ANNUITAS

APRIL 23, 2015

I want to state for the record that I am a fan of in-person events as tactics in a Demand Generation Strategy. I am one of the 69% of B2B marketers that rate in-person events as the most effective tactic in demand generation as reported in the 2015 Content Marketing Institute Benchmark Study.

Demand Generation 153

Demand Generation Demand Advertising Benchmark Marketing Prospects 153

Content Standard

APRIL 22, 2015

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. He is looking for other ways to show marketing attribution and contribution last quarter. When and how did marketing influence leads throughout the buying cycle? Campaign ROI Approach.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Hubspot

APRIL 22, 2015

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails.

Email Campaigns 58

Email Campaigns Examples Peer-to-peer Campaigns 58