If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
Content Standard
JULY 26, 2016
It’s a scene that’s played out so many times in my marketing career. I sat in the same conference room with the whole marketing team. I decided that I was tired of the cycle—of working weekends planning for complicated win-or-lose campaigns and a content marketing strategy that might not resonate with people.
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