DiscoverOrg

MARCH 3, 2017

The competitor in me quickly hit the “Back” button so I too could optimize my vehicle based on the attributes. Evaluating and hiring a winning Sales Team is not unlike the process of evaluating character attributes in a video game. No sales rep is perfect in every category. Sales Team Attributes. Knowledge of the market.

Correlation 131

Correlation Peer-to-peer Marketing Management Storytelling 131

Vidyard

FEBRUARY 27, 2017

As a modern marketing team we’re always looking for new ways to inspire our customers and educate our online audiences. But we also make sure not to forget one of our key ‘customers’ when planning out new programs: our own internal Sales team. The Campaign: Video Marketing Maturity Assessment. Take the Assessment.

Campaigns 71

Campaigns Planning Peer-to-peer Lead Scoring 71

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It also uses those vendors to find identifiers belonging to the same person (such as multiple email addresses or alternative company names) and to link contact and lead records to accounts.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

chiefmartech

MARCH 1, 2017

As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. This is compounded by the sales cycle and buyer’s journey in B2B, which includes multiple touch points and decision makers over a longer period than B2C.

Marketing Attribution 55

Marketing Attribution Lead Ranking Multi-Touch Attribution Paid Search Agency 55

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If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Pipeline acceleration. Customer retention. Customer expansion.

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