| |
GROW - PRACTICAL MARKETING SOLUTIONS APRIL 9, 2012  Why Facebook will become the most dangerous company on earth Within the next 60 days, an event will occur that may be the most devastating development in the young history of social media and for the businesses and individuals who love it so much. Facebook is going to become a publicly-traded company. If you have ever worked for a public company you can relate to what I am about to say. If you haven’t you’ll have to trust me. You and me. | IT'S ALL ABOUT REVENUE APRIL 11, 2012 4 Ways B2B Marketers Can Take Advantage of Instagram by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue. But who uses Instagram? Teenagers and nostalgia-starved hipsters, right? Believe it or not, at more than 27 million users , Instagram has wide and active group of fans. Yet, B2B companies haven’t taken to those fuzzy filters like their B2C counterparts. That’s too bad. Here we outline 4 ways B2B marketers can use Instagram. Curate Your Fans Work. It’s the same on Instagram. Host a Contest. for a Instagram shoot. | LOOPFUSE APRIL 10, 2012  Forget about Instagram, take a look at the Social Enterprise [infographic] “Social” is definitely receiving its fair share of attention these days and that promises to only accelerate when things like Facebook buying Instagram for a billion dollars (yes, Billion…with a “B”) happen. Enjoy! Via: Gist Productivity Blog ]. We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. | B2B LEAD GENERATION BLOG APRIL 8, 2012  Lead Scoring: How to pick the right ingredients for high ROI Tweet Marketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. Values are assigned to each prospect based on attributes like authority, title, vertical and timing to buy, as well as behavior. For example, did the person: Download a video? Watch a webinar? Review a price sheet? | | | | | | | |
| -
 New research shows Facebook impacting behaviors in formative years
Guest post by {grow} community member Tom Webster. My friend Mark Schaefer wrote a provocative piece in this very space yesterday about why Facebook will become the most dangerous company on earth. Perhaps he underestimated the problem. One of Mark’s central observations — that a public company must find ways to grow, and Facebook’s only path to do that is through you and me — was particularly insightful and, for some, alarming. Not so fast. Numbers like “54%” don’t tell the full story. There are two important stories here. And by Facebook. MORE >> -
TOMORROW PEOPLE | THURSDAY, APRIL 12, 2012  Three questions you must ask before you rebrand your business
If you’re thinking about a business rebrand, you probably have more questions than answers right now. After all, a rebrand can have a big impact on your company. So it’s essential to start by asking three important questions: 1. What do we want to achieve with this branding? Before you make any decisions, start by mapping out what you actually want to achieve. How far do you want your brand to reach? How will you link it with your overall business plan? What will your new business represent? What values, aims and aspirations do you want to communicate? Which brands inspire you? MORE >> -
DIGITAL B2B MARKETING | WEDNESDAY, APRIL 11, 2012  Looking Beyond Sales and Marketing Alignment
In many B2B marketing organizations, marketing is expected to deliver leads and sales is expected to close. In a world of perfect sales and marketing alignment, marketing and sales have a common definition of qualified leads, the number of leads needed, when leads should be delivered and how the handoff from marketing to sales will function. But is this really perfect sales and marketing alignment? clear definition of roles and responsibilites with no overlap? He also points out that sales and marketing both contribute through the entire funnel. Alignment reinforces silos. MORE >> -
WEBBIQUITY | MONDAY, APRIL 9, 2012  38+ Cool Social Media and Web Tools and Reviews
Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. How can you quickly find out how far a link has spread on Twitter? Surf the web securely and anonymously when using pubic WiFi? Manage all of your social media accounts from a single login on your iPhone? Back up your Gmail account? Make more productive use of your time on social networking sites? PingTags. MORE >> -
 An inside view of the blogging process
