This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Sat.Jul 02, 2016 - Fri.Jul 08, 2016

Remove cmo-roi
article thumbnail

Data: The New Business Currency in a Digital World – B2B ESP

6sense

JULY 7, 2016

Bob Ray: As an agency partner, we believe that data is the essential ingredient to inform strategies and ideas, as well as identify and prioritize targets and investments to drive the highest ROI for customer acquisition and retention. Data is the currency for business in the new digital world.

Advertising Agencies 48
Advertising Agencies Allocation B2B Thought Leadership B2B 48
article thumbnail

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 88,000+ Insiders by signing up for our newsletter

About
Webinars
Awards
About
Editions
Webinars
Awards
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024