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Sat.Dec 24, 2016 - Fri.Dec 30, 2016

account-based-marketing-touchpoints

11 inspiring case studies of digital transformation

Biznology

DECEMBER 28, 2016

25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience.

Digital Transformation

184

Digital Transformation Case Study Case Studies Studies

184

3 Mistakes Organizations Make While Developing ABM Programs

Advertiser: ZoomInfo

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Account Based Marketing

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