Biznology

JUNE 18, 2021

I was talking to a friend recently, making plans to get together in person (finally) and comparing notes on our year, when she said something I can’t get out of my head: “Quitting is the new self-care.”. Her phrase was more plea than plan; few of us can just walk off our jobs. But that sentiment — some version of “I’m sick of this and I’m out of here ASAP” — is one I’ve heard echoed in dozens of conversations with burned-out professional women in the last month.

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Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It is, in fact, quite common that the CIO, CTO or CRO could not even name the company’s head of social media. That’s not only very sad – it’s insanely risky. I have a couple of theories about why this situation exists at almost all large organizations doing social media at scale: • CIOs, CTOs and CROs are simply

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Biznology

APRIL 5, 2021

Episode #54 – Tamara Rodman on the 2021 Edelman Trust Barometer. According to the recently released 2021 Edelman Trust Barometer , societies around the globe are facing an epidemic of misinformation and widespread mistrust. For more than 20 years, the Edelman Trust Barometer has measured trust in businesses, government, NGOs, and the media. According to Executive Vice President Tamara Rodman , who leads Edelman’s Employee Experience Team, this year’s report is an urgent call for communicators to

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Biznology

MARCH 2, 2021

As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. Without a doubt, the pandemic is reshaping the business sector in a very big way. . The best part? The current momentum will see e-commerce continue to grow and build market value rapidly in 2021 and the years to come. This is a great trend for business leaders and established brands, but it doesn’t mean that success is guaranteed for newcomers and even popular online

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Biznology

MARCH 1, 2021

Episode Summary: When we think about messaging, we typically think of what we say about our work to the outside world. Although that’s important to be sure, some would argue that what we say internally is just as, if not more, important. In this episode of Messaging on a Mission we hear from Phil Finch, a former VP of communications at a large not-for-profit, Sharon McIntosh, a world-renowned expert in internal communications, and Sara Jackson, executive director of Internal Comms Pro.

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Biznology

JANUARY 21, 2021

Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members to predict what the new year will have in store for us! Below are a few predictions from our Consultants Collective member consultants. From a new focus on corporate culture, purpose, empathetic leadership, to commitments to DE&I & ESG, to new digital B2B marketing trends that merge the persona

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Biznology

JANUARY 21, 2021

We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

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Biznology

JANUARY 20, 2021

Season 1, Episode 18. This week’s guest is Vinda Souza , Bullhorn’s vice president of global communications. She leads Bullhorn’s global public relations, analyst relations, industry marketing, content marketing, social media, strategic thought leadership, events content, and internal communications strategy. A technology PR pro by trade, Vinda also manages Bullhorn’s strategic positioning with influencers and industry associations.

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Biznology

JANUARY 20, 2021

The following is a sponsored post from our partner, GaggleAMP. Every year brings with it new challenges and fresh ways of working, so it’s safe to say that 2021 will be no different. After all, the coronavirus pandemic has thrown the world into chaos , forcing businesses around the globe to change their approach to work, both internally and externally.

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Biznology

DECEMBER 11, 2020

In this week’s post, we will be going over three themes rather than a single unified theme. We will be going over 1) the need for self-awareness into our leadership blind spots and practical tips to mitigate them, including leveraging your existing strengths; 2) the importance of strategic, thoughtful, and audience-specific communication, including tips specific to the COVID pandemic, as well as an array of pragmatic advice, models, etc. for increasing our messaging effectiveness and value

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Biznology

DECEMBER 10, 2020

As we close out a year marked by upheaval, experts predict more disruption ahead?including an uptick in mergers and acquisitions (M&A). For our 50 th EE Voice podcast, we welcome Louis de Schorlemer of Corporate Diplomat , an agency dedicated to managing M&A, divestitures, or reorganizations. Louis is an international leader in managing M&A communications.

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Biznology

DECEMBER 8, 2020

Protecting your mission is top of mind for all leaders of mission-driven organizations, but protecting it from what, exactly? There are obvious threats, of course, such as financial solvency, reputation, and quality-control. However, other threats are often overlooked but are no less deadly. Here’s a look at them and what you can do to protect your mission from their dangers.

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Biznology

OCTOBER 30, 2020

This week we start with a thoughtful and thought-provoking piece re: the future of Silicon Valley, as viewed through both business and societal lenses. This leads us into a series of articles looking at the role for-profit companies have as stewards of responsible capitalism, what that means for them, their employees and the communities in which they do business and what the future holds.

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Biznology

OCTOBER 29, 2020

Consultants Collective Profiles introduce you to our member consultants, advisors, executive coaches, clients and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

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Biznology

SEPTEMBER 21, 2020

The following is an excerpt from an article originally published on our partner, SPAN Digital ‘s blog. You can read it in its entirety here. The success of companies like Facebook, Amazon, Apple and other digitally-enabled enterprises has encouraged many businesses to seek similar agility through Digital Transformation. Organizations aim to rapidly respond to market opportunities and demands?

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Biznology

AUGUST 7, 2020

Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week I conclude (for the time being) the series of articles on health and well-being, including care (and dedicated time) for ourselves and others as well as optimal steps to maintain resilience. These contain thoughtful yet practical tips and suggestions for you and your colleagues as we navigate these dynamic times.

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Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars. All these “most-effective” content types feature moving pictures on a small screen — in other words, they’re all video.

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Biznology

JUNE 29, 2020

Billions of people around the world use and interact with e-commerce sites every day. In the process, data is accumulated at levels never before possible. Through collection and analysis of this large-scale data, often referred to as big data, you can transform your bottom line. In combination with Artificial Intelligence (AI) technologies, you can use big data in your e-commerce site to generate activity you never before thought possible.

