Customer Experience Matrix

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Composable vs Packaged CDP: How Can We Help?

Customer Experience Matrix

“Composable CDP” has been consuming much attention at CDP Institute as we wrestle with how best to help buyers who are considering it as an option. The Institute published a Composable CDP Self-Assessment tool a few weeks ago, which gives a checklist of the functions required to replicate the profile-building capabilities of a standard CDP. This was intended as the centerpiece of our Composable CDP Knowledge Hub but has attracted fewer users than expected.

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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. My definition had changed very little when we launched the CDP Institute in 2016, and has been the same ever since: “packaged software that builds a unified, persistent customer database accessible to other systems”.

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Chat-Based Development Changes the Build vs Buy Equation

Customer Experience Matrix

The size of most markets is governed by a combination of supply and demand. Typically one or the other is limited: while there may be a bottomless appetite for chocolate, there is only so much cocoa in the world; conversely, while there is a near-infinite supply of Internet content, there are only so many hours available to consume it. The marketing technology industry has been a rare exception with few constraints on either factor.

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Will ChatGPT Destroy Martech?

Customer Experience Matrix

Like everyone else, I’ve been pondering what generative AI means for martech, marketing, and the world in general. My crystal ball is no clearer than yours but I’ll share my thoughts anyway. Let’s start by looking how past technology changes have played out. My template is the transition from steam to electric power in factories. This happened in stages: first, the new technology was used in exactly the same way as the old technology (in factories, this meant powering the shafts and belts that p

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Build vs Buy in a Nutshell

Customer Experience Matrix

Buy 120
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Where Do Low-Code and No-Code Fit in the Build vs Buy Debate?

Customer Experience Matrix

I thought it might be my imagination, but Google Trends confirms that “build vs buy” really is coming up more often these days that it had in recent years. This surprises me, since I had thought that debate was over. It seemed that most organizations had accepted the default position of buying when possible and building only when necessary. In the world of customer data management, I’d say the reason for the new interest in building systems is that corporate IT is more involved than before.

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Seers Offers Easy-to-Use Cookie Consent

Customer Experience Matrix

The growth in global privacy regulation has created an immense headache for thousands of businesses – and, thus, an immense opportunity for systems that offer relief. Small businesses in particular need simple, low-cost solutions to comply with rules that require gathering consumer consent to data collection and giving consumers access to data that’s been collected.