Buzz Marketing for Technology

OCTOBER 12, 2011

“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them?

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand.

Social Media 100

Social Media Media Marketing Management BtoB 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I have been an avid iPhone user almost since the day it came out. I just had to have one and it killed me that it took a week to get one when it first hit the market. I love everything about the iPhone except the fact that it has been hard to actually use it as a phone! To make matters worse it is almost impossible to use in my home but that is a network issue rather than an iPhone issue.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain …. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growt

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 2, 2009

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. Given the pervasive nature of the Internet I think the balance of power has shifted toward the customer or prospect indefinitely – which means we will be in a period of Inbound Marke

Marketing Management 100

Marketing Management Inbound Marketing Response Rate Acquisitions 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. Here is his take. 1) What do you think is the one most important factor when choosing an agency? Romi: The single most important factor is the agency’s internal organizational principle.

ROMI 100

ROMI Advertising Agencies Paid Search Agency CMO 100

Buzz Marketing for Technology

OCTOBER 6, 2009

1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. I think the problem is execution and rests in two places. The first is with corporate structure. Companies can do a better job at integrating the two functions. Marketing and Sales need to be tightly integrated with the same incentive and management plans.

Leads 100

Leads Lead Marketing Qualified Leads Enterprise Management 100

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You go crazy making your business case based on the idea that people will be so much more productive. You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate.

Rules 100

Rules Wiki Buzz Social Media 100

Buzz Marketing for Technology

JULY 24, 2008

Gene Carrs Patron Technology Blog. E-marketing Insight to help arts & non-profit organizations leverage the Internet. About. Your email address: Powered by FeedBlitz. Categories. E-mail Marketing. General E-marketing. Presidential Web-watch 08. Web Design. Web/Tech. Recent Posts. The Decline of Print Newspapers: Quantified. The Fall of Newspapers and the Rise of Self-Publishing in the Arts.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Buzz Marketing for Technology

JULY 24, 2008

home. about. contact. subscribe. advertise. privacy. photos. Categories. Announcements (26). Blogs (28). Business (22). Collaboration (16). Content Management (2). Intellectual Property (4). Knowledge Management (35). Memes (10). PayPerPost (1). Technology (28). Time Management (3). Writing (2). Archives. July 2008. June 2008. May 2008. April 2008. March 2008.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Buzz Marketing for Technology

JULY 24, 2008

français - Español. idrc.ca HOME >. Programming >. Other Projects >. Research for Health Equity >. Governance >. Research Matters >. Key Documents >. Synthesis Papers >. Topic Explorer. Research Matters. About Research Matters. Conferences & Events. Contact RM. Focus Themes. Habari. Key Documents Synthesis Papers. News. Projects. Radio. Resources. Search Engines.

Research 100

Research Paper Conference Contacts 100

Buzz Marketing for Technology

JULY 24, 2008

Home. About Full Circle. Resources. Contact Us. Full Circus. Full Circle Associates. connections for a changing world, online and offline… Online Facilitation Resources from IBM Workshop. Online Facilitation Diagnostic Map - a look at five main online facilitation stages: orientation, welcome, agreements, community and cycles. Facilitator Qualities & Skills - a checklist of facilitator qualities, skills and knowledge base.

Knowledge Base 100

Knowledge Base Communities Conference Creativity 100

Buzz Marketing for Technology

JULY 24, 2008

exact. any/all. The original knowledge-management publication. denotes premium content | Jul 24 2008. E-mail: Password: Forget your password? Click Here. Business Intelligence. Collaboration. Competitive Intelligence. Communities of Practice. CRM. Culture. E-learning. Enterprise Content Management. Enterprise Search. Intranets & portals. Taxonomies.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Buzz Marketing for Technology

JULY 24, 2008

Personal Knowledge Management (PKM). Personal Knowledge Management is a process and strategy for properly using. the tools of technology for enhancing information, learning and inquiry skills. "Today, all of us live and learn in a world that has been radically altered by the ready availability of vast stores of information encoded in a variety of formats.

Personalization 100

Personalization Education Promotion Contacts 100

Buzz Marketing for Technology

JULY 24, 2008

UKeiG Blog. UKeiG, the UK eInformation Group, is a professional body for users and developers of electronic information resources. Wednesday, May 21, 2008. Top Search Tips - May 2008, Liverpool. UKeiGs recent Liverpool Internet search workshop was filled to capacity. It was a packed day with a significant amount of new content and plenty of time for participants to try out the tools and techniques for themselves.

