Sat.Jun 04, 2016 - Fri.Jun 10, 2016

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B2B Marketing News Roundup – June 10, 2016

Leadspace

Martech, Marketing and Sales Industry News and Ideas. Passwords for 32M Twitter accounts may have been hacked and leaked , said TechCrunch. Lithium launches Reach, a Klout-informed social content marketing tool was a headline in Marketing Land under which Barry Levine wrote about the new offering. Here it comes.

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Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. However, what should be noted by B2B CMO’s and leaders today is this interesting notion: much of today’s planning, strategizing, activity, and etc. Would you agree?