Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

OCTOBER 10, 2023

Guest post by Elen Mesropyan. Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. Those stats certainly aren’t lost on marketing professionals, who also understand that more than 70% of people who have a positive experience with a business on social media will recommend that business to their networks.

Marketing AI 289

Marketing AI Social Media Social Marketing Marketing Budget Creation 289

Webbiquity

AUGUST 30, 2023

Guest post by Nina Petrov. Building a strong brand starts with raising awareness and bringing customers on board with your vision. Maintaining a strong and resilient brand, however, is about building strong relationships with your customers, and making them a part of your story. Image credit: vectorjuice on Freepik Customer lifecycle management plays a large role in establishing and maintaining a powerful brand.

Ideal Customer Profiles 253

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 253

Webbiquity

JULY 25, 2023

Your organization has an awesome website that ranks highly, engages visitor, and produces leads. Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. Image credit: US Indonesia But it’s time for a refresh.

SEO 245

SEO Marketing Websites Lead Ranking Lead Scoring 245

Webbiquity

JUNE 20, 2023

Guest post by Nina Petrov. Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

MARCH 28, 2023

Guest post by Natasha Lane. A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4 billion in 2022. 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

FEBRUARY 16, 2023

Guest post by Brit Tucker. According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% over a five-year period. This would make the industry worth $18.7 billion by 2027. Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Webbiquity

FEBRUARY 14, 2023

Guest post by Chris Tweten. Patience is a virtue—but time is more precious than gold. In the case of eCommerce, the patience of your customers is thin, but their time spent on your site browsing products turn into your gold. Image credit: Indira Tjokorda on Unsplash A few seconds isn’t much time, but it could be the deciding factor between a website visitor buying a product or abandoning your site.

eCommerce 54

eCommerce Tips Bandwidth Paid Search Agency 54

Webbiquity

NOVEMBER 17, 2022

Guest post by Dan Annetts. While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA). Image credit: Domenico Loia on Unsplash.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

NOVEMBER 15, 2022

Guest post by Eva Chan. Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

NOVEMBER 12, 2022

Contributed post. In business, efficiency is about getting the most out of your available resources. If you’re overlooking new and creative ways to increase productivity in your company, you might be missing out on easy ways to save time and money. Image credit: Nattanan Kanchanaprat on Pixabay. Improving profitability by cutting expenses and ramping up production is just basic good business practice.

Efficiency 161

Efficiency Business Work Management Marketing Management 161

Webbiquity

NOVEMBER 8, 2022

Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media. Image credit: Karsten Winegeart on Unsplash. People praising a product or brand through ratings and reviews increases its credibility and authority.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

SEPTEMBER 28, 2022

Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Here’s how to make your messages stand out and grab attention. Personalized email is much more than simply auto-inserting the recipient’s first name.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

AUGUST 9, 2022

Contributed post. There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list. The more prospects you can successfully pitch to and convert to clients, the higher the return on your marketing and sales spend. Image credit: Jason Goodman on Unsplash.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

Webbiquity

JUNE 16, 2022

Guest post by Alexandra Datsenko. Though web scraping is growing rapidly in popularity and being deployed widely, it’s vital to understand the legal and ethical requirements. Image credit: Sora Shimazaki on Pexels. Although web scraping is perfectly legal, this does not mean that absolutely any content can be collected and actively used. It has to stay within certain limits.

Privacy Policies 143

Privacy Policies Copyright Terms and Conditions Work Management 143

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. Is the worst of the pandemic storm now past? The signs are positive. COVID-era restrictions are pretty much done.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Webbiquity

MARCH 15, 2022

Guest post by Eleanor Hecks. Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. Image credit: Amjith S on Unsplash. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Converting those visitors into potential customers and putting them on the path to a sale is essential in order to see a return on that investment.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

MARCH 10, 2022

Guest post by Dylan Berger. Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. Image credit: Patrik Michalicka on Unsplash. For any B2B company, it takes planning and a solid strategy to establish a successful brand.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

FEBRUARY 8, 2022

The competition for talent is a long-term trend, not a short-term blip. How will your company compete for workers through the next decade? While much has been written lately about the Great Resignation and churn in the job market, labor force growth metrics show that worker shortages aren’t a short-term phenomenon but rather the new normal for employers.

Work Management 272

Work Management Marketing Management Startups CAN-SPAM 272

Webbiquity

DECEMBER 17, 2021

Guest post by Samantha Waites. An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted. Image credit: Austin Distel on Unsplash. Here are six ways revenue marketing can positively impact your business. 1.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

Webbiquity

DECEMBER 9, 2021

Contributed post. If you’ve created relevant, high-quality content and implemented a solid search engine optimization (SEO) strategy , it’s likely you’re seeing website traffic growth. While this is great news, it’s important to ensure that your website can handle the traffic you are driving. Image credit: Monoar Rahman on Pexels.

