Biznology

APRIL 30, 2021

What will it take to move beyond merely surviving to excelling in our careers? How can we create thriving professional environments centered around “purpose, potential and perspective” that both attract and retain outstanding people? How much more creativity, value, fulfillment, and joy could we realize? These and other questions are considered in the lead article, Deloitte Insights’ Leading Forward: Leading the Shift From Survive To Thrive.

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Biznology

APRIL 29, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

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Biznology

MARCH 30, 2021

Intellectual property—trademarks, copyrights, patents, etc.—is a topic most organizations don’t think about enough. That’s especially true for mission-driven organizations. But as we’ll learn in this episode, intellectual property should very much be a concern of mission-driven organizations. . Key Takeaways: There are three types of intellectual property: trademarks to project brands, patents to protect ideas, and copyrights to protect words.

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Biznology

FEBRUARY 24, 2021

We’re pleased to feature the most recent podcast from our Consultants Collective member, Dana Look-Arimoto. We all have a voice. The key is to find it, and more importantly, understand when to use its power. This week, Shakeya McDow, VP of Ethics and Compliance Strategy, Intelligence, and Operations at Kaiser Permanente, gives practical advice on knowing when to listen, when to speak, and how to calibrate your voice so that it is not only heard, but followed. .

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Biznology

FEBRUARY 16, 2021

Episode Summary: USEFULL —with two Ls, get it?—launched as the Coffee Cup Collective but later had to rebrand. In this episode, co-founder and CEO Alison Rogers tells us why and how this social startup thinks about messaging day in and day out. Key Takeaways: Consistency is a constant goal! About Alison Rogers: Alison Rogers is the Founder and CEO of USEFULL, a safe and convenient, app-based, reusable cup and container system based in Boston.

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Biznology

FEBRUARY 15, 2021

LinkedIn is one of the greatest business tools ever, but it can be misused—even abused. Your reputation is perhaps your most valuable business asset. So your behavior on LinkedIn must reflect the way you want to be perceived. Here follow some tips for how to position yourself on LinkedIn as a trustworthy professional, and not a jerk. . When setting up your profile.

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Biznology

JANUARY 15, 2021

Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). ISMG is a serious condition that afflicts many organizations and can lead to sleepless nights, hair loss, or in the most serious cases, WTF outbreaks.

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Biznology

JANUARY 15, 2021

I hope you, your families, and your friends are all well and safe as we continue to navigate the COVID surge and increasingly restrictive containment measures. I thought I would start the year with a recap of the great books I read over my break. I will be back next week with our regularly scheduled content and programming. I wish you all health and peace during these continuing trying times. “People say that life is the thing, but I prefer reading.” – Logan Pearsall Smith.

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Biznology

JANUARY 4, 2021

The most influential tool for sales success in 2020 was video conferencing. According to Hubspot , “74% of leaders who outperformed targets this year said virtual meetings were “as or more effective than face to face meetings.” In the same article, a spokesman for Zoom assures us that video is 34X as effective! Anyway, we can all agree that video is effective.

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Biznology

DECEMBER 4, 2020

I hope you, your families and friends had a relaxing and safe Thanksgiving holiday! Here is a range of some of Kevin Jordan’s favorite reading and listening to help reflect on meaningful words and ideas that can help shape who we are. All pieces offer varied and thoughtful points of view on an array of topics, which we hope you find as helpful and engaging as he did.

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Biznology

OCTOBER 23, 2020

The majority of this week’s reading and listening is clustered around 3 themes: 1) diversity, equity and inclusion (DEI) in our workplaces , including how to facilitate more of it, the ongoing debate and current clash of perspectives emanating from Silicon Valley and a perspective on the state of DEI and the significant work that still remains; 2) resilience, including what constitutes resilience, the traits of resilient individuals and organizations and how, collectively, we can effective

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Biznology

OCTOBER 22, 2020

When you want to increase your website’s popularity, you have to turn to search engines. They’re the gatekeepers of internet content and decide which pages will be displayed during a search query. While no one knows the most intricate details of a search engine algorithm, there are some predictable metrics that decide whether or not a page will rank well.

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Biznology

OCTOBER 21, 2020

In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, but they couldn’t have anticipated the seismic change we would all soon experience. Their timing will serve us well as we move forward in a post-COVID-19 world. Drawing from their ongoing research and their careers in the field and in the classroom, Mark and Jon joined us for the latest episode of EE Voice to discuss the foundational and emerging core c

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Biznology

OCTOBER 16, 2020

The CEO just announced a new focus on Diversity….now what? The CEO of your company has just announced the company will now be focusing on diversity in the workplace and this is fantastic! But now that they have established it, what do they do? How will they implement better plans or systems for the company to increase diversity and inclusion and get rid of bias in the workplace?

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Biznology

SEPTEMBER 11, 2020

Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the third in a 3-part series on belonging. As part of Consultants Collective’s Third Wave initiative , which focuses on company culture and the future of how we work together in the wake of the COVID-19 pandemic and the goal of creating more inclusive organizations, we’ve been asking: how can leaders rethink what it means to be part of a company — to truly create a sense

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Biznology

JULY 29, 2020

For many of us, COVID-19 has altered not just our ability to see family and friends, but also our working lives. Non-essential businesses have taken the responsible approach and, where possible, sought out remote working solutions for their employees. While this may have initially been a necessity, more are starting to discover the benefits that can come from utilizing remote teams.

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Biznology

JULY 28, 2020

We’re pleased to be able to syndicate pieces from Consultants Collective member consultants, advisors and coaches who have shared their expertise with leading business publications. Today, we feature Consultants Collective member consultant Bill Hall , whose article originally appeared in Forbes. The workplace is supposed to be a gratifying environment where people learn to push their boundaries, overcome challenges and chart purposeful paths in life.

