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Marketing Interactions
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595 articles |
| Page 1 of 6 | Previous | Next | MARKETING INTERACTIONS JULY 1, 2010 Using Editorial Calendars in B2B Content Marketing This post is due to a Twitter exchange that ended a bit badly because I misunderstood the person's intentions. He was using Twitter to fire rapid questions at me after I completed my session at the Lead Management Summit on Tuesday and into Wednesday morning. Many roads to Oz, as they say. The context can get skewed. finally asked him to stop. | MARKETING INTERACTIONS OCTOBER 10, 2011 Content Marketing Needs More Than Content A lot of companies have embraced the idea of content for use in marketing. This being said, there's much more to the practice of content marketing than just cranking out content. B2B companies with complex sales that overlook the strategy and process will find themselves in the weeds in short order. DemandGen Report. | | | | | |
| MARKETING INTERACTIONS MARCH 26, 2011 26 Ways to Screw Up Your Content I work with a lot of writers. Some work for my clients, some are freelancers I hire to help me complete project work and some are colleagues and peers who want a quick editorial take on something they've written. wrote a blog post about how B2B marketers need to tune and hone their writing skills. In fact, sometimes it's missing altogether. | | MARKETING INTERACTIONS MARCH 29, 2012 Content Marketing: Theory vs. Practice Sometimes I think content marketing can be made so convoluted and complex that it's nearly impossible to execute. I've seen spreadsheets and diagrams and lists of things you must do that make my head hurt. And, yes, I know I do this for a living. I'm a B2B content strategist - and dang proud of the work I do. How much of Y do I need? | MARKETING INTERACTIONS SEPTEMBER 22, 2009 23 Reasons Why Content Marketing Fails I've seen some strange things happen to content. In an effort to help you get the most out of your B2B content marketing efforts, I thought I'd shed some light on the kind of stuff that can derail your attempts to gain the attention of your prospects. Only use a content resource once and then archive it somewhere offline. | | | | | | | |
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MARKETING INTERACTIONS | MONDAY, SEPTEMBER 20, 2010 When Thought Leadership Isn't
Many B2B marketers cite a goal of their content marketing programs as establishing their company as thought leaders in their marketplace. This is an admirable goal, as prospects are looking for experts, not just products or solutions. However, becoming a thought leader takes a bit more effort than you may think. Innovative Ideas - Innovative = New. MORE >> -
MARKETING INTERACTIONS | WEDNESDAY, MAY 2, 2012 B2B Content Strategy Should Never Be a Wallflower
A B2B content marketing strategy should never be contained in a silo. First of all, to be literal, a silo is a dugout, cave or shelter for grain. Secondly, it denotes walls and barriers that keep its contents apart from everything else. B2B content marketing strategy must lead somewhere. This is in part related to the way marketers are wired. MORE >> -
MARKETING INTERACTIONS | WEDNESDAY, APRIL 27, 2011 The Job of a Lead Nurturing Email
I was reviewing a few email messages I'd developed for a B2B lead nurturing program with a project team when they said the equivalent of - Gosh, these are short. We should include links to events, products, etc. We're missing a big opportunity to give our prospects more choices. Get any old click. Ask for a lot of time. Make a sale. Do you? MORE >> -
MARKETING INTERACTIONS | MONDAY, OCTOBER 31, 2011 The What Ifs? that Can Derail a Deal
We've all read the reports and research that shows B2B sales win rates are in an overall decline. But, it's not just losing the sale to a competitor that companies need to reverse, but the growth in "no decision" being made. The problem is that a complex B2B purchase decision is never made by only one person. Never. What if. MORE >> -
MARKETING INTERACTIONS | TUESDAY, DECEMBER 15, 2009 The Rule of 5 for B2B Content Development
