Webbiquity

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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); and a couple of oddball guest posts that generated a surprising degree of interest.

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The Impact of AI-Powered GIF Converters in Social Media Marketing

Webbiquity

Guest post by Elen Mesropyan. Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. Those stats certainly aren’t lost on marketing professionals, who also understand that more than 70% of people who have a positive experience with a business on social media will recommend that business to their networks.

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Is Minneapolis Becoming Event-apolis? The (Still) Booming Minnesota Event Ecosystem

Webbiquity

What do most people think of when they hear “Minnesota”? Image credit: Stephen Fischer on Pexels Well, according to this mostly accurate guide (everyone knows the home of the Juicy Lucy is The 5-8 Club, not Matt’s Bar—sheesh) from Movato , the answers include: Cold weather. (Yes, but only for seven months out of the year. Sometimes eight.

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How to Keep Your SEO When Relaunching Your Website

Webbiquity

Your organization has an awesome website that ranks highly, engages visitor, and produces leads. Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. Image credit: US Indonesia But it’s time for a refresh.

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Influencer Marketing in B2B: How to Collaborate with Industry Thought Leaders

Webbiquity

Guest post by Scarlett Finley. Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.

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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. But it takes the right mix of factors to build productive, lasting client-consultant relationships. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal w

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The Founder Interview Series #43: Pavel Beinia, BuzzGuru

Webbiquity

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4 billion in 2022. 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did