Biznology

OCTOBER 15, 2021

It’s been about two months since Apple announced changes meant to better protect children who use their products from online predators and other threats. Perhaps I’m too naive in thinking that Apple’s intentions were honorable, but regardless of the company’s intentions, the backlash was swift, merciless and not unreasonable. There’s a long history of companies not necessarily keeping children’s best interests in mind, from Facebook’s current Instagram troubles to the Joe Camel character s

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Biznology

SEPTEMBER 13, 2021

The following is an exclusive sneak preview excerpt from the forthcoming book, Engaging Employees Through Strategic Communication, co-authored by Consultants Collective member consultant Mark Dollins and John Stemmle, Chair & Professor of the Department of Strategic Communication at the University of Missouri School of Journalism. We’ll be featuring Mark Dollins and John Stemmle in a Consultants Collective Conversations online event on September 22nd at 9am PT / noon ET.

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Biznology

JULY 30, 2021

This week’s collection reflects an eclectic range of reading and listening over the last couple of weeks. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues. The Articles section delves into, what I believe to be, are defining aspects of organizational culture: clarity of purpose, collaborative relationships, clear and simple communication as well as a commitment to life-long learning.

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Biznology

JULY 28, 2021

In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. The announcement was almost humorous and overly blunt in nature. To be 100 percent transparent, I never used Fleets. Not once. And I don’t care that it’s going away. However, the abrupt and very quick axing of Fleets just eight months after its release leads me to raise two bigger industry-wide questions: Why do soci

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Biznology

JULY 12, 2021

It wasn’t all that long ago that compliance issues that were even remotely digital in nature were the domain of the same teams that worried about server configurations and RAM requirements. These were technology issues, not business issues. Even in industries like financial services, pharmaceuticals, and the law, where regulation has long required additional attention, the regulations tended to be far less broad than they are today.

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Biznology

JULY 9, 2021

Now that masks have (mostly) come off and vaccinations are hitting meaningful levels, we’ve launched into a global case study about the workplace that will undoubtedly be written about by Harvard Business School and debated for decades to come. Some companies like Goldman Sachs and JP Morgan are demanding ALL employees return to the office full time (WFO).

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Biznology

JULY 7, 2021

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. CTV offers two key benefits: precise household-level targeting, and accurate tracking for attribution. Which is exactly what B2B marketers need: zero waste and clear accountability. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste.

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Biznology

JULY 2, 2021

This week’s collection reflects an eclectic range of reading and listening I’ve been doing over the last month. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues. Of particular note, are the trends and the increasingly dynamic nature of the post-pandemic workforce, highlighted in the first three pieces in the Articles section.

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Biznology

MAY 26, 2021

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Countering Zoom Fatigue. Tiresome or not, online meetings are videos. And they’re not going away. Among the causes and cures of Zoom Fatigue I wrote about recently is stress caused by having a bunch of people staring at you.

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Biznology

MAY 24, 2021

By late last summer, it became clear that most companies would likely move to a hybrid working model , which combines increased levels of remote work with in-office work. The Washington Post’ s recent article T he hybrid office is here to stay. The shift could be more disruptive than the move to all-remote work covers the growing number of companies announcing they’re going hybrid.

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Biznology

APRIL 21, 2021

Will the technological revolution bring with it a more sustainable future? As businesses transition to increasingly digital operations, they typically increase their efficiency. There’s an argument to be made that the shift, in addition to fueling business growth , also cuts the number of resources they use. This, in turn, may limit the potential impacts they have on the environment, their employees, and their customers.

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Biznology

APRIL 15, 2021

FIR B2B #146: Language Matters. Last week Volkswagen tried and failed at an A pril Fool’s prank that involved changing its name to “Voltswagen” in recognition of its belated line of electric vehicles. The name change was confirmed through its press channels before Volkswagen eventually revealed that it was “only” a joke. Only a lot of people in the media weren’t laughing, believing that they had been manipulated as part of a marketing stunt.

