urgency-brand 
Hubspot
JULY 15, 2014
eBay reinforces its buyer protection messaging on the homepage (in some countries), on the product listing pages, during checkout, and on emails sent out to customers to reinforce their confidence in the brand. You can also use inventory as a tool to create urgency. 3) Painful Navigation.
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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly. Yet, questions continue to linger about corporate progress.
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