Sat.Apr 07, 2012 - Fri.Apr 13, 2012

Trending Sources

Why Facebook will become the most dangerous company on earth

grow - Practical Marketing Solutions

Within the next 60 days, an event will occur that may be the most devastating development in the young history of social media and for the businesses and individuals who love it so much. Facebook is going to become a publicly-traded company. If you have ever worked for a public company you can relate to what I am about to say. If you haven’t you’ll have to trust me. You and me.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. How can you quickly find out how far a link has spread on Twitter? Back up your Gmail account? PingTags. Buffer.

Tools 114

B2B Marketing Meets Video: Insights from 21 Marketers

Digital B2B Marketing

Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet. Last week for #B2Bchat I moderated a discussion on video in B2B marketing, including why B2B marketers should care , how to get started, production quality and tools and resources. Ideal Length of B2B Videos Short.

Video 108

Content Marketing: 6 Steps To Sell It In [Slides]

B2B Marketing Insider

Content Marketing is all about the battle for customer attention. As most marketers try harder and harder to interrupt their audience, smart marketers are using valuable and helpful content to attract the audience of future buyers. Because all marketing is content. In this presentation, delivered @ MarketingProfs Social Tech , I showed 7 reasons why most marketing stinks. All Marketing Is Content.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

New research shows Facebook impacting behaviors in formative years

grow - Practical Marketing Solutions

Guest post by {grow} community member Tom Webster. My friend Mark Schaefer wrote a provocative piece in this very space yesterday about why Facebook will become the most dangerous company on earth. Perhaps he underestimated the problem. In data that my company ( Edison Research ) just released yesterday , we found that 54% of all Americans age 12 and over have a personal profile on Facebook.

Lead Scoring: How to pick the right ingredients for high ROI

B2B Lead Generation Blog

Tweet Marketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. Values are assigned to each prospect based on attributes like authority, title, vertical and timing to buy, as well as behavior. For example, did the person: Download a video? Watch a webinar? Review a price sheet?

Looking Beyond Sales and Marketing Alignment

Digital B2B Marketing

In many B2B marketing organizations, marketing is expected to deliver leads and sales is expected to close. In a world of perfect sales and marketing alignment, marketing and sales have a common definition of qualified leads, the number of leads needed, when leads should be delivered and how the handoff from marketing to sales will function. But is this really perfect sales and marketing alignment?

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4 Ways B2B Marketers Can Take Advantage of Instagram

It's All About Revenue

by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. But who uses Instagram? Teenagers and nostalgia-starved hipsters, right? Believe it or not, at more than 27 million users , Instagram has wide and active group of fans. Yet, B2B companies haven’t taken to those fuzzy filters like their B2C counterparts. That’s too bad. Here we outline 4 ways B2B marketers can use Instagram. Curate Your Fans Work. It’s the same on Instagram. Host a Contest. for a Instagram shoot.

An inside view of the blogging process

grow - Practical Marketing Solutions

Mitch Joel recently threw down the the gauntlet and challenged a number of bloggers to blog about how they blog (does that make sense?) I highly recommend you read his original article called “ Watching me Blog.” ”  I only caution you about trying to match Mitch’s pace. There is Mitch, and then there is the rest of us! currently have about 70 ideas in the hopper. PUBLISH.

View 81

How To Be A Better Listener in Content Marketing

Savvy B2B Marketing

Like any marketer, I believe in the value of listening: monitoring multiple sources for information about my industry and company to keep on top of trends, find relevant info to share, connect with others in my field and participate in conversations. Not only do I get my info from different sources, but I use multiple devices: a MacBook Pro, an iPad and a Droid.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

A growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on. With this has come a new wave of quality control issues for online advertisers. So how many banners really go unseen? trillion online banner ads were served in 2011.

