Wed.Mar 07, 2012

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Inbound Marketing Secret Ingredient of Effective Business PR

Tomorrow People

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. There’s no doubt that developing a credible and consistent profile for your brand is as important as ever. Or that gaining positive recognition within industry media channels is both highly valuable and highly desirable.

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LinkedIn Power Tips: Give Before You Receive

Writing on the Web

If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. Maybe Facebook is better left for your family and friends? Just wondering… I’ve invited Chris Buffaloe of SerenityVA.com to share tips on using the LinkedIn recommendations feature. (photo courtesy jannoon028 ).

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More B2B Marketing on Mad Marketing TV — The After Party

Buzz Marketing for Technology

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. - Buyer personas and the importance of knowing your buyers. - Approaches for creating engaging content. - How writing a book can help generate awareness and build reputation. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million.

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Are You Communicating Synchronously in an Asynchronous World?

Avitage

We live in a world that prefers to receive information asynchronously. But we tend to focus on using live, synchronous delivery methods. This is a key source of high costs and low results in every area of a business. I cannot overstate the importance of this idea and distinction, as well as the implication for individuals and organizations. First, some simple definitions.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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A New Definition for Inbound Marketing

Digital B2B Marketing

Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Delight those that find you. According to Hubspot , a leader in inbound marketing, the definition of inbound marketing is “ marketing focused on getting found by your customers. ” The most common functional definition of inbound marketing is the combination o

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Are you too high-class for marketing?

Biznology

Image via Wikipedia. “What we do isn’t really marketing.” I hear that a lot when I work with non-profits and higher education. Charitable organizations do “outreach.” Some organizations do “patient awareness.” The problem is that they still need to fill seats or beds or donation boxes. You might not want to call it marketing–call it whatever you want–but there is something that you need people to do so that your organization keeps going.

Class 101
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Additional Thoughts on 10 Rainmaker Principles

Avitage

As we all plan for a new year and for changes that will make a difference, a good place to start is with core principles and practices. Mike Schultz gives us a useful checklist in his recent blog 10 Rainmaker Principles and Keys to Sales Motivation, which I highly recommend. Given my commitment to focusing on “being the best“ I found this list especially helpful.

Buy 120
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Getting Sales to Accept More Qualified Leads

Vision Edge Marketing

'Would you like to reduce the number of qualified leads passed on by marketing that sales rejects? It’s a relatively easy disconnect to resolve. All it takes is marketing and sales collaborating around the definition of the various stages in the opportunity pipeline and a scoring methodology. If you want to get serious about opportunity management, just follow these three steps: 1.

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Content and Social Media Marketing Predictions for 2011

Avitage

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI). Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become better storytellers – Some brand

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Content Marketing Showcase Series # 1 ShipServ

Ambal's Amusings

We at ClickDocuments. sap. Normal. sap. 1. 4. 2012-03-07T01:25:00Z. 2012-03-07T01:29:00Z. 1. 144. 826. personal. 6. 1. 969. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. We at ClickDocuments.com are happy to announce a new series where we will be showcasing some of the interesting examples in content marketing. This edition we are featuring ShipServ.

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Why Create Content Like a Publisher?

Avitage

We are told, “think and create like a publisher.” (Pulizi, Meerman Scott, Albee) What does this really mean? Why is this necessary? Traditionally, business content creation occurred in a centralized, marketing directed, professional creation organization and process. Today, creation has disbursed to front line creators in the executive ranks, marketing, sales, and even channel and partner organizations.

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CIO Challenges Educators to Stay Relevant

Paul Gillin

Wichita State University CIO Dr. Ravi Pendse last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. Addressing a regional edition of the popular TED conference in Wichita, KS, Dr. Pendse , who is both the CIO of Wichita State University and an award-winning professor, said he chose the term “relevant” deliberately.

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Lead Nurturing and the Inside Sales / Telesales Role

Avitage

We are working with several clients to help them improve their lead nurturing program to deliver a higher volume and quality of sales ready leads to the outside sales team. We have found a tendency on the part of Inside Sales to conduct their work from what I would term a traditional mindset. In many cases they are actively prospecting for new leads from an unqualified list.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The One Graph Marketers Should Update Daily: The Leads Waterfall

Hubspot

Being able to provide the right number of quality leads to your sales team on a consistent basis is one of the essential responsibilities of a marketing team. But without the right tools in place, you can have wild variations in the number of leads you generate, and at the end of a month or quarter, you can end up way ahead or (more likely) way behind your goal.