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Biznology

APRIL 14, 2021

If it hasn’t happened to you in your career, it probably will. It, of course, is a rebrand. Whether you were on the wrong side of a trademark challenge, you were part of two or more organizations coming together, or you’re starting an organization from scratch, you’ll need to understand and manage brand implementation. Otherwise, it will manage you.

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Biznology

MARCH 23, 2021

As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. Small businesses are always looking for ways to improve efficiency and increase revenue streams at the lowest possible cost; thus, their ability to adapt quickly is imperative for survival. I chose these two trends based on the answers to a question I asked of a group of my colleagues.

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Biznology

MARCH 18, 2021

Episode Summary: For years, with members all around the globe, the MIT Alumni Association produced events both big and small to keep alumni connected to their alma mater. In this episode, we hear from Jamie Brogioli , Director of Alumni and Friends Engagement for the MIT Alumni Association. He walks us through all the stop-on-a-dime twists and turns of shifting a global event program online.

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Biznology

MARCH 16, 2021

More show, less tell. Have you given any thought to how much video these days gets watched without audio? More than you think, probably, because LinkedIn, Twitter, Instagram, Facebook, and YouTube all autoplay videos with no audio by default. Now consider the videos you’ve created to explain and promote your products and services. If the viewer doesn’t listen to the voice track, how much of your message is getting across?

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Biznology

FEBRUARY 10, 2021

Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members and Biznology contributors to predict what the new year will have in store for us! Below are a few predictions from Biznology contributor Bruce McKenzie. More competitive digital selling.

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Biznology

FEBRUARY 4, 2021

Dana Look-Arimoto and NEWdOG Media|1/28/2021Season 1, Episode 23 – Look back at the year that was: 2020! Interview excerpts feature some wonderful wisdom for tough times! EPISODE LINKS: Purchase Dana’s latest book and everything else! Take the Quiz. Website. LinkedIn. Instagram. Twitter. Today’s Guests: Ashish Kaushal , Eve Rodsky , Chester Elton , Ginny Clarke & Robb Holman.

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Biznology

FEBRUARY 4, 2021

It had been on my calendar for weeks, a meeting with a representative from the House of Parliament in the United Kingdom. We were scheduled to discuss gambling restrictions and other important iGaming topics. When the day finally arrived, I got up early and got my coffee started. I took a shower, brushed my teeth and began getting my clothes ready. I grabbed my favorite shirt and got it ironed.

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Biznology

DECEMBER 29, 2020

EE Goes In-House: Smartphone Filming Tips From Our Producer. If you’re like most people, you have a high-tech video camera right at your fingertips ? and you’re not making the most of it. Why let that potential go to waste? Grab your smartphone and take in these recording tips from our video maestro, EE production manager Ed Gilbert, who shares his deep audio/visual expertise for our latest EE Voice Clip.

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Biznology

NOVEMBER 20, 2020

Kevin Jordan will be back in early December. COVID cases continue apace. The implications for this are unfolding, as they are in communities across the US and internationally. Our thoughts of late have centered on the need for and important role of engaged, sustained and value-driven leadership. We all have the opportunity and the obligation to lead from whatever seat we occupy in both our professional and personal lives.

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Biznology

NOVEMBER 18, 2020

Visual Data Media Services , a leading entertainment services company, will partner with Endeavour Capital , a mid-market investment firm, to support Visual Data’s next phase of growth. With Endeavour Capital’s support, Visual Data will build on its industry leadership, capitalize on entertainment industry digital trends, and continue the company’s current momentum with further investments in its service offerings, expansion of its global footprint and strategic acquisitions.

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Biznology

NOVEMBER 16, 2020

Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it. In this article, you will learn how to collect and use big data to strengthen customer service.

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Biznology

OCTOBER 7, 2020

Always on the lookout for new ways to identify prospects and generate leads in business markets? This year I’ve come across a handful of services and tools that demonstrate and welcome creativity and innovative by using digital marketing. Here are some to consider. Ramp up your LinkedIn outreach. Hugh MacFarlane , a longtime sales and marketing trainer and coach has added a prospecting service that uses predictive modeling to identify and target prospects for clients.

