Become an Expert on Google Shopping, Chapter 1: Google Shopping, Then and Now
QuanticMind
OCTOBER 31, 2016
PLAs are powered by feed-based marketing campaigns and require both an AdWords and a Merchant Center account. PLAs for Google Shopping have only grown in popularity – digital agency Merkle estimates that by 2014, PLAs accounted for 20% of all Google clicks. Welcome to the part you skipped to. No landing page popups.
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