Buzz Marketing for Technology

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Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings. In addition, digital transformation is about the inclusion of all potentially interested parties (employees, partners, customers, influencers) in the creation and execution of new lines of business and innovation.

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Cryptocurrency: How to establish trust?

Buzz Marketing for Technology

I’ve had a great time chatting with cryptocurrency expert Alex Tapscott about the future of digital money, and how it may (probably) change our lives. In my last post with Alex—founder and CEO of Northwest Passage Ventures and coauthor with his dad Don of the book, “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World”—we discussed the all-important topic of security: Who actually is minding the store on these new types of monetary transactions invo

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation.

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

'Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and

Design 100
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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them?

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Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire. Does that sound like your job? I know it sounded like plenty of roles I had within major companies! But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate

Facebook 100
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Social Media – the Next Frontier!

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand.