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| Page 1 of 3 | Previous | Next | ACHIEVE MARKET LEADERSHIP FEBRUARY 28, 2013 4 Reasons Why Google+ is a Killer B2B Social Media Platform My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. But you know what? Number of Active Users. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. | ACHIEVE MARKET LEADERSHIP NOVEMBER 10, 2011 6 Ways That Facebook is Better Than LinkedIn for B2B Marketing In my recent blog, originally published on Social Media B2B , I discussed how we work with many B2B clients who want to engage with their audience via social media. We often get the question about investment in LinkedIn vs. Facebook. You would think LinkedIn would be better for marketing to B2B customers. It’s designed for business. People use it only for business. On the surface, yes. Interactiv | | | | | | | ACHIEVE MARKET LEADERSHIP MAY 23, 2011 Why waste your money on B2B Social Media? Many B2B professionals are still skeptical. Janet, a senior exec at one of our B2B clients, recently said to me, “Social media just doesn’t feel like an important area of investment for us. We’re not selling to consumers, we’re selling to hardcore business people. think we’d be wasting our time and money.”. couldn’t blame her for being skeptical. But the concerns Janet expressed are real. | ACHIEVE MARKET LEADERSHIP DECEMBER 18, 2012 3 Potent Ways to Use Social Media in Sales I recently came across an article that offers a good quick overview of social selling. While it While it is aimed at individual reps and not companies, these 3 key elements are important: Mining. Connecting. Engaging. Check out the full article here. Interactive | ACHIEVE MARKET LEADERSHIP OCTOBER 19, 2012 The 6 A’s of Marketing Performance Management Does your marketing organization make the grade? . MarketingProfs recently published an infographic demonstrating the 6 best-practice competencies that today’s “A” marketers have mastered: alignment. accountability. analytics. automation. alliances. assessment. To read the full article, click here. Other Interesting Topics | ACHIEVE MARKET LEADERSHIP DECEMBER 21, 2011 We Are All Mobile By Judy Hopelain and Jim Lightsey. Jim and Judy recently led a panel discussion at the Silicon Valley chapter of the American Marketing Association on Mobile Marketing. Panelists included Beth Murphy, CMO of mobile-first site HotelTonight, Robyn Yoslow, Digital Strategist at Seagate Technologies, and Stephen Andrews, Director of Sales and Marketing at The Creative App Company. | | | | | | | | | -
ACHIEVE MARKET LEADERSHIP | THURSDAY, DECEMBER 13, 2012 100 Fascinating Social Media Statistics and Figures From 2012 We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. 625,000 new users on Google+ every day. Facebook monthly active users now total nearly 850 million . 56 percent of customer tweets to companies are being ignored. Check out all 100 facinating statistics here. Interactive MORE >> -
ACHIEVE MARKET LEADERSHIP | FRIDAY, SEPTEMBER 7, 2012 The Best and Worst Times to Post on Social Media We recently discovered this infographic illustrating the best and worst times for your social media networking–based on internet users on a whole. Does your engagement align with this chart or do your analytics (assuming you’re tracking) say differently? Check out the full article here. Interactive MORE >> -
