Avitage

JANUARY 7, 2015

It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking. In my mail yesterday I received my hot-off-the-press copy of Ardath Albee’s new book, Digital Relevance: Developing Marketing Content and Strategies that Drive Results.

Process 120

Process Campaigns Buyer Personas Buyer's Journey 120

Convince & Convert

JANUARY 4, 2015

In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context. And realistically, the consumers’ version of how social media should work for companies is probably right. It’s fun and affordable!).

Social Media 165

Social Media Research Media Business 165

Adobe Experience Cloud Blog

JANUARY 7, 2015

How can I work toward overcoming the biggest online marketing challenges? Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. MOFU, TOFU, content curation , and KPIs; every marketer has their strengths and weaknesses.

Paid Search Agency 105

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 105

Convince & Convert

JANUARY 7, 2015

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. In fact, I’d say at least ten of the 25 have some sort of marketing applicability. I’m a huge proponent of content marketing and social media. Number one was big data analyst.

Marketing Agencies 1 150

Marketing Agencies 1 Relevance SEO Paid Search Agency 150

Adobe Experience Cloud Blog

JANUARY 5, 2015

Or in the realm of Physics (a realm marketers rarely get to consider), it means “to render more reactive ; excite.”. As a marketer, I long for the day when all of my customers are active. Yet, to actually do this goes well beyond marketing. The challenge of the modern marketer is to activate every customer effectively.

Activities 105

Activities Thought Leadership CAN-SPAM Marketo 105

Convince & Convert

JANUARY 7, 2015

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. In fact, I’d say at least ten of the 25 have some sort of marketing applicability. I’m a huge proponent of content marketing and social media. Number one was big data analyst.

Marketing Agencies 1 138

Marketing Agencies 1 Relevance SEO Paid Search Agency 138

Convince & Convert

JANUARY 9, 2015

Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity , a digital marketing and public relations firm. You can’t do that if you haven’t started measuring what works and what doesn’t. Tweetable Moments My Twitter policy is, ‘Share good sh*t.’ jasonfalls Tweet This.

Elasticity 116

Elasticity Public Relations Trigger Marketing Social Media 116

Convince & Convert

JANUARY 9, 2015

It’s fun, and it works all year ’round. ” It’s not a bad thing to have a degree in digital marketing, but to really be a pro you have to “jump in and make those mistakes and not be afraid to make things happen.” The Big Two: Adam Buchanan. What’s your one tip for becoming a social pro?

Skype 139

Skype Social Media Work Management Class 139

EMagine B2B Blog

JANUARY 5, 2015

This month we will be featuring our PPC Specialist, Leah Yount, who has been with the eMagine Digital Marketing team for over a year. I enjoy working intimately with clients and getting to know the in’s and out’s of their business. Favorite project/event you’ve worked on? When you’re not working, what are you most likely doing?

Adwords 78

Adwords PPC SEM Click Rate 78

Convince & Convert

JANUARY 7, 2015

Stay focused by swimming in the conversations where your target market congregates. Listening will show you how to approach your target market, and it’s one of the most important strategies you should be doing to target your audience. Remember, targeting your audience is the key to successful content marketing. Start Listening.

Marketing & Strategy 159

Marketing & Strategy Content Trust Marketing Opinions 159

Convince & Convert

JANUARY 9, 2015

It’s fun, and it works all year ’round. ” It’s not a bad thing to have a degree in digital marketing, but to really be a pro you have to “jump in and make those mistakes and not be afraid to make things happen.” The Big Two: Adam Buchanan. What’s your one tip for becoming a social pro?

Skype 112

Skype Social Media Work Management Class 112

Hinge Marketing

JANUARY 5, 2015

Many professional services firms – even those that have embraced many facets of online marketing – are still wary of social media. These firms might have limited or nonexistent presences on major social media platforms, or they haven’t taken steps to integrate social media into their larger marketing strategies.

Social Media 93

Social Media Social Marketing Media Work Management 93

LEADership

JANUARY 6, 2015

What worked, what failed, where can you make improvements and how? We have dilly-dallied, run scared, dipped a toe gingerly, celebrated small victories, and just done enough fooling around with social marketing. Read this previous piece about The Changing Face of Marketing. Remember that essential Commandment of Marketing 101?

Lead Generation 72

Lead Generation Lead Scoring Lead Ranking Generation 72

EMagine B2B Blog

JANUARY 7, 2015

As of 2015, I’m officially going on an anti-crap rage at home and at work. To improve in this area, I am making a point to ask clients about their 2015 marketing goals, so we can start off the new year with a strategic focus. Simply put, clean up your work area on Friday before you leave. Rule #3: Tidy Friday.

Organization 77

Organization PPC Rules Keywords 77

MLT Creative

JANUARY 6, 2015

With the arrival of a new year comes a time of reflecting on past successes and failures in attempts to learn from the past and face the future, as a smarter B2B marketing agency. In the spirit of nostalgia, reminiscence, and improvement I have compiled a highlight real of the year’s 8 most successful Ideas@Work blog posts.

