Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]
ViewPoint
OCTOBER 1, 2015
1) Marketing must lock arms with sales and have a solution selling mindset. You can target companies and domain/IP addresses all day long to send messages, content offers, etc. Today in part 4, we hear from Scott Vaughan , Chief Marketing Officer at Integrate. Click here for part 1 , part 2 , and part 3.). You have to bear hug sales.
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