Sat.Mar 24, 2012 - Fri.Mar 30, 2012

Trending Sources

Email marketing: Overcoming message overload

The B2B Research Blog

I’ve always felt my groaning inbox bore testament to the popularity of email marketing.  Now my suspicions are confirmed. . The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique.  Remarkably, amongst those doing so almost one half (44%) broadcast emails once a week or more often. Click for enlarged infographic.

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Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Buyer Persona © All Rights Reserved Cristian Cardenas. The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment.  The U.S. Getting Descriptive.

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Why You Should Stop Mapping Content Formats to the Buyer’s Journey

Digital B2B Marketing

I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. Here is one example from TechTarget : eBooks are earlier than white papers which are earlier than virtual trade shows? Yeah, right.

Enter to Win – One Free Ticket to an Online Storytelling Conference

Stories that Sell

Stories are everywhere these days. And while businesses have always used stories to connect with their audiences, we seem to be in the midst of a story resurgence. New books, blogs and articles regale the power of story to win friends and influence people, and are filled with examples of organizations doing just that. I'm excited to attend. And I just happen to have one extra ticket to GIVE AWAY.

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

More Trending

Marketing Gimmicks versus Value: A Disappointing Example

Digital B2B Marketing

B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement. Eloqua has an active voice on the entire spectrum of content marketing. What happens when a company tries to align with something new to them? Be an Expert.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Add value for prospects and customers. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. 2. Create credibility for your business.

How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned

B2B Lead Generation Blog

Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! Your salespeople are your biggest fans, right? If not, then you’re probably not as aligned as you think. Michelle Mogelson Levy, Associate Vice President of Marketing Programs, ECI Telecom , learned this the hard way. Looked great on paper.

How (and Why) to Map Your Company’s Digital Landscape


With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things. What your competitors are doing in social media. Which voices are most influential in your market space.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

210 Seconds of Fame. What happened and what’s next?

grow - Practical Marketing Solutions

Click here if you can’t view this video of Mark Schaefer’s appearance on CBS This Morning. In addition to providing useful marketing ideas and insights, I’ve also used this blog to document the ups and downs of my personal social media journey. Since this was such an unusual experience I thought I would report on this step on my journey, my 210 seconds of fame. Anxiety? Yikes.

5 Uses for Your Business Blog

Writing on the Web

Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. photo courtesy digitalart ). 1. Raw Sales. Company and Industry News. Customer Service.

The Death of Branding [INFOGRAPHIC]

Tomorrow People

What is branding and why does it matter? Branding is a word that is used a great deal these days. But what does it actually mean? The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. ” (Source: The Power of Branding: a practical guide. The Design Council). Read more: Pin It.

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Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

It's All About Revenue

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and  JESS3. To be honest, we never came up with a clear answer. suppose it tastes great and is less filling. Worry less about the details, more about the concept. Category creation requires passion. Best practices emerged.

Eloqua 101

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Inbound Marketing: Do You Have A Content Destination?

B2B Marketing Insider

B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. There are colleagues to convince, bosses to educate, accountants to please and more. zzzzzzzzzz (snore). Dynamic content destinations are needed to develop the kind of two-way dialogues that form the basis of solid relationships.

Savvy Week in Review: March 30

Savvy B2B Marketing

Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. It’s that time of year when we want to get everything in order! If you want to get your marketing in order, check out some of these great posts from around the web this week. Happy Friday! Questions to Ask before Jumping on the Infographics Bandwagon by @ ahaval via @ Junta42. Relax.

25 Clever Ways to Grow Your Email Marketing List


It's a sad fact, but your email marketing database degrades by about 25% every year. Your contacts' email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites. 25 Ways to Grow Your Email Marketing List. 1) Create remarkable email content. Share your ideas in the comments.

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Marketers Need Return On Marketing Investment Now


Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. The crisis is hitting hard, and accountability is priority number one today. Marketers are uncertain and even scared.


2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Best Web Presence Optimization Guides and Tips of 2011


One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Rand Fishkin recently devoted 1,700 words to the topic of conversations about the industry’s nomenclature and inspired nearly 170 comments, all with no mention of WPO. Web Presence Optimization (WPO) Guides and Insights.

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B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers.

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. Download Now.

Three Ways to Use a Personal Google+ Profile to Build Your Business

WindMill Networking

Relationships used to be the way business was done. handshake and a person’s reputation were all that was needed to seal a deal. Social media has brought about the return of these values. recent post by Jason Falls even declared that we can learn about social business from America’s small towns. The most effective social media marketing embraces these values. My Google Profile+. Googl

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

Dip Your Toe into Content Marketing: 5 Ways to Repurpose Your Blog Posts


For professional service firms, billable time is key to keeping the business profitable. hear the trepidation from some business owners who are wary of keeping their staff from 1.) taking valuable staff off billable time to write and 2.) unleashing knowledge to the world that competitors can freely read. Remember, your sales platform heavily weighs on building trust. Springboard for an article.

B2B And A Resistance To Video Marketing


Conventional wisdom says that you would use every tool at your disposal to reach potential business prospects. That’s not always the case, however. B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. Video Optimization Seems Daunting. However, if your company embeds videos from its own YouTube channel, the effort is in fact worth it.

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Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success

Customer Experience Matrix

I recently gave a Web presentation comprised almost entirely of slides from different surveys. This was a bit of an experiment and, sad to say, it didn’t seem terribly successful. I did weave the slides into a nice little story line – marketers know they need better technology, poor data is the root of their problem, and we know how to solve this – but even that wasn’t enough. Results are below.

4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Even still, we are seeing significantly increased mobile device usage percentages year over year and period over period for the majority of our clients. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012. Here are four key takeaways from those sessions.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers.

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Faith In Numbers. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy   Maxwell  is a guy who loves his work, family and a good challenge. See more of his cartoons at growtoons

B2B Marketers: Integrate Marketing for Response Compression

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing. Integrated marketing leads to response compression. How does it work? Let’s use an example of a prospect we’ll call Joe.

Is Mobile Driving the Increase in Social Media Throughout the World? (with Infographic)

WindMill Networking

This is a sponsored post written by me on behalf of Broadband Genie. All opinions are 100% mine. As the cost of smartphone handsets and mobile broadband drops across the globe, the popularity of social media, particularly Twitter and Facebook, shoots up dramatically. In 2011 smartphone sales were up 63% year on year, for a total of 488.5 million units sold. Over-all, there are 1.2 Mobile

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.