72 Fascinating Social Media Marketing Facts and Statistics for 2012 Great article with some really interesting (and yes, even facinating) facts and statistics on interactive marketing… #5. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). and yet… #45. Just 16% of b2b marketers are producing mobile-specific content as part of their content marketing efforts. Check out all 72 facts here. Interactive MORE >> -
ACHIEVE MARKET LEADERSHIP | THURSDAY, APRIL 19, 2012 Marketing Automation Must-Dos Many marketers have turned to marketing automation to help achieve loftier goals while still being down a player or two. We found an interesting article with 5 tips on kicking your demand generation into gear: Build a welcome campaign. Automate your webinars. Run a lead-scoring program. Send Sales website visitor reports. Run a data-cleansing program. Read the article in full here. Lead Management Other Interesting Topics MORE >> -
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, OCTOBER 7, 2009 Social CRM and You Social CRM is coming and has potential to completely change the insights and influence you can have on the success of your company, products and brands. Oh, and your personal success as well (assuming it’s tied to the success of your company, products and/or brand). The best article I’ve read so far on this topic ( “Using social software to reinvent the customer relationship ), provides a lot more detail on what the future might look like. ll provide you with my opinions, mixed in with some conclusions from the article. SCRM can be thought of as a better way to manage a community. MORE >>
- Online Advertising Passes TV Advertising in UK ACHIEVE MARKET LEADERSHIP | THURSDAY, OCTOBER 29, 2009
- YouTube for B2B Marketing – Really? ACHIEVE MARKET LEADERSHIP | MONDAY, FEBRUARY 28, 2011
- For Social Media Buy-in, Lead with the “Why” ACHIEVE MARKET LEADERSHIP | WEDNESDAY, OCTOBER 10, 2012
- 5 Ways to Increase Traffic and Sales with Blogging ACHIEVE MARKET LEADERSHIP | FRIDAY, SEPTEMBER 21, 2012
- How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate ACHIEVE MARKET LEADERSHIP | FRIDAY, SEPTEMBER 7, 2012
- Emerging Social Media Trends In 2012 ACHIEVE MARKET LEADERSHIP | MONDAY, AUGUST 20, 2012
- Six Email Marketing Mistakes to Avoid ACHIEVE MARKET LEADERSHIP | FRIDAY, AUGUST 17, 2012
- Steps Social Media Can Take to Become Social CRM ACHIEVE MARKET LEADERSHIP | FRIDAY, APRIL 20, 2012
- Quit Fooling Yourself! ACHIEVE MARKET LEADERSHIP | TUESDAY, AUGUST 23, 2011
- Gamer 2.0 - Exploring the use of Gaming, Community and Social Media ACHIEVE MARKET LEADERSHIP | WEDNESDAY, SEPTEMBER 2, 2009
- The Importance of Ratings & Reviews in an Augmented Reality ACHIEVE MARKET LEADERSHIP | TUESDAY, OCTOBER 20, 2009
- The Social Web, Taking it Personally ACHIEVE MARKET LEADERSHIP | WEDNESDAY, NOVEMBER 11, 2009
- Is Social Media Missing from Your Competitive Intelligence ACHIEVE MARKET LEADERSHIP | TUESDAY, AUGUST 17, 2010
- Viewing Social Media Audits as a New Standard Practice ACHIEVE MARKET LEADERSHIP | MONDAY, SEPTEMBER 27, 2010
- Three Ways to Fail at Solutions Marketing ACHIEVE MARKET LEADERSHIP | WEDNESDAY, APRIL 13, 2011
- Marketers, Give Your Salespeople the Info They Need to Succeed ACHIEVE MARKET LEADERSHIP | FRIDAY, MARCH 22, 2013
- Humor Me! Lighten Up Your B2B Marketing and Get Results ACHIEVE MARKET LEADERSHIP | FRIDAY, DECEMBER 14, 2012
- 5 social media mistakes to avoid in the New Year ACHIEVE MARKET LEADERSHIP | WEDNESDAY, DECEMBER 12, 2012
- How to Triple Your YouTube Video Views With Facebook ACHIEVE MARKET LEADERSHIP | WEDNESDAY, DECEMBER 5, 2012
