Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Add value for prospects and customers. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Create credibility for your business. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. Increase “shareability” of your marketing messages. MORE >>

I recently gave a Web presentation comprised almost entirely of slides from different surveys. This was a bit of an experiment and, sad to say, it didn’t seem terribly successful. did weave the slides into a nice little story line – marketers know they need better technology, poor data is the root of their problem, and we know how to solve this – but even that wasn’t enough. Still, preparing the slides gave me a chance to scan the surveys in my archives, which was entertaining in its own little way. Many surveys ask similar questions, which gave me some choices during my preparation. MORE >>

Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! Your salespeople are your biggest fans, right? If not, then you’re probably not as aligned as you think. Michelle Mogelson Levy, Associate Vice President of Marketing Programs, ECI Telecom , learned this the hard way. Looked great on paper. In late 2009, ECI implemented a new marketing automation program. To use it effectively, Levy and her team convened with sales leaders representing teams from the Philippines to the United Kingdom. Levy says. MORE >>

© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere.  We addressed the segmentation thought process crucial for buyer-based marketing to the SMB segment in the previous article, Grow SMB Revenues With Buyer-Based Marketing , as a means to know where to have a presence.  What Does This All Mean? MORE >>

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and  JESS3. To be honest, we never came up with a clear answer. suppose it tastes great and is less filling. When we published  The Future of Revenue , the precursor to today’s video, our objective was clear: help create a new category (Revenue Performance Management) by putting our  vision  in historic context. Worry less about the details, more about the concept. Category creation requires passion. Best practices emerged. MORE >>