Tips 100

Tips Web 2.0 Wiki RSS 100

Buzz Marketing for Technology

JULY 24, 2008

The Victorian School Libraries Learning with Web 2.0 Program… Re-imagine … Home. Contact Us. Credits. Further instructions for this week’s task. Register your blog. Welcome! Congratulations to all of you who have chosen to participate in this program and who are on your way to developing an understanding of the Web 2.0 tools readily available in todayâ??

Web 2.0 100

Web 2.0 Wiki RSS Education 100

Buzz Marketing for Technology

JULY 24, 2008

JCMC Home. Submit. Issues. Author Index. Editors. About JCMC. Bos, N., Zimmerman, A., Olson, J., Yew, J., Yerkie, J., Dahl, E., et al. (2007). From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. [link]. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories.

Communities 100

Communities Practices Sample Work Management 100

Buzz Marketing for Technology

JULY 24, 2008

SchoolCIO | K-12 Blueprint | 21st Century Connections | Model Intelligent Classroom | Digital Learning Environments. Search TechLearning with. Databases -->. Articles. Grants. Reviews. Web Picks. Requires Flash Player 9 Version Test Download Flash. Technology & Learning. Educators eZine. Digital Media in the Classroom. School CIO. Subscribe. Latest eBook.

Education 100

Education Copyright Class RSS 100

Buzz Marketing for Technology

JULY 24, 2008

); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Home. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company. People. Ideas. Business Networking.

Companies 100

Companies Work Management Advertorials RSS 100

Buzz Marketing for Technology

JULY 24, 2008

skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Monday, June 9, 2008. Hanzel and Gretel through the internet. Today I logged on to check my e-mail and ended up looking at an article on Faxes. How did I get there? I found an e-mail about a document Tony Karrer was preparing for the WorkLiteracy group on google docs.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Work Management 100

Buzz Marketing for Technology

JULY 24, 2008

skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Thursday, June 5, 2008. Transition to new Technologies. I recently watched as my children showed each other the ins and outs of what they had figured out about their iPod. What is interesting to me is that iPods dont come with instructions per se. As a result, many of the features are learned (just like using google) with tips that others have figured out.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Blogger 100

Buzz Marketing for Technology

JULY 24, 2008

skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Wednesday, June 4, 2008. Writing forces learning. In reading Tony Karrers presentation handout I came across the phrase "writing forces learning". While I think the context of this was about blogging, the presentation was about group learning. I currently am trying to figure out how collaborative writing affects the individual and how that then affects the organization as the individual takes bac

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Lead Ranking 100

Buzz Marketing for Technology

JULY 24, 2008

Login. iBreadCrumbs is. A Social Network for Researchers to Share Recorded URLs, Track Websites, Review Notes Online, and Encourage Online Collaborative Research. iBreadCrumbs.com is a recording toolbar for your web browser. Similar to what a DVR does for tv, iBreadCrumbs.com records all the web pages you visit while you research. Save, review, and share your research with friends or colleagues. iBreadCrumbs allows students, researchers, and professors to organize the worlds data into narrow res

Privacy Policies 100

Privacy Policies Class Privacy Press 100

Buzz Marketing for Technology

JULY 24, 2008

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. Ranked among Technorati’s Top 10 blogs in the world, ReadWriteWeb is the lead blog in a growing network of blogs devoted to Web technology, and is an ideal partner to link the community of the Web to Rensselaer.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Buzz Marketing for Technology

JULY 24, 2008

The Common Craft Store. Our Client Productions. The Common Craft Show. home. our work. about us. contact. blog. Home » Blog. Search Common Craft: Being Lightweight: Tools We Use. By leelefever on June 10, 2008 - 9:20am. Categories: beingsmall. business. cooltools. lesson. lightweight. ourwork. Comments: 17. This is the second in a series of posts about being lightweight.

Ning 100

Ning Tools Wiki RSS 100

Buzz Marketing for Technology

JULY 24, 2008

ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY. TECHNOLOGY. MANAGEMENT. Your ID: Password: Forget your ID or password? | Help. -->. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? I know you can read.

Product 100

Product Work Management RSS Privacy Policies 100

Buzz Marketing for Technology

JULY 24, 2008

Webupon > Social Bookmarking. Nine Notable Uses for Social Bookmarking. by Mark Dykeman , Nov 23, 2007. Bookmarking doesnt need to be limited to tracking websites for yourself. You can track virtually any kind of document and share it with almost anyone. Keeping Your Websites In Order Would you like to have an almost limitless ability to keep track of websites?

