Customer Experience Matrix

article thumbnail

Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. After all, nothing’s more fun than tweaking the nose of authority.

article thumbnail

Unleashing the Power of Customer Data Platforms (CDPs) and AI: A Game-Changer for Modern Marketing

Customer Experience Matrix

For some unknown reason, my last three presentations all started as headlines (two created by someone else) which I then then wrote a speech to match. This isn’t my usual way of working. It does add a little suspense to the writing process – can I develop an argument to match the title? It also dawns on me that this is the way generative AI works: start with a prompt and create a supporting text.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In a World Run by AI, The Best Data Wins

Customer Experience Matrix

Like everyone else in martech land, I’ve been pondering the future of marketing in a world populated with AI. Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%). So it’s fairly clear that the immediate impact of AI will be to let marketers create vastly more copy, including real-time messages tailored to specific individuals.

article thumbnail

Chat-Based Development Changes the Build vs Buy Equation

Customer Experience Matrix

The size of most markets is governed by a combination of supply and demand. Typically one or the other is limited: while there may be a bottomless appetite for chocolate, there is only so much cocoa in the world; conversely, while there is a near-infinite supply of Internet content, there are only so many hours available to consume it. The marketing technology industry has been a rare exception with few constraints on either factor.

article thumbnail

Martech in the Apolocalypse

Customer Experience Matrix

I once read that the most accurate weather forecast is tomorrow will be the same as today. That may or may not be true, but it doesn’t matter: because what’s really important is predicting when the weather will change. That’s what warns you to bring an umbrella for the afternoon when it’s sunny in the morning, or buy milk before a blizzard, or evacuate before a hurricane.

article thumbnail

Game of Thrones Meets Big Bang Theory: Welcome to CDP Industry's Next Phase

Customer Experience Matrix

The CDP Institute just published its latest Industry Update, our semi-annual overview of CDP vendors with data on employment, funding, locations, and more. ( Download here. ) There were three pieces of information that stood out: Only four new vendors were added, compared with an average of fifteen in past reports. four companies reported funding rounds over $100 million, compared with one round that size across all past reports nearly all employment growth (85%) came from previously listed vend

article thumbnail

Build vs Buy in a Nutshell

Customer Experience Matrix

Buy 120