KoMarketing Associates

DECEMBER 19, 2017

At KoMarketing, it’s been a successful year and I’ve once again seen the content marketing team grow in terms of size and ability. Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance. Not Enough Time for Content Efforts.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

AUGUST 2, 2017

Marketers are still trying to create the perfect content marketing strategy, and research shows they are using a wide array of metrics to gauge their success. The “Content Marketing and Distribution: From a Leadership Perspective” report from Publicity.ai Understanding Customers’ Marketing Content Preferences.

Lead Gen 136

Lead Gen Marketing Report Content Marketing Leads 136

KoMarketing Associates

SEPTEMBER 27, 2017

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. The majority of respondents (53 percent) claim that their overall content marketing approach has been at least “moderately successful.”

Positioning 120

Positioning ROI B2B Marketing B2B 120

Contently

MARCH 30, 2017

Today, they combine for about 11 percent of the UK grocery market, according to Kantar Worldpanel. The big brands have been given a kick by the challengers,” said Andrew Canter, CEO of the Branded Content Marketing Association, a global advocacy and lobbying group. This told us that Tesco could be helpful as well as empathetic.”

Advertising Agencies 88

Advertising Agencies Paid Search Agency Peer-to-peer Multi-Channel 88

Adobe Experience Cloud Blog

AUGUST 24, 2017

With the recent launch of The State of Engagement , we saw data that demonstrates that consumers expect more relevant, timely interactions from brands and that marketers are falling short of those expectations while struggling to find the right tools to help them deliver on consumer expectations. Why is this critical?

Marketo 134

Marketo Marketing AI Google Multi-Channel 134

Lead Liaison

MARCH 28, 2017

When used correctly, marketing automation is a powerful tool for real estate agents. It allows agents to streamline their marketing efforts and push leads through the funnel much faster. Here are some specific ways that marketing automation helps real estate agents succeed. Social Media Marketing.

Marketing Automation Services 66

Marketing Automation Services Marketing Automation Lead Liaison Lead Scoring 66

Oktopost

SEPTEMBER 19, 2017

Top athletes must exercise on a regular basis to maintain peak physical fitness and win competitions. Award-winning musicians and actors are constantly rehearsing their craft to ensure their performances make audiences cheer, laugh, and sometimes cry. Yet even for elite performers, practice alone doesn’t make perfect.

B2B Marketing 105

B2B Marketing B2B Practices Marketing 105

Content Standard

DECEMBER 1, 2017

Disappointed, you rebel against your friends, your family, and the marketing promotion behind the film. (I’ll This is a delicate balance marketers have to walk every day: How do you create excitement for a product or an experience without overselling? But within this scenario lies a tightrope for marketers to walk.

Work Management 61

Work Management Marketing Management Promotion Planning 61

Contently

MAY 12, 2017

The post Case Study: How Contently Helped Manulife Avoid Over $1 Million in Marketing Costs appeared first on The Content Strategist.

Case Study 65

Case Study Case Studies Studies Cost 65

LeadSquared

MARCH 3, 2017

Others do it too: So what is email marketing? Email marketing is the process of nurturing and engaging with your prospects and clients through emails, in such a manner that they think of you, remember you and hopefully buy from you. In fact, there are several reasons why you should do email marketing. You and I are not alone.

Email Marketing 52

Email Marketing Mobile Advertising Leads Lead 52

DivvyHQ

DECEMBER 5, 2017

DivvyHQ is well known as a fan favorite for content marketers as they manage mountains of material. “We’ve seen our bigger retainers client shift their focus to content and we needed an enterprise tool to help them,” said Matt Mesenger, director of digital marketing for Cleveland-based Linkmedia 360. .

Enterprise Management 40

Enterprise Management Advertising Agencies Paid Search Agency Content Marketing 40

Top Rank Marketing

JULY 6, 2017

The post Teamwork Makes the Dream Work: 6 Tips for Helping Your Marketing Team Work Better Together appeared first on B2B Marketing Blog - TopRank®.