Mitch Joel recently threw down the the gauntlet and challenged a number of bloggers to blog about how they blog (does that make sense?) I highly recommend you read his original article called “ Watching me Blog.” ” I only caution you about trying to match Mitch’s pace. There is Mitch, and then there is the rest of us! Here is an insight into my typical blogging process: THE BIRTH OF A BLOG POST. am constantly bombarded with ideas so collecting inspiration for topics is a continuous process. The trick is to have the discipline to capture these ideas when they occur. MORE >>
- Are You Ready for the Future of Marketing? MARKETING LEADERSHIP COUNCIL | TUESDAY, APRIL 10, 2012
- 3 Reasons why to outsource Social Media and Inbound marketing for your Restaurant INBLURBS | WEDNESDAY, APRIL 11, 2012
- An Inconvenient Truth: Your Advertising is Invisible DIGITAL B2B MARKETING | WEDNESDAY, APRIL 11, 2012
- The Four Stages of Community, and How They Relate to Your Community Management Goals AD YOUR COMMENT HERE | TUESDAY, APRIL 10, 2012
- Six DIY Google Analytics Fix-Its for Small Businesses DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 11, 2012
- Think your Linkedin Company Page is Perfect? Think again. B2B WEB STRATEGY | TUESDAY, APRIL 10, 2012
- 3 Steps to a Better (B2B) Customer Experience MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 11, 2012
- Content Marketing: 6 Steps To Sell It In [Slides] B2B MARKETING INSIDER | TUESDAY, APRIL 10, 2012
- Four questions you should always ask a branding agency TOMORROW PEOPLE | TUESDAY, APRIL 10, 2012
- B2B Marketing Meets Video: Insights from 21 Marketers DIGITAL B2B MARKETING | MONDAY, APRIL 9, 2012
- Why Social Shouldn’t Scare Email Marketers IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 10, 2012
- What do I write about? GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 11, 2012
- Deconstructing an Email Marketing Campaign THE EFFECTIVE MARKETER | TUESDAY, APRIL 10, 2012
- Blogs and Social Marketing in the Upstream Oil & Gas Industry INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 9, 2012
- 15 Things People Absolutely Hate About Your Website HUBSPOT | TUESDAY, APRIL 10, 2012
- Old CMOs, New CMOs and Broken Marketing Organizations LEAD VIEWS | TUESDAY, APRIL 10, 2012
- Welcome to Lauren Carlson from Software Advice TOMORROW PEOPLE | FRIDAY, APRIL 13, 2012
- How To Be A Better Listener in Content Marketing SAVVY B2B MARKETING | WEDNESDAY, APRIL 11, 2012
- 35 Statistics That Fuel the Battle Between Pinterest and Google+ HUBSPOT | FRIDAY, APRIL 13, 2012
- Content Marketing: Stories are Key WRITING ON THE WEB | WEDNESDAY, APRIL 11, 2012
- Tips for Next Gen Digital Marketing and PR Pros BIZNOLOGY | MONDAY, APRIL 9, 2012
- 5 Keys to Successful Lead Nurturing FEARLESS COMPETITOR | THURSDAY, APRIL 12, 2012
- Why Marketers Should Invest in Visual Content Creation HUBSPOT | MONDAY, APRIL 9, 2012
- 5 Offers to Drive Lead Generation PUZZLE MARKETER | TUESDAY, APRIL 10, 2012
- Affiliate Marketing Tips – Future of Publishing SAZBEAN | FRIDAY, APRIL 13, 2012
- The CMO Guide to Inbound Marketing [Infographic] MODERN B2B MARKETING | THURSDAY, APRIL 12, 2012
- Email bankruptcy and internal social networking BIZNOLOGY | WEDNESDAY, APRIL 11, 2012
- 10 Ways To Put Old Blog Posts To Good Use B2BBLOGGERS | WEDNESDAY, APRIL 11, 2012
- Top Internet strategy, marketing and technology links for the week of April 7, 2012 SAZBEAN | SATURDAY, APRIL 7, 2012
- So, what is Revenue Performance Management (and should you care)? LOOPFUSE | MONDAY, APRIL 9, 2012
- Your social media faults are not in the tools but in ourselves BIZNOLOGY | THURSDAY, APRIL 12, 2012
- LinkedIn Launches More Robust Content Targeting & Reporting Options HUBSPOT | WEDNESDAY, APRIL 11, 2012
- Social media marketing tutorial: Google Glass social media campaign SAZBEAN | THURSDAY, APRIL 12, 2012
- Is Being A Social Media Jack of All Trades A Good Idea? BIZNOLOGY | FRIDAY, APRIL 13, 2012
- Do You Know What Your Customers Want? INBOUND SALES NETWORK | THURSDAY, APRIL 12, 2012
- 6 Lead Nurturing Strategies for Beginners IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 13, 2012
- All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi MODERN B2B MARKETING | TUESDAY, APRIL 10, 2012
- Answers to Your Google+ for Business Questions, Part 2 BIZNOLOGY | TUESDAY, APRIL 10, 2012
- Why All Marketing Executives Should Be “FIRED” INBOUND SALES NETWORK | TUESDAY, APRIL 10, 2012
- How Closed-Loop Marketing Works SAZBEAN | FRIDAY, APRIL 13, 2012
- Optimizing Brand Posture on Facebook MANHATTAN MARKETING MAVEN | THURSDAY, APRIL 12, 2012
| |