Traffic 266

Traffic Marketing Websites Tips Outgrow 266

Webbiquity

NOVEMBER 4, 2021

Guest post by Dylan Berger. Every brand strives to meet the ever-changing needs of their customers. Some companies do better than others, but the task comes with its fair share of challenges regardless. Image credit: Jon Tyson on Unsplash. How does this customer perceive my brand? In what ways can I improve my product to meet their needs? What types of strategies should I use to elevate the customer experience?

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Webbiquity

NOVEMBER 2, 2021

Guest post by Erik Bergman. It’s getting more unusual to see in-person events that are dedicated solely to “networking.” And that’s okay. Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Image credit: Adem AY on Unsplash.

Social Media 325

Social Media Tips Media Network Marketing 325

Webbiquity

SEPTEMBER 23, 2021

Contributed post. Society has an obsession with celebrities. In the social media age, this obsession has grown exponentially, and fans (or stans ) are given a front-row seat to the even the most mundane goings-on in their lives. Image credit: Content Pixie on Unsplash. If you don’t particularly care about what actors or pop stars are doing, you might not get it , but just because you don’t get it doesn’t mean you can’t use this obsession with celebrity to your advantage.

Business 260

Business API Marketing & Strategy Paid Search Agency 260

Webbiquity

SEPTEMBER 20, 2021

Guest post by Eddie Segal. A lead is a potential client only one step away from purchasing your product. All you need to do is be responsive, earn their trust, demonstrate your value, and prove that your product or service will meet their needs. B2B lead generation is one of the three key pillars of an effective B2B marketing strategy (along with web presence and brand building).

Lead Generation 270

Lead Generation Tactics Sales Qualified Leads Generation 270

Webbiquity

AUGUST 19, 2021

Guest post by Eleanor Hecks. For any business, launching new products is vital for long-term success. But launching and marketing a new B2B product is difficult. Today’s market is highly competitive, so it’s essential to come out of the gates with something superior to and more enticing than the competition. The best way to overcome these obstacles (and any others you may encounter) is to put together a solid launch plan or a checklist that can help you achieve a successful launch.

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

AUGUST 17, 2021

Guest post by Lisa Sicard. According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” Sounds great, right?

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

AUGUST 12, 2021

Contributed post. Conversion rates are the ultimate measure of business website success. Healthy conversion rates mean higher revenue and sales. Poor conversion rates mean your website isn’t converting visitors into prospects or customers; the investment you are making in driving traffic is generating a low return, or worse—it’s just wasted. Solid conversion rates are vital for a successful online business or B2B website.

Conversion Rate 304

Conversion Rate Design Conversion Marketing Websites 304

Webbiquity

AUGUST 10, 2021

Guest post by Gaurav Sharma. With more than four million new blog posts published every day , it’s no longer enough to simply churn out 500 or even 3000 words and click “publish.” But interactive content can help your marketing campaigns and your brand stand out. Using interactive content for your marketing campaigns gets audiences involved rather than simply reading passively through your content.

Interactive Marketing 317

Interactive Marketing Campaigns Effectiveness Planning 317

Webbiquity

JUNE 10, 2021

Contributed post. Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively. Coming out of the pandemic, even those companies have now realized that an increased focus on digital marketing is necessary to keep up with competitors and drive sales.

Work Management 256

Work Management Marketing Management Paid Search Agency Marketing & Strategy 256

Webbiquity

JUNE 8, 2021

Guest post by Kristie Wright. Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Every department head in the company needs part of the overall budget (and most want more) for their specific team’s operations. But there are rarely sufficient resources available to keep everyone satisfied.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Webbiquity

MAY 4, 2021

When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. More will turn to Google. But most will seek advice from experts they trust. That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. It’s a fascinating story, and to even try to fully grasp it, one must do what the King advised the White Rabbit to do in Alice in Wonderland : “Begin at the beginning.” Prologue: The Reign of Print.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Webbiquity

MARCH 30, 2021

Guest post by Dhruv Mehta. Significantly edited from the original. In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Unsurprisingly, the metric that clinched the first position was “quality of leads.” Image credit: Outfunnel. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

MARCH 29, 2021

Guest post by Anastasia Belyh. Your website’s design may actually be one of the major obstacles standing between your website traffic and the bottom of your sales funnel. It can make the difference in your conversion rates. Your web design can significantly impact your brand image and credibility among new sales prospects. Image credit: Social Media Today.

Conversion Rate 154

Conversion Rate Design Conversion Top of Funnel 154

Webbiquity

FEBRUARY 23, 2021

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. But the challenge today is very different from even the fairly recent past. Since before John Wanamaker famously said , “I know half the money I spend on advertising is wasted, but I can never find out which half,” in the early 1900s, the difficulty was in collecting enough data to make informed decision.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319