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark

In the old days, we had a phone.  And a fax machine.   If you were in marketing, you had media kits and circulations statements.  Rate cards were actual cards.  Flow charts were designed on paper with markers and rulers.  Budgets determined using Texas Instruments’ calculators.  Then computers came.  Wordperfect and Lotus123. Then Compuserve and Prodigy …  You also had Thomas Register and mailing lists to find leads…. could go on, but I won’t.  Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. 

What do I write about?

grow - Practical Marketing Solutions

In our information-dense world, I know how hard it is to keep coming up with consistent, compelling, original content. And sometimes you just get STUCK. The problem is, many folks think they need to have all the answers to write a great, original blog post but most of the time, quite the opposite is true. You don’t need to have the right answer. You need to find the right question. Go there.

Answers to Your Google+ for Business Questions, Part 2

Biznology

A couple-few weeks ago, I answered the first of many questions that the participants asked both during and after my recent webinar, Google+ for Business. Below are the next batch of questions and answers. hope they answer your questions. And I have really enjoyed answering them. Q: What are the benefits of selecting one type of category over the other? So, what would PR Running do? Thanks again!

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Why Social Shouldn’t Scare Email Marketers

It's All About Revenue

by Jesse Noyes | Tweet this Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at conventions. And several pundits claimed its popularity signaled the death knell for email. But is the outlook for email  really that bleak? Let’s consider some facts and figures. The number of registered email accounts reached 3.1 billion in 2011, and is expected to grow by another 1 billion by 2015, according to The Radicati Group. And for many companies, email continues to drive the largest share of traffic.

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Content Marketing: Stories are Key

Writing on the Web

If you want your  content marketing  messages to be remembered, you must engage the  emotional memories  of your readers. Memory formation happens in two ways: 1.  You say or do something that makes an emotional connection. 2.  Something happens that closely resembles a previously established emotional connection. At some point, something was important enough because it was emotional.

“Fortune 500 CIO” is Not a Target Market – A Conversation with Bob Wright

The Point

I’ve had the pleasure of watching Bob Wright conduct messaging workshops with clients, and there is no-one better in my view at helping companies hone their message and strategy. Bob has worked with more than 100 technology companies during his career, and is currently Managing Director at Firebrick Consulting , a firm devoted to helping technology companies drive revenue growth.

What Makes You Fascinating?

B2B Marketing Insider

Do you think you are fascinating? What if  I told you that you most certainly are fascinating and that there is research to prove it? Less than 2 weeks ago I attended @ MarketingProfs Social Tech  conference where I learned from an amazing keynote speaker,  Sally Hogshead  (@ SallyHogshead ) that yes, I am fascinating! “And research proves it?” ” I was definitely intrigued.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Tips for Next Gen Digital Marketing and PR Pros

Biznology

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? It’s It’s spring, which means it’s mentoring season. Content marketing.

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10 Ways To Put Old Blog Posts To Good Use

B2Bbloggers

If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. Some options take a great deal of time; others, little more than a few clicks. I’ve included some thoughts at the end to help you determine how much effort is right for you.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. But that’s a bit like saying that most Americans exercise regularly; it’s probably true, but there is a big difference between walking the dog around the block a couple of times per week and training for a triathlon. Reach out.

Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. Even though the companies that operate in this sector are well-known global brands, they are not exactly forward thinking online marketers who use business blogs and social media regularly. Twitter: Tweets with #shale.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Tyranny of Images: Why Instagram and Pinterest Worry Me

B2B Memes

Today’s news that the mobile photo-sharing platform Instagram has been acquired by Facebook for $1 billion underscores a trend that’s been gnawing at me for the last few months. Mark Zuckerberg clearly understands that images are an increasingly important element in social discourse. guess I fear that the emphasis now being given to the visual is upsetting that balance.

15 Things People Absolutely Hate About Your Website

Hubspot

One of the tenets of inbound marketing is not to annoy. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of the user experience quirks that have driven you crazy over the years escape your mind. Shhhh!

Four questions you should always ask a branding agency

Tomorrow People

Are you thinking about, or are you working with a branding company to update your business brand? Here are four questions every business-owner should ask their branding agency before going ahead with a business rebrand: 1. How well do you understand my business? It will help ensure that they create a brand that truly reflects you and where you want to be. 2.