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Biznology

OCTOBER 6, 2020

Only 20% of B2B companies these days rely on in-person or field teams — down from 60% last year. They’re seeking to make up for the lost engagement with. online meetings website interactions self-serve interactions live chat agents. For many B2B companies “website interactions” has meant redoubling their eCommerce efforts — with good results and with fewer interactions.

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Biznology

AUGUST 25, 2020

Marketing in this digitally-dominated world of ours is as much of an art form as it is scientific in nature. We rely on numbers to analyze successful and the not so successful interactions we have with our website visitors and customers, and we trust a range of analytics tools to tell us where things have gone wrong and how we can make it right. In the same way, businesses are constantly looking for ways to boost conversion rates, to inspire more purchases from existing customers and to increase

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Biznology

JULY 14, 2020

Some businesses have successfully worked with remote teams for years, while others have been forced by the pandemic to adapt quickly. While the perks of working remotely and collaborating with teams from all over the globe have been known for a while now, especially to those who have successfully implemented those collaborations over the years, some businesses still struggle with establishing a long-term bond with those remote employees and freelancers.

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Biznology

JULY 10, 2020

I hope you, your families and friends continue to be well, safe and healthy. And I hope that you were able to enjoy some down-time over the July 4 holiday weekend. We spent the last week working and doing a bit of safe, distanced playing at our family home in Inverness, CA. Beautiful weather and very nice to unplug for a few days (as my photo above will attest).

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Biznology

JUNE 9, 2020

When it comes to any form of marketing, the latest trends are to be followed in order to be successful. This is because the campaigns need to reflect the mindsets of people in order to attract them. They need to respond to potential customers’ needs and expectations, which are changing with technology and other aspects of our modern society. The latest impact on a global level was certainly the pandemic, which has altered our everyday lives and is still shaping our mindsets.

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Biznology

JUNE 5, 2020

Businesses are looking for any and all means of making money during the COVID-19 pandemic. One great way is to make your money work for you. Money market accounts are a safe way to earn an extra few percentage points on your cash. Money market accounts usually require a higher minimum balance upon opening than a regular savings account, and also a higher daily balance – but the interest rates are also higher, so you’re sure to benefit if you’ve got a larger balance.

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Biznology

JUNE 3, 2020

The global pandemic is affecting every area of our lives and our businesses today. I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. Roger McDonald. How do you see Covid-19 changing the nature of B2B sales and marketing going forward?

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Biznology

APRIL 30, 2020

The challenge. Every employee in your workforce is being challenged, whether it is over stress from their jobs, fear of change, or worse…The unknown. What if the thought of the future could spark them into a new reality. One where they control their destiny and are able to do amazing things for themselves and your company? The possibility. Ever wondered what Abraham Lincoln was thinking when he said, “The best way to predict your future is to create it?

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Biznology

APRIL 27, 2020

We’re pleased to present a new feature, Consultants Collective Profiles to introduce you to our member consultants and advisors, executive coaches, clients and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

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Biznology

APRIL 24, 2020

I hope you and your families continue to be well, safe and healthy. The Articles section looks at several key themes: 1) a suite of articles on the importance of and need for ongoing learning, even in this tumultuous time; 2) several pieces imagining the future of work and how best to prepare now for what that may look like; and 3) a couple of profoundly sobering analyses from The Atlantic re: what the current global pandemic will mean for both Millenials and Gen C (or Gen V if you are of the mi

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Biznology

MARCH 19, 2020

This article, authored by our Member Consultant John Sigmon, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collabora

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Biznology

FEBRUARY 21, 2020

Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms. But since there are so many brands on social, it can no longer be business as usual in terms of engaging, acquiring, and converting all those people into your life-long customers.

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Biznology

JANUARY 31, 2020

Here’s a list of 30 things that, in my experience, are all-too-easily overlooked in the process of making videos to support technology solution selling. Organization. ? Team includes the people with the most customer and market insight. ? All relevant background materials shared with the production team. ? Style preferences, graphics standards, and branding guidelines communicated. ?

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