April, 2016

Remove cmo-touchpoints
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Did Morgan Stanley just kill the single-vendor marketing suite?

chiefmartech

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. We want to recognize someone we already know, and we want to note that they had a particular touchpoint with us.