Biznology

MAY 12, 2021

Last week marked the first Identity Management Day – a team effort from the National Cybersecurity Alliance and the Identity Defined Security Alliance. This day’s purpose: “to educate business leaders and IT decision makers on the importance of identity management and key components including governance, identity-centric security best practices, processes, and technology, with a special focus on the dangers of not properly securing identities and access credentials.”.

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Biznology

MAY 5, 2021

Do you know of a growing B2B company that sells only domestically? I can’t think of one. U.S. producers of products and services for other companies and institutions are highly likely to be selling abroad, whether through distributors or directly through subsidiaries and ecommerce. So, most B2B marketers are desperate to get their hands on good quality prospecting data in other regions, for sales lead generation.

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B2B Marketing Prospects Sample eCommerce 118

Biznology

APRIL 30, 2021

What will it take to move beyond merely surviving to excelling in our careers? How can we create thriving professional environments centered around “purpose, potential and perspective” that both attract and retain outstanding people? How much more creativity, value, fulfillment, and joy could we realize? These and other questions are considered in the lead article, Deloitte Insights’ Leading Forward: Leading the Shift From Survive To Thrive.

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Biznology

MARCH 31, 2021

Did y’all see it? It’s breathtaking. Look at us in all our glory. We’re boxing, surfing, running, biking, weight-lifting, and doing yoga, lots of yoga!, all while supremely, stunningly pregnant. Nike nailed it. The ad (launched, of course, during Women’s History Month) to promote Nike’s new maternity line is winning praise here, there, everywhere.

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Activities Peer-to-peer Paid Search Agency Class 104

Biznology

MARCH 31, 2021

In cloud computing, scaling refers to the process of adding or eliminating storage or network services. The goal is to meet the current demands of your workload. That way, you increase the agility, availability, and performance of your cloud computing infrastructure. Here are a few ways to scale your cloud environment. Take Advantage of Autoscaling.

Work Management 104

Work Management Allocation Case Study Case Studies 104

Biznology

FEBRUARY 22, 2021

How’s that for an attention-getting headline?! I promise, though: it’s not click-bait. I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more successful. It’s even simple and straightforward advice. Unfortunately, that doesn’t make it easy …. Marketing Is About Them, Not You. You may think that the secret to successful marketing is making it clear how great you are and how incredible whatever you’re o?

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Lead Ranking Sales Qualified Leads Marketing Prospects Lead Scoring 160

Biznology

FEBRUARY 16, 2021

Episode Summary: USEFULL —with two Ls, get it?—launched as the Coffee Cup Collective but later had to rebrand. In this episode, co-founder and CEO Alison Rogers tells us why and how this social startup thinks about messaging day in and day out. Key Takeaways: Consistency is a constant goal! About Alison Rogers: Alison Rogers is the Founder and CEO of USEFULL, a safe and convenient, app-based, reusable cup and container system based in Boston.

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Startups Consulting Advertising Agencies Paid Search Agency 197

Biznology

FEBRUARY 15, 2021

LinkedIn is one of the greatest business tools ever, but it can be misused—even abused. Your reputation is perhaps your most valuable business asset. So your behavior on LinkedIn must reflect the way you want to be perceived. Here follow some tips for how to position yourself on LinkedIn as a trustworthy professional, and not a jerk. . When setting up your profile.

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Linkedin Ideal Customer Profiles Profiling Distribution 197

Biznology

JANUARY 21, 2021

Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members to predict what the new year will have in store for us! Below are a few predictions from our Consultants Collective member consultants. From a new focus on corporate culture, purpose, empathetic leadership, to commitments to DE&I & ESG, to new digital B2B marketing trends that merge the persona

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Biznology

JANUARY 12, 2021

This week, I sat down with Spencer Mateega , an enterprising and very bright student from Wayzata High School. He wanted to interview me for a school project. As part of his project, he told me, he was interviewing experts from a variety of companies – from small mom and pops to huge companies like ours. The conversation got me thinking… regardless of the size of your business, there are some basic social media governance principles that every business should consider.

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Paid Social Agency Paid Search Agency Social Media Enterprise Management 118

Biznology

DECEMBER 2, 2020

At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. 43% of Buyers Feel Strongly That Volume of Information Overwhelming. The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption.

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Psychographics Gartner Thought Leadership Budget Programs 138

Biznology

NOVEMBER 2, 2020

Website visitors are among your most valuable prospects. They have found you, searching around for a solution. They’re clearly interested in your category and it’s very likely they are in the market for an offering like yours. The only problem is that they tend to come, poke around and leave. Without a way to engage them, you may lose a sizable opportunity.