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What “Job” Do You Want Content to Do?

Avitage

Marketing professionals who are trying to understand the principle behind content marketing can take a lesson from Clayton Christensen of the Harvard Business School and his “jobs-to-be-done” marketing ideas. This core Christensen idea is presented in a recent HBS Working Knowledge article, Milkshake Marketing. The article describes a fascinating study his team conducted on behalf of a fast food chain that wanted to improve milkshake sales.

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9 Questions You MUST Ask Before Hiring a Freelance Blogger

Hubspot

You know that blogging is indispensable for a successful inbound marketing strategy, but despite trying all the tricks of the blogging trade , you just can't find enough time to consistently blog at the frequency and quality level you need to stay ahead of your competitors. When other marketers in your shoes reach this point, there are a couple of routes they commonly take.

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Content Marketing Best Practices from Joe Pulizzi

Avitage

Hubspot Inbound Now Video Interview also a Case Study In Creating Like a Publisher Whether you are new to content marketing or an advanced practitioner you can learn something from the recent Hubspot Inbound Now interview with Joe Pulizzi of Junta42 and founder of the Content Marketing Institute. Anytime I can hear or read Joe’s insights it’s a worthwhile time investment.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How Marketers Can Use Evernote to Organize and Simplify Their Lives

Hubspot

Post-its, notebooks, whiteboards, starred emails, and who knows what else. there are a million ways we inbound marketers keep track of all the things we need to do. But nothing ever seems to quite fit every project or situation. I, too, have gone through my fair share of tools to organize my work, but the tool I find myself continuing to go back to is the free app, Evernote.

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Customer Interviews for Marketing and Selling Content

Avitage

At our recent SMEI breakfast we had an excellent conversation on customer — and video — interviews. As a result, I suspected that most B2B marketing professionals don’t have a successful framework for thinking about, much less acquiring, effective customer interviews for marketing and selling content. Follow on conversations with organizations large and small confirmed my suspicions.

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Engaging Your Facebook Community - SnapApp Webinar (Today!)

SnapApp

Join SnapApp Marketing Director, Amber Stevens, as she goes over effective strategies for engaging your community on Facebook. ? Register now to attend the webinar at 2pm EST. Attendees of the "5 Ways to Engage Your Facebook Community" webinar?will learn: Optimizing the Frequency of Your Facebook Post. The Secret to Getting Posts Shared & Responded To.

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Content Publishing vs. Traditional “Point Production” Process

Avitage

People regularly ask me to clarify the differences and reasons for adopting a content publishing process rather than the traditional “point production” process. Here is a simple list of reasons. We believe organizations face new content requirements that a publishing oriented creation process best addresses because: Content must be relevant to each buyer and their situation, vs.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify

Customer Experience Matrix

Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret. I was personally pleased, since people occasionally ask me what QlikView costs. But then I looked more closely at the list and realized I wasn’t quite certain what it meant. Happily, it didn’t take long to set up a briefing and clarify matters.

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Content Marketing Support Resource

Avitage

I’ve just completed reading Rebecca Lieb’s new book, Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media. I’m immediately buying copies for my people and to use with customers. It’s a terrific introduction and summary of the principles and top level practices. This is book for people who want or need an initial understanding of Content Marketing.

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Avitage Blog- Create and deliver content like publishers to sell to on.

Avitage

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Avitage Blog- Create and deliver content like publishers to sell to on.

Avitage

Content 146
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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Another Case for Marketing and Sales Collaboration

Avitage

We have to be careful not to take words too literally. Consider the idea that marketing delivers sales ready leads to sales. By doing this, marketing has moved the buyer X% (30% -70%?) of the way through the sales process, right? Well, maybe, but maybe not. Let’s look at what has to happen with that “lead” on the sales side. (Reminder, we’re talking complex not transaction oriented sales here.

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Ready or Not, Here’s Your Content Challenge

Avitage

To capture attention and deliver value, your content must be relevant to your buyers and readers. It might be cliché to say buyers are inundated with information, but I don’t see organizations really committing to strategies that deal with this reality. While many have changed the way they market over the last three to five years, I don’t see corresponding changes in the way they create content.

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Content Governance in the Content Marketing Era

Avitage

Today’s content marketing requirements and opportunities are straining traditional corporate thinking, policies and processes. How has your company adapted policies and procedures to accommodate the “democratization of content creation” with the shift from centralized, “professional” production processes, to a distributed or (hopefully) agile creation process?