social Media

WindMill Networking

It’s been awhile since I last blogged about how lawyers can use LinkedIn.  As I just spoke on a UCLA Law School Alumni panel about the significance of social media for the legal profession, I thought it was a good time to summarize what I spoke on for all to hear who could not attend.  So why are social networking websites so important to the legal profession?  Period.  My own “A-ha!&#

Leveraging the Pounce Strategy to Increase Sales

Hubspot

This is a blog post written by Mike Damphousse. Mike wears the dual hats of both CEO and CMO for Green Leads , a leader in inbound demand generation and techniques. Green Leads is a HubSpot customer. On March 24th at 2:00pm, I'll be joining Jill Konrath on her Sales Productivity Summit and presenting A Day in the Life of a Sales 2.0 Sales and Marketing Professional. Dial them ! Image: JohnGoode.

Self-efficacy: Motivating Your B2B Audience to Buy

B2B Ideas @ Work

As both a B2B marketer and behavioral scientist, I am constantly examining individuals’ buying behavior to determine what motivates them to make purchasing decisions. Thus, while reviewing Social Cognitive Theory and what it can teach us about human behavior, I knew it was something I had to discuss. Self-efficacy. Self-efficacy in B2B. Perhaps they think the product is too expensive?

The Future of Foursquare: Understanding Location-Based Marketing

Hubspot

At SXSW Interactive, Foursquare founder Dennis Crowley and Mashable founder Pete Cashmore took the stage for an interview about the future and evolution of location-based social network Foursquare. During the interview Crowley announced that the service was going to expand its venue API and is working to create a standard for venue identification numbers. version. Prompting People to Be Proactive.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Staying Ahead of Google AdWords Ad Copy Best Practices

Fathom

As Google pay-per-click space becomes more and more competitive and concentrated, Google has provided many ways for advertisers to have their ads stand out, especially if their competitors are dropping the ball. Are you utilizing these features? The majority of … Continue reading → The post Staying Ahead of Google AdWords Ad Copy Best Practices appeared first on Fathom. Paid Advertising/SEM/Display

Gmail Releases Smart Folders, Email Marketers Be Aware

Hubspot

Gmail, Google's incredibly popular email service, is known for its ability to push the limits of the inbox. Labs Google continues to release interesting new features designed to help email users. It has improved filtering and helped us save time doing standard email-related tasks. Google is classifying bulk mail as "any kind of mass mailing (such as newsletters and promotional email)."

Should you lose sleep over Google’s crackdown on content farms?

EMagine B2B Blog

Many believe – rightly or wrongly – that Google’s recent “Farmer” algorithm update was aimed at so-called “content farms”:  websites that basically collect and post content developed by others, and provide backlinks to those donating sites.  Assuming that was the primary goal, how successful it was is a matter of intensive analysis and debate;  you [.]. B2B Web Strategy Search Engine Marketing

3 Strategies to Get More Sales Referrals With LinkedIn

Hubspot

This is a guest blog post written by Patrick O'Malley, former VP of operations for Google's top competitor and a LinkedIn expert. During the second session of Jill Konrath's Sales Productivity Summit , he'll show you that the real power in LinkedIn is in using clever search techniques. Are you looking for new ways to get referrals from your best clients? Want to save time for both of you?

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.