- Mobile Drives Adoption Of Social Media In 2012 ACHIEVE MARKET LEADERSHIP | MONDAY, DECEMBER 3, 2012
- Driving Direct Sales with Social Media ACHIEVE MARKET LEADERSHIP | FRIDAY, NOVEMBER 30, 2012
- Inbound Marketing in Six Steps ACHIEVE MARKET LEADERSHIP | FRIDAY, NOVEMBER 16, 2012
- Nine Surefire Ways to Make Your Blog Fail ACHIEVE MARKET LEADERSHIP | THURSDAY, NOVEMBER 8, 2012
- 5 Ways to Use B2B Social Media to Improve Content Sharing ACHIEVE MARKET LEADERSHIP | WEDNESDAY, SEPTEMBER 5, 2012
- Content Marketing in a Blink (Infographic) ACHIEVE MARKET LEADERSHIP | FRIDAY, AUGUST 31, 2012
- The Pros and Cons of In-House Marketing Mix Analysis ACHIEVE MARKET LEADERSHIP | WEDNESDAY, AUGUST 22, 2012
- 15 Common Mistakes In Social Media Marketing ACHIEVE MARKET LEADERSHIP | FRIDAY, AUGUST 17, 2012
- True Colors: What You Brand Colors Say About Your Business ACHIEVE MARKET LEADERSHIP | FRIDAY, JULY 6, 2012
- A Look At Inbound Marketing ACHIEVE MARKET LEADERSHIP | THURSDAY, APRIL 19, 2012
- Building a Content Marketing Strategy ACHIEVE MARKET LEADERSHIP | THURSDAY, APRIL 12, 2012
- Mobile Marketing Trends ACHIEVE MARKET LEADERSHIP | THURSDAY, APRIL 5, 2012
- The Social Media Networking Marathon ACHIEVE MARKET LEADERSHIP | THURSDAY, MARCH 29, 2012
- Why Google+ Matters to Business ACHIEVE MARKET LEADERSHIP | MONDAY, MARCH 26, 2012
- Fueling a Collaborative Revenue Engine Is Key ACHIEVE MARKET LEADERSHIP | THURSDAY, MARCH 22, 2012
- Mistaking a Habit for Brand Loyalty ACHIEVE MARKET LEADERSHIP | MONDAY, JANUARY 25, 2010
- Your Cloud Solution Won’t Sell Here ACHIEVE MARKET LEADERSHIP | FRIDAY, MAY 6, 2011
- 5 Steps to Humanize Your Brand ACHIEVE MARKET LEADERSHIP | TUESDAY, FEBRUARY 19, 2013
- What Not to Do With Your Online Presence in 2013 ACHIEVE MARKET LEADERSHIP | TUESDAY, FEBRUARY 5, 2013
- CMOs Must Know Big Data and Digital Marketing ACHIEVE MARKET LEADERSHIP | WEDNESDAY, JANUARY 16, 2013
- Act Like a Local: How to Sell in Emerging Markets ACHIEVE MARKET LEADERSHIP | MONDAY, DECEMBER 17, 2012
- The New SEO Rules in a Content Marketing World ACHIEVE MARKET LEADERSHIP | MONDAY, DECEMBER 10, 2012
- B2B Content Marketing: Adoption Surging, but Objectives Are Shifting ACHIEVE MARKET LEADERSHIP | THURSDAY, DECEMBER 6, 2012
- `A Trillion-Dollar Transfer Of Wealth Is About To Hit Silicon Valley’ ACHIEVE MARKET LEADERSHIP | WEDNESDAY, NOVEMBER 28, 2012
- Content Marketing The #1 Driver Of Leads For B2B Marketers ACHIEVE MARKET LEADERSHIP | THURSDAY, OCTOBER 18, 2012
- Five Tips to Rev Up Your Content Marketing ACHIEVE MARKET LEADERSHIP | TUESDAY, OCTOBER 16, 2012
- Creating Marketing ‘So Good it Feels Like Service’ ACHIEVE MARKET LEADERSHIP | THURSDAY, OCTOBER 11, 2012
- The 10 Twitter Commandments ACHIEVE MARKET LEADERSHIP | THURSDAY, SEPTEMBER 20, 2012
- Ten Ways To Be Retweetable ACHIEVE MARKET LEADERSHIP | TUESDAY, SEPTEMBER 11, 2012
- Five Ways to Engage Twitter Followers ACHIEVE MARKET LEADERSHIP | MONDAY, AUGUST 27, 2012
- 10 Reasons Why Your Social Media Marketing Efforts Aren’t Working ACHIEVE MARKET LEADERSHIP | THURSDAY, AUGUST 23, 2012
- Why You Should Integrate Online Marketing and Direct Mail ACHIEVE MARKET LEADERSHIP | THURSDAY, AUGUST 9, 2012
- The Evolution of Business Video ACHIEVE MARKET LEADERSHIP | THURSDAY, AUGUST 9, 2012
- The Death Of SEO: The Rise of Social, PR, And Real Content ACHIEVE MARKET LEADERSHIP | FRIDAY, JULY 27, 2012
- 5 Insights into Global Social Media in 2012 ACHIEVE MARKET LEADERSHIP | WEDNESDAY, JULY 25, 2012
- 5 Rules For Marketing In The Age Of Discovery ACHIEVE MARKET LEADERSHIP | MONDAY, JULY 23, 2012
- CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice ACHIEVE MARKET LEADERSHIP | MONDAY, JULY 16, 2012
- 3 Steps for Social Selling ACHIEVE MARKET LEADERSHIP | MONDAY, JULY 16, 2012
- 7 Tremendous Ways To Promote Your Content On LinkedIn ACHIEVE MARKET LEADERSHIP | FRIDAY, JULY 13, 2012
- Essential Social Media Cheat Sheets ACHIEVE MARKET LEADERSHIP | THURSDAY, JULY 12, 2012
- Making the Case for Google+ ACHIEVE MARKET LEADERSHIP | THURSDAY, JULY 12, 2012
- The 3 Essential Elements Of Successful Content Marketing ACHIEVE MARKET LEADERSHIP | FRIDAY, JULY 6, 2012
- 10 Marketing Pairings That Go Together Like a Steamy Summer Romance ACHIEVE MARKET LEADERSHIP | TUESDAY, JULY 3, 2012
- The Forgotten SEO Strategy: Targeting Striking Distance Keywords ACHIEVE MARKET LEADERSHIP | WEDNESDAY, JUNE 27, 2012
- Why Tech-Savvy CMOs Will Be Powerful Figures By 2017 ACHIEVE MARKET LEADERSHIP | MONDAY, JUNE 25, 2012
- Are Facebook Promoted Posts Less Effective Than Ads? ACHIEVE MARKET LEADERSHIP | THURSDAY, JUNE 21, 2012
- CMOs of Cisco, Adobe, and SAP Discuss Leading a Social Transformation. and a Few Surprises ACHIEVE MARKET LEADERSHIP | WEDNESDAY, JUNE 20, 2012
- CMOs Facing Extinction? ACHIEVE MARKET LEADERSHIP | TUESDAY, JUNE 19, 2012
- What Makes a News Tweet Popular ACHIEVE MARKET LEADERSHIP | MONDAY, JUNE 18, 2012
- Defending H-P in Age of Tablets ACHIEVE MARKET LEADERSHIP | TUESDAY, JUNE 12, 2012
- What Makes A Successful Social Executive? ACHIEVE MARKET LEADERSHIP | WEDNESDAY, JUNE 6, 2012
- Monetizing Mobile, More Than Just Waiting For Ad Dollars ACHIEVE MARKET LEADERSHIP | WEDNESDAY, JUNE 6, 2012
- The 10 Biggest Social Media Lies ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MAY 30, 2012
- Huge Metrics Edge with Google Analytics Social Reports ACHIEVE MARKET LEADERSHIP | FRIDAY, MAY 25, 2012
- Interesting Google+ Case Study ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MAY 23, 2012
- Google Is Much, Much, Bigger Than You Think In Browsers ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MAY 23, 2012
- Infusing Marketing and Sales with Engagement Energy ACHIEVE MARKET LEADERSHIP | FRIDAY, APRIL 27, 2012
- Distribution Channel Strategy ACHIEVE MARKET LEADERSHIP | WEDNESDAY, APRIL 25, 2012
- Are Your Facebook Fans More Likely to Purchase Your Products Or Services? ACHIEVE MARKET LEADERSHIP | THURSDAY, APRIL 19, 2012
- A Look At the Social Landscape ACHIEVE MARKET LEADERSHIP | TUESDAY, APRIL 17, 2012
- Fuel the Content Marketing Fire ACHIEVE MARKET LEADERSHIP | MONDAY, APRIL 16, 2012
- Online Company Communities Can Provide A Big Payoff ACHIEVE MARKET LEADERSHIP | THURSDAY, APRIL 12, 2012
- Customer Satisfaction Is the New Mainstream ACHIEVE MARKET LEADERSHIP | TUESDAY, APRIL 10, 2012
- Expected Rise In Google+ Marketing Activities ACHIEVE MARKET LEADERSHIP | MONDAY, APRIL 9, 2012
- Social Media’s Visual Revolution ACHIEVE MARKET LEADERSHIP | FRIDAY, APRIL 6, 2012
- Generating Social Gravity ACHIEVE MARKET LEADERSHIP | WEDNESDAY, APRIL 4, 2012
- Repurposing Your Blog ACHIEVE MARKET LEADERSHIP | WEDNESDAY, APRIL 4, 2012
- Top B2B Firms Gaining Significantly More Leads Via Social Media Campaigns ACHIEVE MARKET LEADERSHIP | MONDAY, APRIL 2, 2012
- CMO vs. Marketing Director ACHIEVE MARKET LEADERSHIP | MONDAY, APRIL 2, 2012
- Finding and Engaging Your Target Audience with Social Media Campaigns ACHIEVE MARKET LEADERSHIP | FRIDAY, MARCH 30, 2012
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