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Thursday, September 2, 2010
The best way to promote your company or products is by helping people. Using your expertise to answer people’s questions is one of the most effective marketing activities you can imagine. Nowadays people are not only searching. People try to find the information they are looking for by asking questions. There are a number of websites like [.].
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Thursday, September 2, 2010
Existentialist playwright Samuel Beckett would have loved this one: Most email marketers continued to send email at a steady, high frequency for nearly two years, despite a total lack of response from the subscriber (no opens, no clicks, no purchases), according to a new study. The results are less than encouraging. cents. Subscribe to RSS.
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Thursday, September 2, 2010
Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? Share the success!
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Thursday, September 2, 2010
We’ve been preaching the virtues of a corporate blog for B2Bs for over 3 years now …as recently as early last month, pointing out the beneficial effect of a blog on your primary website’s search engine results page rankings. Those of you who saw the light, got on board early and now have a company [.].
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Thursday, September 2, 2010
If we've said it once, we've said it tons of times here on the Savvy B2B Marketing blog – to connect with today's B2B buyers, you need to produce and make easily accessible a range of content that guides prospects through the buying cycle. quot;) A critical component of that strategy is making sure your content is found in the search engines.
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Thursday, September 2, 2010
Copywriters: Want to make more money with case studies? Then your stories HAVE to SELL. Join me on Wednesday, September 8 at 9 PDT/12 EDT for a no-cost, one-hour teleclass : For Case Study Copywriters: 8 Secrets for Writing Stories That Sell ( More ). How to case your client’s competition – Case studies must sell against the competition.
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Thursday, September 2, 2010
Image by Getty Images via @daylife. don't pick up a newspaper very much anymore, but I read a few last month. was on vacation for three weeks and on a social media fast for those weeks and my first week back at work last week. To hear more about the experience, check out my latest post on Search Engine Guide, " Adapting to a Social Media Fast.".
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Thursday, September 2, 2010
Here at HubSpot , we get a lot of questions around website redesigns. When should they be done, how should they be done and what mistakes not to make. In this three part series, we’ll examine some of the common pitfalls you might fall into and ways to avoid them. Figure out] what are you trying to ACHIEVE with your website?
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Thursday, September 2, 2010
If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Take your list and divide it out onto your calendar. Post it to Twitter, Facebook, Stumbleupon, etc.
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Thursday, September 2, 2010
Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. think they do a good job, but unfortunately, because they are a monthly service with a one minute limit, the voice is a little rushed. Instead, they could have edited out a few words to make it a little calmer, in my opinion. What do you think?
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Thursday, September 2, 2010
A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? Partially, because you can use it as a public message to share with customers, partners, etc., explaining how you commit. Click title to read more
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Thursday, September 2, 2010
Top Tweeting. Would you believe it? Another month has flown by and even in the holiday season of August the world of B2B online has continued to churn out a flurry of facts, stats and information to wet your knowledge whistle. And so it’s that time again, our top 10 tweets of the month for you to peruse at your will. 8211; [link]. Wrong.
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Wednesday, September 1, 2010
I was thinking … if {grow} is a community — which it certainly is — why am I always the center of attention? I shouldn’t be. I’m turning the tables and featuring some of the outstanding writing and ideas of the community. It’s time to shine the spotlight on NEW VOICES on the social scene. Thanks. Tweet This!
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Wednesday, September 1, 2010
Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day. 51% win rates 55.6%
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Wednesday, September 1, 2010
Too many B2B marketers have a shortsighted view about objectives. They may rightly be concerned with a campaign’s efficiency in generating leads or sales, and evaluate the results of each campaign in terms of the total amount of money spent and the short-term gain achieved. Above all, make sure you keep the customers you acquire.
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Wednesday, September 1, 2010
The default Paper.li view (click to enlarge). When I first saw the details on the Flipboard iPad app (via Rexblog , I believe), I’ve figured my days of using NetNewsWire on a daily basis were numbered. By creating a newspaper out of the Twitter users you follow, Flipboard offers an incredibly convenient way of reading what they recommend. The Paper.li
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Wednesday, September 1, 2010
I always look forward to meeting people at conferences. plan to be attending these two upcoming conferences. Drop me an email if you’re interested in connecting. WITI’s Women and Technology Summit , September 12-14, 2010 – San jose Doubletree Hotel – I will be attending on the 13th and 14th.
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Wednesday, September 1, 2010
Sean Geehan is CEO and founder of the Geehan Group, the recognized leader in connecting B2B executives to their most important customers in order to maximize customer retention, sales, profits and long-term market alignment. Recently we discussed key issues for the B2B “C&# suite and some key points highlighted in his book. That’s important.
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Wednesday, September 1, 2010
Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. Speakers include Adam Needles (Silverpop), Jay Hidalgo (Annuitas Group), Mac McIntosh (Acquire B2B) and myself.
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Wednesday, September 1, 2010
The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. was trading some tweets about this, and Beth Harte (via Serengeti Communications ) asked me: “How can people stick to an editorial calendar when other work pops up?&#. It’s a fantastic question. Every week?
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