The CMO Guide to Inbound Marketing [Infographic]

Modern B2B Marketing

by Jason Miller The primary job of the CMO is to position a company for success and to drive revenue. But the trends of information abundance and attention scarcity mean that the tried-and-true ways of accomplishing these goals don’t work as well anymore. Now companies can engage and build relationships with buyers – and influence their preferences – using inbound marketing.

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Why You Need a Catch & Release Program for Subject Matter Experts

B2B Marketing Unplugged

When my friend the sales director blew me off for lunch the other day, I wasn’t surprised. “I’m really sorry but someone just spotted a product manager on the fourth floor,” she gushed like a drunk birder. “I need to corner that slippery little *^#@?%, brush the Cheetos dust off his shirt and get him in front of my customer’s IT director this week or they won’t buy the upgrade”. If you are lucky enough to have such creatures, you know that sooner or later, there are questions or customers that simply demand a greater level of expertise or seniority. Let’s stereotype: Hermit Crabs. Demo Dudes.

6 Lead Nurturing Strategies for Beginners

It's All About Revenue

by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. There are tons of articles, posts, even graphics about lead nurturing out there. There all kinds of campaigns and terms to learn: “drip”, “trigger”, “dynamic.”. Nurturing is a critical way to keep prospects engaged and headed down the path to purchase. But what if you’re new to the practice and just want some help to get started. Here are six strategies to review before you launch into lead nurturing. 1. Repurpose Existing Content.

Jeff Ogden of Find New Customers interviewed at the DBMEI Holiday Party!

Fearless Competitor

Source: youtu.be via Basil on Pinterest. Big thanks to Basil Puglisi of Digital Brand Marketing for conducting this video interview. Jeff Ogden , the Fearless Competitor, is President of the lead generation company and global marketing firm Find New Customers. He’s also the host of   Mad Marketing TV. And he’s launching a new online marketing show on May 1st. Mark your calendars!).

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Content Marketing for In-Person Events: 15 Ways to Extend Your Reach

Junta 42

Last month we talked about public speaking and presenting tips for business and professional speakers. The response to this post was excellent, but I received a number of comments from corporate event producers on how they could effectively extract content from an event to drive pre- and post-content marketing efforts. cmworld) for the event on as many slides as possible. Unbelievable.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Social media marketing tutorial: Google Glass social media campaign

Sazbean

Google’s social media marketing campaign surrounding Google Glass’s launch last week was a phenomenal success. Google promoted it heavily on social media and search, even going so far as to “buy” an AdSense ad for Glass’s Google Plus page. Less than seven days after launch, the video already has over 10 million views on YouTube. Highlights.

What’s in a domain? Establishing your social business brand

WindMill Networking

Businesses come and go.  Not fully satisfied with his original response, I recently asked Chris if he had any less grief today concerning his original online branding decisions. Chris has established what corporate accountants call “ goodwill ,” reflecting a significant financial value that can extend well beyond the tangible assets of a business.  For better or worse, people know I’m me.”

Why Marketers Should Invest in Visual Content Creation

Hubspot

The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' If you're on my group, you may remember at that time it was just for college students, and you couldn’t do much more on it other than see what one friend was saying to another; there were no status updates, no news feed, and no sharing of videos or photos. Not convinced? Drives User Engagement.

“The Twitter Hashtag is the New Neon Sign”

Blue Focus Marketing

“The brand lives in connections.” This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media. Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in hashtags. If you are not an avid Twitter user but would like to start, let me give you a good reason.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Affiliate Marketing Tips – Future of Publishing

Sazbean

Targeted leads produce the highest conversion rates, but does it even matter for the publisher if they’re getting paid per click? Many publishers genuinely want their PPC merchants to succeed, but they simply won’t drive results without getting some form of payment each time a sale is made. Highlights: Market toward people you know…. That are within your product’s niche… Write good copy!