Sun.Nov 11, 2012

article thumbnail

Social Toaster vs Zuberance – 2 Ways to Activate Social Advocates

Convince & Convert

Photo from BigStockPhoto.com. I understand why “influencer outreach” is popular. The opportunity to hitch your brand’s wagon to the plow of a new media celebrity (or demi-celebrity) and have them propagate your message seems like a no-brainer. But, we too often mistake audience for influence, and in the bright light of day these programs can be great at generating impressions, but the results at the downstream behavior level are frequently “hard to determine.” IR

article thumbnail

3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week

Hubspot

We usually use this time to round up some marketing stories that we think you'd like to hear. But before we get into that, I think it's important we take some time to thank some veterans for their service. HubSpot has a number of extraordinary employees who served before joining us at HubSpot. So we thought it would be interesting to hear what they had to say in terms of which inbound marketing stories most interested them this week.

article thumbnail

It's Time to Integrate Marketing and Sales

B2B Marketing Directions

Marketing and sales "alignment" remains a hot topic among B2B marketing and sales professionals. Many people on "both sides of the aisle" now recognize that successfully finding and winning new customers in today's business environment requires a cohesive and coordinated effort by both marketing and sales. A growing number of marketing and sales thought leaders are beginning to advocate more dramatic changes in the structure and character of the marketing-sales relationship and/or the techniques