October, 2016

Remove account-based-marketing-eye-tracking
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Become an Expert on Google Shopping, Chapter 1: Google Shopping, Then and Now

QuanticMind

PLAs are powered by feed-based marketing campaigns and require both an AdWords and a Merchant Center account. PLAs for Google Shopping have only grown in popularity – digital agency Merkle estimates that by 2014, PLAs accounted for 20% of all Google clicks. Welcome to the part you skipped to. No landing page popups.

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How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

But to figure it out for sure, you'll need to turn to your marketing software. This'll give you your top webpages based on the visits and pageviews for each page, as well as the average amount of time visitors spend on each page and the page's bounce rate (i.e. 3) Place your CTAs where people's eyes naturally go on your site.

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B2B Website Strategy: Best Practices for User Experience

Hinge Marketing

The B2B Website Meets Expertise-Based Services. From legal and accounting to construction, consulting and technology services, the knowledge and experience of a firm’s professionals makes all the difference. But marketing expertise is very different from promoting a tangible product. There’s a lot to keep an eye on.

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Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

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How to Pivot Your Social Media Strategy to Support Account-Based Marketing

Adobe Experience Cloud Blog

Author: Mike Tomita So your team is ready to implement account-based marketing (ABM) and your sales counterparts are on board. Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. What’s next?

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5 LinkedIn Best Practices for Marketing Professionals

Sprout Social

In a case study by LinkedIn with the American Institute of Certified Public Accountants (AICPA), the social network helped increase the association’s group membership by 40% through community-building and engagement. Marketers and businesses always look to push social interactions to drive meaningful results.