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Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

OCTOBER 23, 2020

The majority of this week’s reading and listening is clustered around 3 themes: 1) diversity, equity and inclusion (DEI) in our workplaces , including how to facilitate more of it, the ongoing debate and current clash of perspectives emanating from Silicon Valley and a perspective on the state of DEI and the significant work that still remains; 2) resilience, including what constitutes resilience, the traits of resilient individuals and organizations and how, collectively, we can effective

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Biznology

OCTOBER 21, 2020

In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, but they couldn’t have anticipated the seismic change we would all soon experience. Their timing will serve us well as we move forward in a post-COVID-19 world. Drawing from their ongoing research and their careers in the field and in the classroom, Mark and Jon joined us for the latest episode of EE Voice to discuss the foundational and emerging core c

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Biznology

OCTOBER 20, 2020

The following is an excerpt from an article originally published on our partner, SPAN Digital‘s blog. You can read it in its entirety here. Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. An organization needs to realize this scarcity in order to allocate enough time and attention for future success.

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Allocation Digital Transformation Resources Budget Programs 104

Biznology

OCTOBER 16, 2020

Greetings – I hope you, your families and friends continue to be well, safe and healthy! As we start October (when did that happen?), the newsletter resumes. So much has happened over the course of my one month hiatus…2020. Well, what can I say? There continues to be no shortage of surprises or superlatives to attach to this year. There is a fairly eclectic range of material this week for your reading and listening enjoyment.

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Biznology

SEPTEMBER 17, 2020

Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

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Biznology

JULY 30, 2020

Considering recent changes around the world, leadership development training is probably more important than ever before. As most organizations fail to move the needle on strategic change, the spotlight is more focused on change effectiveness. Change is often hard and even unwanted, but effective leaders can keep employees excited about change, engaged, informed and productive.

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Training Effectiveness Marketing Management Lead Ranking 104

Biznology

JULY 28, 2020

We’re pleased to be able to syndicate pieces from Consultants Collective member consultants, advisors and coaches who have shared their expertise with leading business publications. Today, we feature Consultants Collective member consultant Bill Hall , whose article originally appeared in Forbes. The workplace is supposed to be a gratifying environment where people learn to push their boundaries, overcome challenges and chart purposeful paths in life.

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Lead Ranking Consulting Display Organic Leads 104

Biznology

JUNE 29, 2020

Billions of people around the world use and interact with e-commerce sites every day. In the process, data is accumulated at levels never before possible. Through collection and analysis of this large-scale data, often referred to as big data, you can transform your bottom line. In combination with Artificial Intelligence (AI) technologies, you can use big data in your e-commerce site to generate activity you never before thought possible.

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Marketing AI Top of Funnel Customer Satisfaction Amazon 104

Biznology

JUNE 15, 2020

The COVID-19 pandemic has dramatically altered business operations. Many enterprises are getting ready to reopen, however. These five tips will help companies capitalize on efficiency while operating safely and successfully in the post-coronavirus economy. 1. Review Your Processes. You’ll undoubtedly need to do things differently when restarting your business.

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Efficiency Tips Cold Calling Business 104

Biznology

MAY 12, 2020

COVID-19 has upended standard business practices all over the globe. The common routine of driving to the office has halted, and remote work has taken over. As more companies make the switch, many businesses have shown they can run their operations well while managing remote employees. The option to work from home may become more prevalent for the future.

Companies 104

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Biznology

MAY 6, 2020

It wasn’t long ago when everything seemed manageable. We B2B marketers had our plans all worked out. We knew exactly what tactics we were going to use and even had an idea of how many leads they would bring in. That was less than two months ago, although it seemed a world away. Since then, everything has gone sideways. All in-person events have been canceled, from B2B conferences to trade shows to you name it.

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B2B Marketing Planning B2B Trade Show 186

Biznology

APRIL 2, 2020

Podcast: Play in new window | Download (Duration: 27:05 — 31.0MB). Did you miss our webinar: The Value of Employee Comms During COVID-19? Here’s a recap. Today we have a special episode of EE Voice: Mark Dollins (friend, comms pro and a former EE Voice guest ) and I recently conducted a webinar to discuss the value of employee communications during COVID-19 — as well as share best practices and helpful hints during this crisis.

