Sat.Jul 23, 2016 - Fri.Jul 29, 2016

Remove account-based-marketing-cmo
article thumbnail

If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

It’s a scene that’s played out so many times in my marketing career. I sat in the same conference room with the whole marketing team. I decided that I was tired of the cycle—of working weekends planning for complicated win-or-lose campaigns and a content marketing strategy that might not resonate with people.