Tips 52

Tips B2B Marketing B2B Marketing 52

Brightedge

SEPTEMBER 22, 2017

This blog post looks at how you can use marketing tactics to improve your SEO and rank higher on Google in 2017. The post How to Use Other Marketing Tactics to Help You Rank on Page 1 of Google for Multiple Keywords appeared first on BrightEdge SEO Blog. You can find more actionable B2B SEO tips on our site.

Keywords 61

Keywords Tactics Google SEO 61

Marketing Insider Group

NOVEMBER 14, 2017

From professionally produced marketing videos to influencer campaigns and automation software, staying within your digital marketing budget while still driving growth is easier said than done. The post The Ultimate Guide to Digital Marketing Tools that Won’t Cost a Cent appeared first on Marketing Insider Group.

Budget Programs 559

Budget Programs Cost Marketing Budget Tools 559

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Marketing Insider Group

NOVEMBER 28, 2017

Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy. The post 12 Habits of Wildly Successful B2B Content Marketers appeared first on Marketing Insider Group.

B2B Marketing 440

B2B Marketing Content Marketing B2B Content 440

Biznology

DECEMBER 8, 2017

If you run a commerce site for marketing or sales, there is really no way to build a suitable user experience in AMP. In short, AMP pages are a non-starter for our marketing site. You might consider AMP for informational blogs, wikis, or other static help documentation. But modern marketing sites are responsive to user needs.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

ViewPoint

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.

Cold Calling 470

Cold Calling B2B Marketing PointClear B2B 470

markempa

JULY 25, 2017

How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Because right now, the trust gap between marketers and customers has never been wider. And I still do.

B2B Sales 323

B2B Sales Trust Marketing Ethics Paid Search Agency 323

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

markempa

AUGUST 1, 2017

The answer can make a huge difference in your sales and marketing results. And he’s had a profound influence on how we sell and market, especially those who are in B2B. Because with the cloud, the conversation has to shift from the old “our-solution” marketing: our solution will do this, and our solution will do that.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

markempa

JULY 6, 2017

Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave. Source: 2017 State of Digital Marketing Report published by DemandWave.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

markempa

MARCH 2, 2017

In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Check out Marketing 101: How to get started in lead generation.

Lead Nurturing 249

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 249

Biznology

JULY 12, 2017

In the Ultimate Sales Machine: Turbocharge Your Business , Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

AUGUST 10, 2017

Today, from a sales, marketing, or business development perspective, I fail to see the value of a closed network strategy. Depending on your LinkedIn objectives, your strategic network might be comprised of prospects, customers, influencers, analysts, media, investors, and others who can help or be helped by you.

Linkedin 165

Linkedin Network Marketing Ideal Customer Profiles Activities 165

markempa

APRIL 27, 2017

This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. The goal of this post is to give you seven tips to boost your email nurturing and marketing results immediately. Or do they treat them like people you can help? Think about it.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Biznology

OCTOBER 2, 2017

I try to help them think through what their options are (like any good consultant) but at a certain point, I have to talk to them a bit more forcefully. ” That usually helps us focus the conversation on what we can do to change the conversation rather than what we want other people to do. Find out what they need help doing.

Planning 266

Planning Marketing Consulting Tips 266

Marketing Insider Group

FEBRUARY 14, 2017

Design plays an important part in content marketing. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. The post The Psychology of Colors in Content Marketing appeared first on Marketing Insider Group.

Content Marketing 276

Content Marketing Content Tactics Marketing 276

Marketing Insider Group

JANUARY 16, 2017

And this is equally true in Digital Marketing. We know those aren’t helping anyone. We are also facing the truth that marketing has value. The post 9 Digital Marketing Lies You Should Stop Believing appeared first on Marketing Insider Group. And executives expect to see us deliver […].

Banners 218

Banners Marketing Ads Content Marketing 218

Webbiquity

AUGUST 22, 2017

Building a great brand is the holy grail of marketing. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Still, the folks at Campaign Monitor built their own email marketing tool targeted specifically at designers. Image credit: Nick Youngson. Build your own online platform.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273