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Webinar Metrics Consulting Practices Best Practices 104

Biznology

MARCH 2, 2020

This article, authored by our Senior Advisor David Schlesinger kicks off a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collabo

Work Management 151

Work Management Lead Ranking Consulting Blast Campaigns 151

Biznology

FEBRUARY 27, 2020

Video marketing statistics can inform your future strategies and give you valuable glimpses into consumer demands. Here are eight video marketing stats for you to keep in mind: 92% of Marketers Say Video Is an Important Part of Their Strategies. Statistics gathered in December 2019 by Wyzowl indicated that 92% of marketers considered. video an important component of their strategies.

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Statistics Video Marketing Planning Paid Search Agency 118

Biznology

JANUARY 10, 2020

Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post. Learn what John Sigmon predicts is in store for us in 2020 and beyond: HR Technology Solutions will Flood the Market. HR professionals and organizational leaders will need to be prepared to collaborate in new ways. Partnerships between the CIO and the CHRO will be critical.

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Ethics Buzz Segmentation Design 23

Biznology

DECEMBER 13, 2019

The following has been curated by Consultants Collective member, Kevin Jordan. This week’s edition has multiple articles and Ted Talks on the power and benefit of continuous learning and development, regardless of the stage of your career. There are also a few perspectives on happiness and gratitude and their applicability to our modern (and often chaotic) professional and personal environments.

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Curation Youtube Act-On Consulting 106

Biznology

DECEMBER 11, 2019

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses. Here is how choosing the right domain name can benefit your brand. Improving your Organic Rankings.

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Domain Brand Identity Branding SERP 129

Biznology

OCTOBER 23, 2019

The most effective email marketing engages customers with the right messages as they move through the buying cycle. Email marketing automation tools are crucial to optimize delivery and manage the process. Email Marketing Strategies. There are two main types of email strategies marketers employ. The first is drip campaigns. Drop emailing delivers sequenced messaging at specific intervals.

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Automation Marketing Automation Services Trigger Marketing Work Management 99

Biznology

SEPTEMBER 6, 2019

In September 2016, Verizon was in talks with Yahoo! about their anticipated acquisition when Yahoo! was obliged to announce that it had been the victim of the biggest data breach in history (that we know of) in 2014. In the course of several announcements, they revealed that over three billion user accounts had been compromised including the real names, email addresses, dates of birth and telephone numbers of people around the world.

Work Management 132

Work Management PR Acquisitions Act-On 132

Biznology

SEPTEMBER 3, 2019

The following is a sponsored article from our partner, GaggleAMP. A common excuse to pursue an employee advocacy strategy is that people don’t think their employees want to be part of an employee advocacy program, but that’s just not the case. In fact, you have more employee advocates than you think. Many people in your organization are already mentioning your brand or sharing your branded content on social media, so they’re willing to promote your brand and be advocates for you.

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Advertising Agencies Social Media Trust Marketing Network Marketing 137

Biznology

AUGUST 6, 2019

Is martech marketing? Can you market without it? Do mature marketing organizations need to be including martech? In a recent blog post we mentioned that 67% of B2B companies doing personalization are either entirely or mostly using manual processes for content personalization. That’s an enormous amount of people engaging in manual processes instead of automation.

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Personalization Customer Satisfaction Search Marketing B2B Marketing 99

Biznology

JULY 31, 2019

Launching a company is not all about having a killer business idea. There are numerous complex and time-consuming aspects that you will need to consider, such as bookkeeping, logistics, legal regulations, and loads of paperwork. In the past, you needed to handle all these aspects of your job on your own or hire a large in-house team of experts to help you.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

JUNE 25, 2019

Rarely does B2B digital marketing convert prospects on the first point of contact. That means success will require engagement over time. . Building the required relationship is not always easy. Prospects often bounce from fire to fire, and even when the urgent does not crowd out the important, priorities change and, as marketers, we need to stay “on the radar” until our prospects are ready to make a purchase.

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Marketing Prospects Budget Programs Lead Scoring Lead Ranking 123

Biznology

MAY 23, 2019

Last May, large corporations around the world shuddered as the European Union enacted the General Data Protection Regulation (GDPR). Companies around the world debated what it meant and even whom it applied to. One year later, what do we know? Those regulators were serious. Regulators have conducted many investigations, leading to rampant speculation about when the first fines will be imposed.

Privacy 106

Privacy Act-On Tagging Advertising Agencies 106

Biznology

APRIL 15, 2019

Growing a successful e-commerce business is much easier said than done. You can’t expect traffic to just start pouring in the moment you launch your site. Patience and persistence are key; it often takes a couple years to see business noticeably picking up. If your goal is to grow your e-commerce sales, consider these five technologies and strategies to enhance your digital marketing and sales efforts: Artificial Intelligence.

Marketing & Strategy 123

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