The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click
ViewPoint
JUNE 10, 2016
By being proactive when it comes to the 7 truths about sales and marketing that CEOs need to know, companies can go a long way toward achieving marketing ROI, and driving revenue results. James Thomas, Allocadia’s chief marketing officer, blogged on the IBM commerce site : “Never has it been tougher to be a CMO. A summary: 1.
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