Lead Gen and Engagement: Find your Marketing Sweet Spot
Speaker: Dawn Colossi, CMO, FocusVision
Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.
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