Lead nurturing, inbound pull, social networks, blogs and other eMarketing activities are all fueled by content. Lots of it. That puts a lot of pressure on limited marketing resources to churn out not only volume, but quality content that delivers a consistent storyline to a variety of target markets and customers. So what's a B2B marketer to do? MORE >>
- 5 Things a B2B Website Must Accomplish MARKETING INTERACTIONS | WEDNESDAY, OCTOBER 5, 2011
- Create Content with Context MARKETING INTERACTIONS | SUNDAY, JUNE 5, 2011
- Do You Know What Tech Buyers Want? MARKETING INTERACTIONS | FRIDAY, MARCH 11, 2011
- Sending an Email Is NOT Nurturing MARKETING INTERACTIONS | MONDAY, OCTOBER 25, 2010
- B2B Websites NOT Great At Demand Gen MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 29, 2011
- Content Marketing Strategies Conference Wrap Up MARKETING INTERACTIONS | SUNDAY, FEBRUARY 20, 2011
- The Biggest Question When Using B2B Social Media MARKETING INTERACTIONS | SUNDAY, FEBRUARY 27, 2011
- The "Why" for Lead Nurturing MARKETING INTERACTIONS | MONDAY, MAY 30, 2011
- Convince Execs to Convert to Content Marketing MARKETING INTERACTIONS | MONDAY, FEBRUARY 20, 2012
- Content Marketing is a Practice MARKETING INTERACTIONS | TUESDAY, JULY 19, 2011
- Designing Calls to Action for B2B Marketing Content MARKETING INTERACTIONS | THURSDAY, APRIL 26, 2012
- Why a Blog Improves Social Media for B2B MARKETING INTERACTIONS | THURSDAY, MARCH 25, 2010
- Expectations and Experience are the New Competition MARKETING INTERACTIONS | MONDAY, FEBRUARY 6, 2012
- Hello Mr. Customer; It's Me.Your Vendor MARKETING INTERACTIONS | SATURDAY, APRIL 9, 2011
- Sales Conversations Must Improve Buyer Experiences MARKETING INTERACTIONS | MONDAY, MAY 23, 2011
- What Goal is Your Marketing Content Achieving? MARKETING INTERACTIONS | TUESDAY, AUGUST 3, 2010
- Instinctive and Structural Frameworks for Marketing MARKETING INTERACTIONS | MONDAY, JULY 4, 2011
- B2B Lead Nurturing and Social Media MARKETING INTERACTIONS | WEDNESDAY, DECEMBER 1, 2010
- The Power of Monotony in Content Marketing MARKETING INTERACTIONS | TUESDAY, JANUARY 18, 2011
- 5 Things to Consider BEFORE Using Social Media MARKETING INTERACTIONS | MONDAY, SEPTEMBER 6, 2010
- When a Blog is More than Just a Blog MARKETING INTERACTIONS | SUNDAY, JANUARY 30, 2011
- Working with Marketing Content Writers MARKETING INTERACTIONS | SUNDAY, APRIL 3, 2011
- 6 Tips for B2B Vendors Becoming Publishers MARKETING INTERACTIONS | SUNDAY, JANUARY 22, 2012
- Multiple-Personality Disorder in B2B Marketing Content MARKETING INTERACTIONS | SUNDAY, NOVEMBER 7, 2010
- Show Quantity the Door MARKETING INTERACTIONS | MONDAY, SEPTEMBER 5, 2011
- B2B Marketers Need Every-Click Attribution MARKETING INTERACTIONS | THURSDAY, MARCH 22, 2012
- Why Should I Care? MARKETING INTERACTIONS | SUNDAY, AUGUST 28, 2011
- The Difference Between B2B Leads and Personas MARKETING INTERACTIONS | SATURDAY, APRIL 17, 2010
- Content Marketers Need a Customer Field Trip MARKETING INTERACTIONS | MONDAY, AUGUST 8, 2011
- Customer Content vs. Marketing Content MARKETING INTERACTIONS | SUNDAY, AUGUST 23, 2009
- Give Marketing Content a Job Description MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 2, 2010
- Take Your Content Strategy Up Stream MARKETING INTERACTIONS | WEDNESDAY, JUNE 2, 2010
- Measure the Value Prospects Assign to Your Marketing Content MARKETING INTERACTIONS | WEDNESDAY, JANUARY 12, 2011
- Are B2B Marketers Missing the Point? MARKETING INTERACTIONS | TUESDAY, AUGUST 31, 2010
- Why B2B Marketers Must Address Status Quo MARKETING INTERACTIONS | TUESDAY, JANUARY 31, 2012
- Stop the PR Madness MARKETING INTERACTIONS | THURSDAY, FEBRUARY 10, 2011
- Who comes first in your marketing content? MARKETING INTERACTIONS | SUNDAY, JANUARY 23, 2011
- Where to Start Your Lead Nurturing Program MARKETING INTERACTIONS | SATURDAY, JANUARY 8, 2011
- B2B Marketing Needs People Geeks MARKETING INTERACTIONS | TUESDAY, FEBRUARY 22, 2011
- The New B2B Marketing Manifesto MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 23, 2010
- Is Your Content Marketing the Conversation? MARKETING INTERACTIONS | THURSDAY, NOVEMBER 5, 2009
- Inbound Needs Outbound MARKETING INTERACTIONS | SUNDAY, JUNE 19, 2011
- Define Progressive Triggers for Content Marketing Programs MARKETING INTERACTIONS | THURSDAY, JULY 8, 2010
- Content Marketing Hubs Deliver ROI MARKETING INTERACTIONS | SUNDAY, NOVEMBER 20, 2011