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Biznology

JUNE 25, 2020

A looming wave of change bigger than any other is coming for business — and it’s bigger, faster and more complex than anything we’ve seen before. It’s not just about adjusting to a “new normal,” reducing a real estate footprint or phased re-opening of facilities in the wake of a global pandemic. It’s about transforming how employees work, think and behave in ways that protect people and business from risk, and drive performance.

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Biznology

JUNE 25, 2020

JEM, the publisher of Biznology, recently conducted a survey to assess the impact of COVID-19 on organizations and leaders’ priorities and the challenges and long-term effects of COVID-19 to businesses, leaders and employees. We surveyed and interviewed past and present clients and readers and subscribers of Biznology and our digital newsletter.

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Biznology

MAY 21, 2020

We’re pleased to continue our feature series, Consultants Collective Profiles, to introduce you to our member consultants and advisors, executive coaches, clients and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

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Biznology

MAY 19, 2020

For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. You can’t look up without hearing about coronavirus and COVID-19 and the human tragedy in its wake–as well as the economic carnage across industries. And no one is talking about bringing back in-person gatherings anytime soon.

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Biznology

MAY 19, 2020

Part 1: The New Normal. Roger McNamee coined the term the New Normal in the 1990s. It was a timely and prescient title for a book about how rapid changes in technology and globalization were creating a new normal in everyday life. For example, it used to be normal to make calls and write letters, and now it is normal to email, text, or send Facebook Messages.

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Biznology

MAY 19, 2020

The following is syndicate d from our partner GaggleAMP’s blog, where Consultants Collective member, Casey Hall , shares his expertise in marketing messaging. Your marketing messaging is more important than its ever been during the time of the coronavirus. If your marketing messaging comes off as somewhat insensitive, or as a hard sell despite the pandemic, people will remember that in a negative way.

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Biznology

MAY 19, 2020

The pandemic has impacted every industry across the globe and the entirety of the business sector, sowing uncertainty and even fear among many business leaders who are struggling to maintain operational efficiency, stabilize their cash flow, and keep their employees on full-time. There is no denying that the COVID-19 pandemic will continue to affect businesses of all sizes for months and even years to come, however, those who act quickly can and will stay afloat in the long term.

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Biznology

APRIL 10, 2020

I hope you are all remaining healthy, safe and sane. Highlights of this week’s missive include an array of articles and TED Talks on navigating through these unprecedented series of events, with timely and thoughtful counsel that is equally applicable to our professional and personal lives. For a diversion, there is an eclectic mix of music and art, including a beautiful virtual choir singing U2’s hit “One.” Really stunning.

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Biznology

APRIL 10, 2020

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series is brought to you by Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaboration tools that enable people to work together virtually, developing new models, as well as e

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Biznology

MARCH 9, 2020

This article, authored by our Senior Advisor John Clemons , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collabor

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Biznology

MARCH 9, 2020

Our clients often ask us what kind of content we recommend for their content marketing to be successful. Since most of our clients define success as winning new business, the question is really about what kind of content marketing converts site your friends, followers, subscribers and site visitors? The answer is: any kind*, really. But all kinds work better if you can offer your prospects a range of content.

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Biznology

MARCH 8, 2020

This article, authored by our Senior Advisor Geri Berdak , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaborati

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Biznology

JANUARY 15, 2020

My choice for most epic 2020 marketing prediction is Gartner’s “80% of Marketers Will Abandon Personalization Efforts by 2025.” None of my predictions are on that scale, but each trend will influence the video technology solution providers will need to make. More chatbots, more explanatory videos. According to Botcore , 80% of businesses want to have chatbots in 2020.

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Biznology

DECEMBER 18, 2019

The following is a sponsored article from our partner, GaggleAMP. Digital marketers are always looking for the best methods to drive leads, opportunities, and reach their goals, and this requires staying up to date on what’s trending and the direction of MarTech. As we know, employee advocacy software has been around for almost ten years, but it’s still a growing industry that not everyone has taken advantage of.

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Biznology

NOVEMBER 25, 2019

Everyone wants to make their quick fortune by coding the next TikTok and entering the billion-dollar unicorn club. Recently I had to become an expert in the space for a client who wanted me to consult her on the best way to promote a broad portfolio of products and services, some of which include iOS and Android apps. Not only do I need to understand submission and listing but I need to know how to do everything that will lure people gladly into the trap known as downloading, positively reviewin

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Biznology

OCTOBER 29, 2019

If you’re a B2B marketer, especially a services provider, your environment is about to be upended. Customers are changing, and so are the ways they buy. I’ve been struck recently by five glaring developments in business buying that you need to know about. And once you know, you must consider how to adapt and, better yet, turn the changes to your advantage.

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Biznology

SEPTEMBER 27, 2019

App development is on the rise. And for good reason, we are an app-addicted world. Millions of apps are available for our phones. How do we choose the ones we love? How do the top apps get downloads and fervent fans? Only a small percentage of apps turn a profit. Most lose money. There are ways to make your app more profitable, however. Studying the most successful mobile applications give us insight into the foundations of the best apps.

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Biznology

SEPTEMBER 26, 2019

B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky. Today, most established companies assign the qualification role to an SDR, or sales development rep, a dedicated function that has one foot in sales and one in marketing. But it’s all part of a fairly complicated process.

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Biznology

SEPTEMBER 25, 2019

How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. Customers are becoming more accustomed to the concept of social selling and that’s the good news for building businesses and big brand face alike.

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