Digg 100

Digg Classified Ads Privacy Policies Tagging 100

Buzz Marketing for Technology

JULY 24, 2008

www.straitsknowledge.com. blog. articles. how-to guides. events. publications. book. videos. about. Wheel Taxonomies. In my book I have a section about matrix taxonomies and the limitations on how much information they can contain without some clever design. The “verb wheel&# below based on Bloom’s Taxonomy of educational objectives, is one of those clever designs.

Wiki 100

Wiki Social Networks Newsletter Guidelines 100

Buzz Marketing for Technology

JULY 24, 2008

Informal Learning Blog. ← Flipped to YouTube. Emergence → Informal learning & web 2.0: the mash-up. June 30th, 2008 | informl2. In January, Donald Clark, Nigel Paine, and I led discussions on informal learning and web 2.0 at Learning Technologies 2008 in London. This is my first mash-up of conference presentations. I encourage you to steal the concept: life’s too short for linear video.

Web 2.0 100

Web 2.0 Wiki Conference Communities 100

Buzz Marketing for Technology

JULY 24, 2008

Experiencing E-Learning. Building Engaging Learning Experiences through Instructional Design and E-Learning. « Daily Bookmarks 06/26/2008. Daily Bookmarks 07/01/2008 » Put Learning on Your To Do List. June 26, 2008. Image citation. To do list from beth77’s. photostream. One of my SMEs mentioned today how she wants to learn more about Web 2.0 tools, but hasn’t made time for it.

SME 100

SME RSS Web 2.0 Wiki 100

Buzz Marketing for Technology

JULY 24, 2008

NYTimes: Home -. Site Index -. Archive -. Help. Register for NYTimes.com. • Breaking news and award winning multimedia. • New York Times newspaper articles. • Arts & Dining reviews. • Online Classifieds. Its free and it only takes a minute! In order to access our Web site, your Web browser must accept cookies from NYTimes.com.

Privacy Policies 100

Privacy Policies Copyright Privacy Order 100

Buzz Marketing for Technology

JULY 24, 2008

Jump to: Page Content , Site Navigation , Site Search , Current Issue. Archive and Back Issues. Customer Service. Subscriber Benefits. HBR Subscriber Alert. ADVERTISEMENT. July-August 2008. > The Competitive Imperative of Learning. OPERATION NON SUPPORTED. TO CONTINUE READING THIS ARTICLE: HBR Subscribers - Log In: As a subscriber, you can continue reading this article online or print a version for offline reading.

Copyright 100

Copyright Custom Publishing Purchase Advertisements 100

Buzz Marketing for Technology

JULY 24, 2008

Brain to Brain : e-Writing Tips and Ideas through Al Macintyre on how to do a better job of communicating between sentients (humans and other intelligent beings whenever we find any). Effective communications also includes how we interrelate with the needs of people who have communication disabilities such as the blind and vision-impaired. Updated: 12/08/2002; 12:50:46 AM.

Work Management 100

Work Management RSS Blogger Domain 100

Buzz Marketing for Technology

APRIL 8, 2008

In this short video (about seven minutes) I introduce some basic principles of visual language: Forms, fields and flows. I think of this as the “alphabet&# of visual language. This set of principles is the primary set of marks you need in order to create visual meaning. Did you like this? If so, please consider buying me a coffee!

Video Marketing 100

Video Marketing Order Buy WOM 100

Buzz Marketing for Technology

MAY 22, 2008

A CALL FOR VISUAL LITERACY. In many organizations, the beginning and end of any business activity is marked by the PowerPoint presentation. In the early stages of an initiative, PowerPoint is used in strategy sessions, to present proposals and put forth plans. Later, it's used for updates and progress reports. In the final stages, it's used to report back and to present findings and conclusions.

Rules 100

Rules Business Television marketing Domain 100

Buzz Marketing for Technology

JUNE 4, 2008

What is information design? And in a world where, slowly but surely, everything is being translated into, and expressed as, information, how do you begin to think about organizing the massive amounts of information we’re generating every day? What are the most successful strategies for thinking with, manipulating and organizing information? Google, one of the superstars of the information age, has recognized something important: that the internet does not need to be organized until you wan

Budget Programs 100

Budget Programs Tools Classified Ads Comparison 100