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Biznology

JULY 24, 2020

Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week finds us back at home in lovely Alameda after another great week at our family home in Inverness, CA. Such a treat to be able to spend time there working and relaxing in relative tranquility. This week’s articles and TED Talks/podcasts centers thematically on health, well-being, care for ourselves and others and optimal steps to maintain resilience.

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Biznology

MAY 6, 2020

Increased familiarity with online video platforms like Zoom has opened up opportunities to stand out from the crowd with better quality video. Maybe you’ve already improved your on-camera game with expert lighting tips or by adding a spiffy virtual background. Beyond talking heads. Still, a prerecorded spokesperson may not be the most effective visual support for an online conversation about a technology solution.

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Biznology

APRIL 3, 2020

This article, authored by our executive coach, Kevin Jordan, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collab

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Biznology

APRIL 3, 2020

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, and others whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaboration tools that enable people to work

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Biznology

APRIL 2, 2020

Podcast: Play in new window | Download (Duration: 27:05 — 31.0MB). Did you miss our webinar: The Value of Employee Comms During COVID-19? Here’s a recap. Today we have a special episode of EE Voice: Mark Dollins (friend, comms pro and a former EE Voice guest ) and I recently conducted a webinar to discuss the value of employee communications during COVID-19 — as well as share best practices and helpful hints during this crisis.

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Biznology

MARCH 6, 2020

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series is brought to you by Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaboration tools that enable people to work together virtually, developing new models, as well as e

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Biznology

MARCH 5, 2020

This article, authored by our Senior Advisor Sharon McIntosh , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collabo

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Biznology

MARCH 4, 2020

This podcast, by our Senior Advisor Sharon McIntosh kicks off a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaboration tool

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Biznology

FEBRUARY 27, 2020

Video marketing statistics can inform your future strategies and give you valuable glimpses into consumer demands. Here are eight video marketing stats for you to keep in mind: 92% of Marketers Say Video Is an Important Part of Their Strategies. Statistics gathered in December 2019 by Wyzowl indicated that 92% of marketers considered. video an important component of their strategies.

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Biznology

JANUARY 6, 2020

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you. Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations.

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Biznology

DECEMBER 13, 2019

The following has been curated by Consultants Collective member, Kevin Jordan. This week’s edition has multiple articles and Ted Talks on the power and benefit of continuous learning and development, regardless of the stage of your career. There are also a few perspectives on happiness and gratitude and their applicability to our modern (and often chaotic) professional and personal environments.

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Biznology

NOVEMBER 20, 2019

As the year nears its end with 2020 just around the corner, now is the time that business professionals start assessing which trends will help them grow their enterprises in the coming year. Here are six business trends for 2020 that are standouts. Insights-Driven Marketing. Companies can no longer merely make assumptions about which strategies will get the most favorable responses from consumers.

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Biznology

NOVEMBER 19, 2019

At the heart of all great businesses are domain experts who are excellent at execution. Regardless of whether the business remains highly analog (increasingly rare in today’s marketplace) or is the latest emerging digital start-up domain expertise and execution wins over technology disruption alone. So when you’re considering investments AI and its related technologies you have to start with your business.

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Biznology

OCTOBER 25, 2019

Computer-Aided Design software is absolutely crucial for industries such as industrial objects, mechanical objects, industrial design, architecture, engineering. When you have a CAD model on your hands, you get data for things like material properties, dimensions, manufacturing processes, and tolerance. Basically, you get freedom for advanced rendering and animation, while having some menial and annoying parts of the job basically given to you on a platter.

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Biznology

OCTOBER 23, 2019

The most effective email marketing engages customers with the right messages as they move through the buying cycle. Email marketing automation tools are crucial to optimize delivery and manage the process. Email Marketing Strategies. There are two main types of email strategies marketers employ. The first is drip campaigns. Drop emailing delivers sequenced messaging at specific intervals.

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Biznology

SEPTEMBER 23, 2019

Business leaders can ensure positive and memorable consumer engagement by optimizing call center performance. Savvy executives enhance call center performance by taking advantage of the latest inbound technology and best practices. Advanced communications technology and powerful software enables call center executives to foster interactions that resonate with customers and boosts brand credibility.

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Biznology

SEPTEMBER 20, 2019

The benefits of using various social media platforms to market your business are plentiful, with quite a few channels to choose from, and a large captive audience just waiting to view your content. However, it’s never as easy as most people assume. You can’t just open a social media account, post something arbitrarily, and expect excellent results.

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Biznology

SEPTEMBER 18, 2019

When it comes to designing a successful app, the key component that drives adoption is User Experience (UX). Consumers have a low tolerance rate for apps that don’t perform intuitively, load quickly, and are easy to use. Good UX is not just a good idea. It should be at the heart of every design decision you make. The process itself is complex, but the result shouldn’t be.

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Biznology

SEPTEMBER 10, 2019

There’s a serious need for changing the way we deal with customer data. How you can use data and still maintain a good relationship with your customers, even among the distrust? We also take a look at who has failed at that, so you can learn what not to do. Take a listen. First: There’s a data backlash coming. Steve and I discuss Scott Monty who wrote recently on preparing for the gathering storm.

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Biznology

JULY 29, 2019

The following is a sponsored article from our partner, GaggleAMP. Employee advocacy has many benefits to any organization, no matter the size or industry, but gamification makes these programs even more effective. Organizations implement employee advocacy programs in order to greatly enhance their social media presence by garnering reach, engagement, clicks, website traffic, leads, and more.

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