- Is Your B2B Lead Database Like Your Attic? MARKETING INTERACTIONS | THURSDAY, JULY 28, 2011
- Send Your Marketing Content to Med School MARKETING INTERACTIONS | SUNDAY, NOVEMBER 28, 2010
- The Difference Between Benefits and Features MARKETING INTERACTIONS | THURSDAY, DECEMBER 8, 2011
- Is Meaning Getting Lost in Your Content? MARKETING INTERACTIONS | THURSDAY, APRIL 21, 2011
- Solicit Sales Feedback Marketers Can Use MARKETING INTERACTIONS | SATURDAY, OCTOBER 16, 2010
- Buyers Set the Pace for B2B eMarketing MARKETING INTERACTIONS | TUESDAY, NOVEMBER 16, 2010
- White Papers and Websites are Highly Influential to Buyers MARKETING INTERACTIONS | WEDNESDAY, SEPTEMBER 29, 2010
- 7 "Rs" for B2B Marketing Content Planning MARKETING INTERACTIONS | SATURDAY, APRIL 24, 2010
- No Differentiation in Corporate Messaging MARKETING INTERACTIONS | THURSDAY, JANUARY 7, 2010
- Marketing Content on a Mission MARKETING INTERACTIONS | THURSDAY, JULY 7, 2011
- B2B Lead Definitions vs. Personas - There is a Difference MARKETING INTERACTIONS | WEDNESDAY, OCTOBER 27, 2010
- Is Your B2B Marketing Content a Filter or a Vortex? MARKETING INTERACTIONS | THURSDAY, JUNE 10, 2010
- Content Strategy Must Reach Beyond Marketing MARKETING INTERACTIONS | SUNDAY, MAY 6, 2012
- Product vs. Solution vs. Perspective MARKETING INTERACTIONS | THURSDAY, MAY 5, 2011
- The Many Jobs of Marketing Content MARKETING INTERACTIONS | FRIDAY, MARCH 5, 2010
- Virtual Events plus Twitter ROCK! MARKETING INTERACTIONS | THURSDAY, APRIL 2, 2009
- Treat Your Content with More Respect MARKETING INTERACTIONS | THURSDAY, JULY 21, 2011
- Are Shorter Sales Cycles a Wake-up Call for Marketers? MARKETING INTERACTIONS | TUESDAY, JANUARY 24, 2012
- Cheat Sheet for Marketing Content Consistency MARKETING INTERACTIONS | TUESDAY, FEBRUARY 16, 2010
- B2B Marketers Need to Look Beyond Decision Makers MARKETING INTERACTIONS | THURSDAY, FEBRUARY 25, 2010
- Are You Letting the Competition Drive Your Marketing? MARKETING INTERACTIONS | WEDNESDAY, DECEMBER 8, 2010
- 4 Areas of Challenge in B2B Marketing MARKETING INTERACTIONS | SUNDAY, APRIL 24, 2011
- 6 Ways B2B Marketers Can "Listen" Effectively MARKETING INTERACTIONS | SUNDAY, FEBRUARY 28, 2010
- Writing is a Critical B2B Marketing Skill MARKETING INTERACTIONS | SUNDAY, DECEMBER 5, 2010
- Content Must Drive Conversations MARKETING INTERACTIONS | THURSDAY, JANUARY 20, 2011
- My Social Media Checklist MARKETING INTERACTIONS | SATURDAY, JANUARY 15, 2011
- When B2B Buyer's Needs Don't Create Demand MARKETING INTERACTIONS | THURSDAY, OCTOBER 14, 2010
- When Thought Leadership Isn't MARKETING INTERACTIONS | WEDNESDAY, JANUARY 13, 2010
- Content Marketers' Great Expectations MARKETING INTERACTIONS | WEDNESDAY, AUGUST 17, 2011
- Content Marketing is NOT Wait and See MARKETING INTERACTIONS | SUNDAY, JANUARY 17, 2010
- Embrace Articles for B2B Content Marketing MARKETING INTERACTIONS | SUNDAY, SEPTEMBER 12, 2010
- The Left Brain Model for B2B Demand Gen MARKETING INTERACTIONS | MONDAY, NOVEMBER 29, 2010
- Do You Plan For The Content Experience? MARKETING INTERACTIONS | SUNDAY, JULY 11, 2010
- Marketing Content Needs a Business Reason MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 17, 2009
- How to Get More Social on Twitter MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 9, 2010
- How do your prospects know? MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 3, 2009
- Juan Eloqua's Grande Guide to Sales Enablement MARKETING INTERACTIONS | WEDNESDAY, SEPTEMBER 22, 2010
- Content Marketing is for Customers Too! MARKETING INTERACTIONS | SUNDAY, FEBRUARY 21, 2010
- The Impact of Social on B2B Brand Personality MARKETING INTERACTIONS | SATURDAY, MAY 15, 2010
- Can B2B Marketers Become Content Whisperers? MARKETING INTERACTIONS | SUNDAY, MAY 13, 2012
- How to Use Existing Content in B2B Demand Generation Programs MARKETING INTERACTIONS | TUESDAY, AUGUST 25, 2009
- Tech Buyers Find Salespeople Lacking MARKETING INTERACTIONS | SUNDAY, AUGUST 29, 2010
- DemandCon Video: Storytelling Turns Prospects Into Buyers MARKETING INTERACTIONS | FRIDAY, JUNE 3, 2011
- Why Opt Out is Not a B2B Marketing Strategy MARKETING INTERACTIONS | WEDNESDAY, MARCH 31, 2010
- How to Get UnLinked on LinkedIn MARKETING INTERACTIONS | FRIDAY, JULY 23, 2010
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