July, 2016

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Why Cisco Is Hiring Over 200 Content Marketers

Contently

The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. Part of those questions includes addressing ROI. “Her vision is to be a leader in real-time personal marketing communications.

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Why Cisco Hired Over 200 Content Marketers

Contently

The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. Part of those questions includes addressing ROI. “Her vision is to be a leader in real-time personal marketing communications.

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Data: The New Business Currency in a Digital World – B2B ESP

6sense

Bob Ray: As an agency partner, we believe that data is the essential ingredient to inform strategies and ideas, as well as identify and prioritize targets and investments to drive the highest ROI for customer acquisition and retention. Data is the currency for business in the new digital world.

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6 Types of Transactional Emails That Every Email Marketer Should Know

Adobe Experience Cloud Blog

Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward? Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater ROI than bulk emails.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

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4 Warning Signs Your Prospect Isn't Ready to Invest in Marketing

Hubspot

This CEO or CMO sees marketing no differently than innovation; she understands that a business without strong research and development (i.e., These can include anything from subject matter experts to inform content, to business and data systems for automation, contact management, finance, and proving ROI. The rest are costs.".