Sat.Jan 21, 2017 - Fri.Jan 27, 2017

Remove account-based-marketing-touchpoints
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Account-Based Customer Success: The Refrain Remains the Same

DiscoverOrg

I come to the Account Based Everything movement as a long-time proponent. Now I live in Customer Success, where our strategic accounts team is applying a “starter kit” version of ABE in our best accounts. times more likely to have adopted an Account-Based Marketing (ABM) strategy. Same thing.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.