2012

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Brand Reputation Management in a Mobile and Online World

Webbiquity

Today’s social/mobile/local technology makes reputation management a big concern for many businesses. For customers these online services, which are even more readily accessible because of mobile apps and different mobile marketing companies , can impact which new places they visit. Guest post by Megan Totka.

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Mobile Positioning: A Business Must

Webbiquity

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

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8 Great Marketing Infographics To Inspire Your 2012 Objectives

Marketing Insider Group

So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling. “ The Actions, Motivations and Influence of Brand Advocates ” – by BzzAgent.

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10 Predictions For The Future of Marketing

Marketing Insider Group

Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? The latest trends in marketing all center around hype and buzzwords like Social Media , Content Marketing , Mobile Marketing and the ubiquity of digital and customer experience. Extra-sensory or Auditory Branding.

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Taking B2B Marketing Mobile: The Pitfalls and Payback

markempa

Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. “As Lockwood points out.

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals. Clearly Define Mobile Marketing Goals. Avoid Assumptions.