Buzz Marketing for Technology

FEBRUARY 12, 2014

'Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

Buzz Marketing for Technology

JANUARY 15, 2014

'Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for.

Paid Search Agency 100

Paid Search Agency Mobile Advertising Ads PPC 100

Buzz Marketing for Technology

OCTOBER 10, 2013

'Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages? The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Buzz Marketing for Technology

OCTOBER 5, 2013

'Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. The following is a transcript of our conversation. PD: Talk a little bit about what is a “serious” game.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

JUNE 5, 2013

'Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

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Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

APRIL 18, 2012

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint.

Enterprise Management 100

Enterprise Management Work Management Spending Social Media 100

Buzz Marketing for Technology

OCTOBER 12, 2011

“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them?

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand.

Paid Search Agency 100

Paid Search Agency Network Marketing Social Networks Advertisements 100

Buzz Marketing for Technology

SEPTEMBER 27, 2011

“Adapt or Die” – Billy Beane. Moneyball , a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players.

Planning 100

Planning Word of Mouth Mobile Advertising Work Management 100

Buzz Marketing for Technology

SEPTEMBER 7, 2011

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire. Does that sound like your job? I know it sounded like plenty of roles I had within major companies! But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate

Facebook 100

Facebook CMO Social Media PR 100

Buzz Marketing for Technology

MARCH 16, 2011

We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com. So we potentially have a large sports audience as a segment of our brand, right? The search process has become broken because the data landscape has become more fragmented and complex.

Social Media 100

Social Media Optimization Media Stats 100

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand.

Social Media 100

Social Media Media Marketing Management BtoB 100

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. I remember questioning where all this blogging was going to take us. I even asked others in my podcast series like Douglas Karr from the Marketing Technology Blog , who built strong following on his blog record time, where are we going with all this blogging and where will it take us?

CMO 100

CMO Buzz RSS Network Marketing 100

Buzz Marketing for Technology

FEBRUARY 23, 2011

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Take a look at the original posting below …. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Facebook Pages are a great way for admins to learn about their audience and view Facebook Insights about people connected to your Page.

Facebook 100

Facebook Media Cost Per Thousand CPM 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

FEBRUARY 2, 2011

In a recent Brandweek article I saw a quote from Lynne Seid , a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.” This explains many of the calls I have been getting from recruiters also looking for someone just to do “all that digital stuff” for the CMO.

Advertising Agencies 100

Advertising Agencies CMO Salesforce.com Paid Search Agency 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. But it’s a zero sum game and we are all fighting over the same shrinking slice of pie!

PR 100

PR Conversion Ning Digg 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. This struck me recently at a concert I attended in Madison Square Garden where everyone around me was either texting, taking pictures or video taping (using their smartphone) th

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

AUGUST 25, 2010

According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. And this month I saw a stat that said the sales of Google Android phones in the U.S. are rising so quickly, that they have outsold Apple handsets for the first time on record and it got me thinking.

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Buzz Marketing for Technology

AUGUST 11, 2010

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. And many large advertisers, such as Pepsi, Proctor & Gamble, and Wal-Mart are running ads on Facebook, but so are many small businesses.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growt

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 7, 2009

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward.

CMO 100

CMO Web 2.0 Social Networks Social Media 100

Buzz Marketing for Technology

DECEMBER 2, 2009

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. Given the pervasive nature of the Internet I think the balance of power has shifted toward the customer or prospect indefinitely – which means we will be in a period of Inbound Marke

Marketing Management 100

Marketing Management Inbound Marketing Response Rate Acquisitions 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. Here is his take. 1) What do you think is the one most important factor when choosing an agency? Romi: The single most important factor is the agency’s internal organizational principle.

ROMI 100

ROMI Advertising Agencies Paid Search Agency CMO 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave?

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

NOVEMBER 13, 2009

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. Typically this means hire someone who knows our “space” really well and someone who is an expert in social media.

Social Media 100

Social Media Social Marketing Media Tagging 100

Buzz Marketing for Technology

NOVEMBER 9, 2009

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The reason the sales team loves case studies is it gives them evidence. Evidence for them to start a conversation around your solution and gauge whether there is a need with the potential buyer they are talking to.

Social Marketing 100

Social Marketing B2B Marketing B2B Thought Leadership B2B 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain … Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Sup

Contacts 100

Contacts Tips Social Media Sales Qualified Leads 100

Buzz Marketing for Technology

NOVEMBER 1, 2009

Last week was the perfect storm of 3 major life moments all coming together in one week to form the perfect trifecta. It’s a week that is going to be hard to top in Dunay history but don’t put it past me to try! It all started Friday, Oct 23rd when my wife came into the house and said “oh yeah, I think your books have arrived – I saw a whole bunch of boxes out by the garage”.

BtoB 100

BtoB Hubspot Tagging Network Marketing 100

Buzz Marketing for Technology

OCTOBER 27, 2009

Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. When you have an issue these days – what’s the first place you go for more information? That’s right – the Internet – most likely Google but increasingly for real time information search you might use Twitter.

Social Media 100

Social Media Contacts Peer-to-peer Media 100

Buzz Marketing for Technology

OCTOBER 6, 2009

1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. I think the problem is execution and rests in two places. The first is with corporate structure. Companies can do a better job at integrating the two functions. Marketing and Sales need to be tightly integrated with the same incentive and management plans.

Leads 100

Leads Lead Marketing Qualified Leads Enterprise Management 100

Buzz Marketing for Technology

SEPTEMBER 30, 2009

We are at an interesting inflection point with Social Media today. One that threatens to disrupt and reinvent every function in your company over the next few years. Social Media already has changed Marketing forever. You can’t attend a conference or read a blog post without hearing about the latest in this field. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game.

Social Media 100

Social Media Web 2.0 Paid Search Agency Companies 100

Buzz Marketing for Technology

SEPTEMBER 27, 2009

2 weeks ago my sons and I had the opportunity to assist at the U.S. Disabled Championship regatta which was being held right here in Greenwich CT. What we thought would be just a weekend filled with helping sailors get into and out of their boats quickly became much more. What we saw not only impressed us but will leave a lasting impression on us for years to come.

Bundling 100

Bundling Press Impressions High Quality Lead 100

Buzz Marketing for Technology

SEPTEMBER 22, 2009

While Facebook has recently surpassed 300 Million members, marketers are just starting to embrace the social network as a place to do business. For savvy Facebook marketers, there are tremendous untapped opportunities to making money. From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction.

Facebook 100

Facebook Social Networks Social Media Tagging 100

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You go crazy making your business case based on the idea that people will be so much more productive. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate.

Rules 100

Rules Wiki Buzz Social Media 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Slideshare.net (beta). Home. Browse. My Slidespace. Upload. Community. Tags. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post to Twitter. Post: Blogs and educating the eflective practitioner. From: paullowe , 1 week ago. Blogs and educating the eflective practitioner View SlideShare presentation or Upload your own.

Education 100

Education DMCA Wiki Peer-to-peer 100