Best Practices 61

Best Practices B2B Advertising Agencies Paid Search Agency 61

Hubspot

JANUARY 9, 2015

This works better than a simple “thank you” in the subject line; it makes it clear that something is waiting inside the email, just for them. Sending an email at 4:45PM about a happy hour special when most people are about to leave work is a prime example. Email Marketing' or “your guide awaits!” What forms have they filled out?

Email Marketing 61

Email Marketing Tips Paid Search Agency Advertising Agencies 61

Vidyard

JANUARY 8, 2015

That’s why you’re in marketing, right? I mean, things change at such a rapid pace in the marketing world that staying fresh on new content is a pretty critical component to keeping your own marketing activities up to snuff. Good on you, you savvy marketer, you. Video’s a ‘rising’ medium.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Hubspot

JANUARY 6, 2015

Whether you''re just starting out with content marketing or you''ve been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever for 2015. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place.

Planning 61

Planning Marketing Plans Content Marketing Ad Building 61

Vidyard

JANUARY 7, 2015

It turns out, 60% of B2B marketers rate videos as the most effective content marketing tactic. Every week your work drives more leads, and helps qualify prospects for your sales team. The post A Typical Day in the Life of a Wordsmithing Content Marketing Manager appeared first on Vidyard. That’s good to know!

Top of Funnel 50

Top of Funnel Work Management Content Marketing Advertising Agencies 50

Hubspot

JANUARY 7, 2015

Understanding which types of content and topics your audience members most enjoy can help drive your social marketing and content strategy. This is a really common question among social media marketers and brands: When is the best time for me to tweet? 1) See Which Content Resonates With Your Audience. Analytics Social Meda Daily'

Twitter 61

Twitter Analytics Click Rate Impressions 61

Hubspot

JANUARY 8, 2015

While the last few years have been all about creating different types of content, we''ve been seeing more and more marketers experimenting with different ways to display that content to improve user experience on their websites. They aren’t selling anything specific like an ecommerce site does, so the layout works.

CMS Development 57

CMS Development Top of Funnel eCommerce SEO 57

SnapApp

JANUARY 7, 2015

At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. MarketingProfs: A Day in the Life of a Marketer. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. Check out the survey!

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

Hubspot

JANUARY 6, 2015

What used to be effective, even just 5-10 years ago, no longer works. There’s an oversupply of vendors in most markets and customers have changed the way they buy. For inbound marketers, we’re ahead of the trend in many ways. We realize that marketing today is about earning attention and trust more than ever.

Ad Building 54

Ad Building Paid Search Agency Advertising Agencies Planning 54

Hubspot

JANUARY 5, 2015

For most marketers, the buyer persona is one of the first things developed when beginning work on a new campaign. However, understanding that buyer personas change over time could be an important realization for your marketing team. I recommend using agile marketing to help solve the problem. A Brief Overview of Agile.

Buyer Personas 52

Buyer Personas Marketing Attribution Planning Marketing Automation Services 52

Content Standard

JANUARY 6, 2015

If you’re talking with someone and you can’t naturally bring up your work or a project you’re working on, it means you’re missing some other piece of the puzzle. I don’t like to talk about myself too much, but I love to hear about exciting projects that others are working on. Don’t Force It.

Rules 40

Rules Ad Building Work Management Brand Identity 40

SnapApp

JANUARY 6, 2015

At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. DemandGen: Sales & Marketing Relationship Counselor. Here’s our roundup of the best assessments from 2014. SilkRoad: HR Talent Management Assessment.

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

Content Standard

JANUARY 6, 2015

The report also highlighted the top five search engine rankings based on data from 2014, providing some guidance as to how marketers should approach SEO in 2015. At the top of that list was content, which continues to be the cornerstone of any digital marketing strategy. Want more content marketing news?

Studies 40

Studies Case Studies Click Rate Correlation 40

Hubspot

JANUARY 7, 2015

All of their marketing is consistently simple and honest; it’s all “For the Love of Beer,” (a tagline that other breweries probably wish they thought of first). Yes, McDonald’s is cheaper and faster, and for a fast-paced world that works. When it comes to branding, Snapchat has a unique way of marketing itself. 4) Burt''s Bees.

Differentiation 58

Differentiation Brand Identity Branding Word of Mouth 58

Content Standard

JANUARY 5, 2015

As an image-based platform, Instagram would appear to have a decisive advantage in using images to trigger engagement, but the social network is also younger than Twitter and is working to catch up to older social presences. This image integration should become a staple of your brand’s content marketing strategy.

Studies 40

Studies Twitter Social Media Trigger Marketing 40

GreenRope

JANUARY 7, 2015

What do marketers and sales managers use GreenRope to do? GreenRope users are men and women, fresh out of college and seasoned veterans, sales professionals and marketing experts, in 20 countries. I hope this inspires you to take that chance, and that that chance works out to help you and your business or personal life.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Work Management Ad Agencies 40